Director of Luxury Leisure Sales

The Director of Luxury Leisure Sales West, based in Los Angels, is responsible for driving high-value leisure revenue through strategic partnerships with luxury travel consortia and top-producing advisors across the West Coast and Southwest.

This role acts as the primary ambassador for Atlantis (The Cove, The Reef, and The Royal) in one of the most influential luxury travel markets globally, cultivating relationships with high-performing travel advisors and key networks such as Virtuoso, Signature, Internova, and Ensemble, while positioning Atlantis as a premier luxury destination for high-net-worth travelers, socialites, sports, and celebrity clientele.

The position plays a central role in expanding market share, increasing brand preference, and maximizing ROI across consortia partnerships while executing targeted sales, marketing, and relationship strategies that deliver incremental high-value leisure business.

Key Responsibilities

Consortia & Account Leadership

• Serve as the primary liaison for all luxury consortia and preferred partner accounts across Los Angeles and the broader West Coast
• Build and maintain strong relationships with key agency owners, advisors, and consortia leadership
• Develop annual account plans outlining revenue goals, marketing initiatives, and engagement strategy

Business Development & Revenue Growth

• Drive incremental luxury leisure revenue through targeted sales initiatives, social events, and preferred partner programs
• Identify new business opportunities within high-performing agencies and emerging luxury travel networks
• Analyze account production, booking trends, and market share to optimize sales strategy

Sales Strategy & Execution

• Develop and execute regional sales plans aligned with Atlantis’ overall leisure and luxury strategy
• Conduct regular in-market sales calls, client events, and roadshows throughout the Los Angelas area and key West Coast cities
• Represent Atlantis at major trade events, consortia conferences, and luxury travel shows
• Leverage Los Angeles’ entertainment and influencer ecosystem to drive brand awareness and drive high-value revenue

Marketing & Consortia Program Optimization

• Ensure full participation and visibility across consortia platforms, marketing channels, and campaigns
• Lead RFP responses, preferred partner negotiations, and amenity strategy to enhance competitiveness
• Collaborate with marketing teams on targeted campaigns for affluent, celebrity, sports, and ultra-high net worth (UHNW) travelers

Advisor Engagement & Training

• Organize and host FAM trips, site inspections, and VIP educational experiences on property
• Plan and execute in market advisor entertainment including cocktail hours and dinners
• Deliver ongoing product training and updates to travel advisors and agency partners
• Act as a brand ambassador and storyteller, ensuring consistent luxury positioning across all touchpoints

Internal Collaboration & Reporting

• Partner with Revenue Management to maintain rate integrity and optimize yield strategies
• Work closely with on-property teams to ensure seamless delivery of consortia benefits and VIP experiences
• Provide regular reporting on performance, ROI, and market insights
• Act as a strategic voice for West Coast trends and customer expectations

Qualifications & Experience

• 5-8+ years of luxury hotel/resort sales, consortia, or travel trade experience
• Strong existing network within Los Angeles and West Coast luxury travel advisor community
• Proven track record of driving revenue through consortia and preferred partnerships
• Deep understanding of luxury distribution channels and high-net-worth traveler expectations
• Experience working with entertainment, VIP, or UHNW clientele preferred
• Strong proficiency in Microsoft Office Suite, including Excel for data analysis, PowerPoint for executive presentations, and Word for professional documentation. LMS experience preferred but not required.
• Bachelor’s degree in Hospitality, Business, Marketing, or related field preferred

Atlantis Paradise Island, a lush, oceanside resort located on Paradise Island in the Bahamas, is a dynamic destination embodying Bahamian culture with its immersive programming connecting guests to the rich history, art, people, food and festivities of the Bahamas.  

Home to Aquaventure, one of the world’s largest waterparks, the 141-acre waterscape of thrilling slides and river rides features 14 pools and five miles of white sand beaches. Atlantis is also home to the largest open-air marine habitat in the world, with over 65,000 aquatic animals from 250 species making their home in natural ocean-fed lagoons and habitats, including Dolphin Cay, the unparalleled marine animal conservation and education center created to provide guests with a once-in-a-lifetime opportunity to learn more about some of nature’s most friendly mammals. 

Atlantis has five unique lodging options: the grand, iconic newly renovated towers of The Royal; family-friendly ambiance at The Coral; water-side villas at Harborside Resort; all-suite luxury accommodations at The Cove; and residential-style living at The Reef. All resort guests can book bespoke concierge offerings using Atlantis’ Sapphire Services, with a selection of experiences and curated itineraries showcasing the culture and beauty of the Bahamas. 

Guests can choose from an impressive collection of over 20 restaurants, bars, and lounges with celebrity chef culinary masterpieces, including three outposts from Michelin star-rated chefs: Fish by José Andrés, Nobu by Nobu Matsuhisa, and Paranza by Michael White, opening at The Cove in early 2023. Also this year, Shake Shack will make its landmark debut in the Caribbean with a truly unique Shack experience at Atlantis.  

With its unrivaled meeting and convention space and the well-appointed Atlantis Marina overlooking Marina Village, the Atlantis experiences are endless and unique to each traveler. Additional resort amenities include the renowned Atlantis Casino, the tranquil Mandara Spa, a newly opened tennis and pickleball center, indoor and outdoor regulation basketball courts, a 500-seat movie theater, Atlantis Kids Adventures (AKA) for children ages 3-12, a gaming arcade, CRUSH, a teen nightclub, Jokers’ Wild comedy club, an award-winning 18-hole golf course designed by Tom Weiskopf, and an array of luxury and boutique duty-free shopping.  

Atlantis Paradise Island is rolling out bold multimillion-dollar renovations throughout the resort in 2023. Upcoming developments include the renovation of the Atlantis Casino; the completion of guestroom renovations in The Royal Towers including the iconic Bridge Suite; and the brand-new hotel Somewhere Else opening in 2024. 

Since its debut 25 years ago, Atlantis has also remained dedicated to sustainability and environmental conservation. Through its purpose-led efforts with Dolphin Cay and the Atlantis Blue Project Foundation (ABPF), Atlantis has committed to a meaningful connection with the ocean, marine life, sustainability, and environmental stewardship through marine education, animal rescue and rehabilitation, and restoration of sea species and their habitats throughout the Bahamas and the Caribbean.  

The 25th anniversary in 2023 launches a new chapter for the celebrated destination, ensuring that travelers will continue to experience the best at Atlantis Paradise Island, with stunning accommodations, innovative cuisine, and extraordinary experiences.