Performance Growth Marketing - Affiliates Lead

Company Description

Lemonaid Health is on a mission to break barriers that limit access to quality healthcare by revolutionizing the primary care experience through on-demand telehealth services and a wellness-focused platform. By integrating genetic and non-genetic data, we aim to make personalized healthcare a reality. We thrive on fostering a collaborative environment where every team member's contributions make a difference. Joining our team means participating in transforming one of the fastest-growing industries and shaping the future of healthcare. Based in Los Angeles, we are looking for driven and curious professionals to share this journey with us.

Role Description

You’ll own two high-upside acquisition channels for Lemonaid: our affiliate program and community-driven growth across platforms like Reddit and Quora. On the affiliate side, you’re recruiting publishers, managing performance, and ensuring compliance. On the community side, you’re building Lemonaid’s presence in the forums and Q&A platforms where patients are actively researching treatments. This is a hands-on-keyboard role.

What You’ll Do

• Run and scale the affiliate program end-to-end: recruit and vet publisher partners, negotiate terms, optimize routing and attribution (Everflow or similar), monitor TCPA compliance, and analyze funnel performance
• Build and execute Lemonaid’s presence on Reddit and Quora: identify high-intent communities and threads, develop authentic engagement strategies, create and manage branded and organic content, and drive measurable patient acquisition
• Monitor affiliate quality and compliance: track conversion rates, flag fraud or policy violations, manage publisher communications, and maintain a clean partner portfolio
• Develop and test landing pages and offer structures specific to affiliate and community traffic sources
• Build reporting dashboards for affiliate and community channels tracking CAC, conversion rates, partner performance, and ROI
• Stay on top of platform rules, community norms, and content policies for Reddit, Quora, and emerging community platforms to ensure Lemonaid’s participation is compliant and well-received
• Partner with the content and creative teams to develop assets tailored for community and affiliate audiences
• Identify and test new partnership and community-driven growth opportunities as they emerge

You Bring

• 3–5+ years of experience in affiliate marketing, partnership management, or community-driven growth in a DTC, health/wellness, or subscription business
• Hands-on experience with affiliate platforms (Everflow, Impact, CJ, or equivalent), including publisher recruitment, fraud monitoring, and attribution
• Familiarity with Reddit and Quora as marketing channels: you understand the culture, content norms, and what works (and what gets you banned)
• Strong analytical skills: comfortable pulling data from affiliate dashboards and GA4, building performance reports, and identifying optimization opportunities
• Understanding of TCPA compliance and telemarketing regulations as they apply to affiliate-generated leads and calls
• Excellent written communication: you can write a compelling publisher pitch, a Reddit post that doesn’t read like an ad, and a performance report with equal skill
• Self-starter who can build processes from scratch and operate independently in a lean environment

Nice to Have

• Experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar)
• Familiarity with healthcare advertising compliance, including LegitScript and TCPA requirements
• Experience with influencer or creator partnerships as an extension of affiliate programs
• Background in SEO or content marketing (useful for community platform strategy)
• Experience managing external vendors or agencies in addition to direct partnerships

Why Lemonaid

• Direct access to the leadership team and real influence over company direction - no layers of middle management
• Ground-floor opportunity to build the growth marketing function the right way
• Remote-first culture with competitive compensation
• Mission-driven work: you’re helping real patients get access to affordable, stigma-free healthcare
• Comprehensive benefits including medical, dental, vision, and PTO