Sales Manager - Spearhead Spirits

Spearhead Spirits is a modern African spirits company on a mission to put Africa on the world’s bar.

Our premium portfolio draws on the continent’s vibrant culture and rich botanicals, celebrating traditions with a bold, contemporary twist. We are building a new narrative for African brands and are looking for entrepreneurial talent ready to help us bring this vision to life.

We’re looking for an experienced, Sales Manager to drive growth across New York City’s on- and off-trade

accounts. This role blends sales planning, account management, and brand building. You’ll work independently

in-market, managing relationships, hitting sales targets, and collaborating with marketing to amplify our story.

Key Responsibilities

Sales Planning & execution

Develop and implement territory-level sales plans for NYC on- and off-trade accounts.

Identify new opportunities and prioritize high-potential venues and retailers.

Account management

Build and maintain strong relationships with bars, restaurants, and premium retailers.

Conduct educational tastings and in-person meetings to deepen brand engagement.

Ensure sell-through and visibility at point-of-sale.

Targets & reporting

Deliver against agreed sales targets and KPIs.

Provide regular reporting on account performance, market feedback, and competitor activity.

Cross-functional collaboration

Partner with marketing on activations, promotions, and brand campaigns.

Share insights from the field to inform marketing strategy and product positioning.