Site Merchandising Manager

The Site Merchandise Manager owns the end-to-end onsite merchandising strategy and live-site execution across key ecommerce channels. This role is responsible for product discoverability, catalog health, promotional execution, and site performance — driving conversion, revenue, and profitability through data-driven decisions and strong retail partnerships.

This role operates downstream of content production: the Site Merchandise Manager receives ready-to-publish content assets from the Digital Content Merchandiser, deploys them to retailer platforms, and owns everything that happens on-site from that point forward — including performance optimization, issue resolution, promotional strategy, and the retailer relationship. In addition, the Site Merchandise Manager actively manages the Marketplace presence, extending the brand assortment beyond what is available through the 1P supplier relationship.

Responsibilities:

Site Merchandising & Experience

• Own onsite merchandising strategy for assigned categories, optimizing product placement, visibility, and conversion
• Manage taxonomy, navigation, filtering, and shelf placement to improve discoverability and customer journey
• Lead seasonal refreshes, category storytelling, and campaign execution aligned to brand and retail priorities
• Optimize onsite search and ranking logic in partnership with platform and retail teams

Catalog Management & Live-Site Content Execution

• Own item setup and ongoing maintenance within Walmart Supplier One across assigned assortments
• Publish and deploy content assets (titles, descriptions, attributes, imagery, SEO metadata) delivered by the Digital Content Merchandiser
• Manage variant group structure to ensure accurate assortment presentation and alignment with merchandising strategy
• Maintain taxonomy accuracy and implement updates to support navigation and shelf placement
• Identify and correct pricing or content mismatches impacting site readiness or performance
• The Site Merchandise Manager deploys, maintains, and optimizes content once it is live.

Site Audits & Platform Issue Resolution

• Establish and manage a consistent cadence of post-launch site audits to identify and resolve content gaps, errors, and experience issues
• Monitor and resolve item suppressions, publish errors, transactability issues, and platform-related defects
• Submit and track Walmart support tickets related to item setup, catalog issues, and platform errors through resolution
• Maintain trackers for catalog updates, launch status, and open platform issues to ensure cross-functional visibility

Assortment, Promotions & Launch Readiness

• Partner with Sales, Merch Planning, and the Digital Content Merchandiser to ensure assortment readiness, in-stock position, and timely launches
• Track item setup milestones and confirm content completeness ahead of key deadlines
• Own promotional execution including homepage features, category placement, and event activations
• Partner on pricing and promotional strategies to remain competitive and drive conversion

Walmart Marketplace (3P) Management

• Set up and maintain Walmart Marketplace listings for extended assortment SKUs, including pricing, WFS (Walmart Fulfillment Services) configuration, item attribution, and content
• Own 3P-specific promotional and pricing levers to drive Marketplace performance and competitiveness
• Monitor Walmart Marketplace performance metrics separately from 1P KPIs, including buy box ownership, conversion, and WFS fulfillment metrics
• Coordinate with the Digital Content Merchandiser to ensure extended assortment SKUs maintain content parity with 1P listings

Performance & Optimization

• Analyze KPIs (traffic, conversion, AOV, sales) across both 1P and 3P channels to identify trends and drive actionable improvements
• Test and iterate on merchandising tactics, placement, and messaging to improve on-site performance
• Develop regular performance recaps with clear insights and recommendations
• Leverage data to inform assortment, placement, and promotional strategies

Walmart Retail Partnership & Cross-Functional Collaboration

• Serve as the primary internal point of contact for Walmart’s onsite experience, advocating for both the customer and the business
• Partner with Walmart merchandising teams to align on category strategy, secure placements, and unlock growth opportunities
• Collaborate with Sales, Planning, and the Digital Content Merchandiser to execute cohesive site experiences
• Support key business milestones (line reviews, seasonal reviews) with site insights and readiness updates
• Assist in photo shoot pre-production by identifying priority SKUs, defining content needs, coordinating sample submissions, and auditing final deliverables

Qualifications:

• BA/BS required
• 3–5+ years in ecommerce merchandising, digital marketing, or related retail experience
• Strong understanding of ecommerce KPIs, customer journey, and onsite optimization levers (including Walmart’s Supplier One portal)
• Experience managing Walmart Marketplace (3P) seller accounts; familiarity with WFS preferred
• Experience with analytics tools (e.g., Retail Link, Omniture/Adobe Analytics, GA4 or similar)
• Advanced Excel skills and comfort working with large data sets
• Strong project management and organizational skills; ability to manage multiple priorities
• Detail-oriented with a strong eye for product presentation and brand consistency
• Effective communicator with ability to influence cross-functional stakeholders