Market Research Analyst

What We Do/Project

The Analyst will be responsible for leveraging a variety of research resources across media (linear and non-linear platforms) to provide data driven intelligence and consumer insights in support of content strategy, marketing initiatives, competitive analysis and more.

This position supports the Brand Insights team, and requires someone who is innovative, solutions-oriented

Job Responsibilities / Typical Day in the Role

• Assist in production of daily, weekly, and monthly reporting needs.

• Provide research support and recommendations, with the help of the team, for Senior Executives and other Warner Bros. Discovery business groups.

• Provide expertise on competitive trends and the changing television landscape with ad-hoc reports on landscape and competitive viewing.

• Communicate data and insights in meetings, strategy sessions, emails, and presentations.

• Develop creative approaches to uncover consumer insights and marketplace trends to inform company strategy.

Must Have Skills / Requirements

1) Nielsen data and systems; Npower, Star Media, Nielsen Content Link/ Lake5; ComScore a plus

2) Microsoft suite

3) Survey design

4) Experience with survey design, programming, and analysis; community and panel management a plus and experience with Alida a plus

Soft Skills:

1) Good communication

2) Solid research, analytical, critical thinking, and problem solving skills

Technology Requirements:

1) Nielsen data and systems; Npower, Star Media, Nielsen Content Link/ Lake5

2) Microsoft Office Suite

Education / Certifications

1) Relevant experience can be considered outside of a Bachelor’s degree