Head of Digital Growth (Company: Idea Village - Hybrid in Miami, Florida)

The Opportunity

We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets.

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  Paid Media — Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands

  
  


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  Email & SMS Marketing — Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars

  
  


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  Growth Strategy — Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio

  
  


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  Analytics & Reporting — Build dashboards and weekly performance reports; translate data into actionable insights for leadership

  
  


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  Budget Management — Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals

  
  

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  3-5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce

  
  


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  Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)

  
  


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  Experience with email marketing platforms

  
  


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  Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar)

  
  


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  Ability to manage multiple brands or accounts simultaneously 

  
  


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  Health, wellness, beauty, or CPG industry experience a plus

  
  


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  Self-starter mentality — you don't wait to be told what to test next

  
  

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  Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts

  
  


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  Familiarity with Shopify and e-commerce tech stacks

  
  


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  Influencer or affiliate marketing experience

  
  


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  Knowledge of AI tools for marketing efficiency and content ideation

  
  

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.