Senior Marketing Manager (360° / Fashion / DTC)

Our client, a prestige fashion accessories brand, is hiring a Senior Marketing Manager to own the integrated marketing calendar and 360° launch strategy across all channels and partners.

You'll own the message and timing; each partner (PR, paid, social, affiliates) owns their channel performance. This is a brand operator role, not a performance marketing role.

Responsibilities

• Build and manage the integrated marketing calendar across product launches, creative, channels, and seasonal priorities
• Own 360° launch strategy from headline development through approved copy dossiers and asset packages
• Write and approve campaign copy, headlines, and channel-ready content; serve as the brand's primary copy owner
• Brief and direct creative, agency, PR, and production partners
• Partner with Product Design on product messaging and PDP content
• Mine consumer data (Decile) to inform campaign and retention strategy
• Identify and develop brand partnerships — collabs, giveaways, joint activations
• Provide direction and approve content for the Social Media partner
• Manage campaign budgets and lead cross-functional kick-offs

Requirements

• 6–10 years in integrated marketing, brand marketing, or campaign management
• DTC, ecommerce, or fashion/lifestyle experience
• Strong copywriting portfolio
• Track record owning 360° campaigns end-to-end
• Agency management experience
• Brand partnerships/collabs experience
• Consumer data fluency
• Prestige fashion, accessories, or lifestyle experience strongly preferred

Tech: Shopify, Decile, Asana, Meta/Google/Pinterest, Figma a plus

Benefits: Healthcare, vision, dental, 401K