Vice President of Sales and Business Development

About the Company 

STW Technic is a technology solutions provider serving the off-highway mobile machine industry. For over 25 years, we have delivered robust and reliable control systems, embedded technologies, engineering services, and telematics solutions that enable OEM customers to control, automate, monitor, and remotely interface with their machines. 

As our company evolves beyond traditional distribution into a broader technology and product-driven organization, we are expanding our commercial leadership team to support the next phase of growth across engineering services, software platforms, and proprietary product development initiatives. 

How to Apply

Interested candidates may apply directly through LinkedIn or submit their resume and relevant information to Jobs@stw-technic.com

About the Role 

We are seeking a highly motivated and strategic commercial leader to join us as Vice President of Sales & Commercial Operations, responsible for leading and transforming the company’s commercial organization, including sales leadership, commercial operations, customer growth strategy, and sales process execution. 

The ideal candidate is both a strategic thinker and hands-on operator who can build structure, accountability, and scalable commercial processes while leading a high-performing customer-focused sales organization. The preferred candidate also brings experience operating within technical B2B environments where engineering, software, hardware, and customer solutions intersect. Success in this role requires close collaboration with Product, Engineering, and Executive leadership to align customer needs, commercial strategy, and long-term business growth initiatives. 

Key Responsibilities 

Commercial Leadership & Revenue Growth 

• Lead and manage the company’s sales and commercial operations organization. 
• Develop and execute scalable revenue growth strategies aligned with company objectives.
• Drive expansion within OEM accounts and identify new business opportunities across target markets. 
• Support commercialization efforts for software, telematics, engineering services, and future proprietary products. 
• Develop strategic account growth plans and customer engagement strategies. 

Sales Team Leadership & Organizational Development 

• Lead, mentor, and develop the sales team through clear accountability, coaching, and performance management. 
• Establish KPIs, forecasting discipline, and sales pipeline visibility across the organization. 
• Achieve Revenue and Sales Order targets, Net Income target, and Gross Margin according to Business Plan.
• Improve sales execution consistency, opportunity management, and CRM utilization.
• Foster a collaborative, customer-centric, and results-oriented commercial culture. 
• Partner closely with executive leadership on organizational planning and commercial strategy. 

Commercial Operations & Process Improvement 

• Improve forecasting accuracy, sales reporting, and commercial performance metrics. 
• Develop scalable sales processes, playbooks, and customer engagement frameworks. 
• Evaluate and optimize CRM systems, reporting structures, and operational workflows. 
• Collaborate cross-functionally with Product, Engineering, and Operations teams to improve customer experience and execution efficiency. 
• Analyze and control expenditures of Sales and Commercial Operations Department.

Customer & Market Strategy 

• Build strong relationships with OEM customers, strategic partners, and key industry stakeholders. 
• Direct market channel development activity and coordinate sales distribution by establishing sales territories, quotas and goals.
• Provide voice-of-customer insights to Product and Engineering leadership. 
• Monitor industry trends, competitive landscape, and emerging technologies within the off-highway and industrial technology sectors. 
• Support trade shows, industry events, and strategic customer engagements as needed. 

Minimum Qualifications  

• Bachelor’s degree in Business, Engineering, Engineering Management, or related field, and equivalent relevant experience. 
• 7+ years of progressive sales leadership or commercial operations experience within technical B2B industries. 
• Proven experience managing and developing sales teams. 
• Strong background in consultative solution selling and OEM customer environments. 
• Experience working alongside engineering and technical product teams. 
• Demonstrated ability to improve sales processes, forecasting, pipeline management, and organizational accountability. 
• Excellent communication, leadership, and cross-functional collaboration skills. 
• Strong organizational and analytical abilities with a data-driven decision-making approach. 

Preferred Qualifications 

• Experience within: Off-highway mobile equipment, Agriculture or construction OEMs, Embedded systems, Telematics or connected machine technologies, Engineering services organizations.
• Experience commercializing software, connected products, or technical solutions. 
• Familiarity with CRM platforms such as Salesforce or NetSuite. 
• Experience supporting organizational transformation or commercial restructuring initiatives. 
• MBA or advanced business/technical degree preferred. 

Benefits 

• Competitive medical, dental, vision, and life insurance plans. 
• 401K Retirement Contribution up to 4% match.  
• Extremely generous PTO policy with paid sick, vacation, and personal days AND potential to carry over a portion of unused PTO! 
• Paid major holidays. 
• Paid sick days. 
• Paid parental leave. 
• Remote work forward company.