Vice President of Sales

VP/CCO

We are seeking a dynamic and strategic VP/CCO to lead BrightHeart’s direct go-to-market efforts and accelerate our penetration into the U.S. market. This role is critical: we need a proven leader to design and execute a highly structured, disciplined sales process, build a high-performing team, and drive sustainable revenue growth.

The ideal candidate is an experienced sales leader who thrives in early-stage environments and has a strong track record of introducing and scaling new categories of digital medical technology through a structured sales approach. Prior experience in OB/GYN, AI, ultrasound imaging, and SaaS is highly preferred.

The Opportunity

Responsibilities • Develop and execute a structured, detailed, repeatable sales process to objectify and turn the commercial strategy into a predictable activity. • Build and lead a high-performing commercial team, including hiring, training, and coaching. • Own revenue generation and pipeline development, ensuring predictable and scalable growth. • Collaborate with the CEO and leadership team on pricing, market access, marketing and commercial strategy. • Define and track KPIs for sales performance, customer acquisition, and retention. • Represent the company at industry events, conferences, and with key opinion leaders. • Drive strategic value mapping and discovery phases custom to each customer to clearly identify the highest impact levers and pain points and connect them directly to the product offering and pricing model and achieving and clear demonstration of ROI.

Sales Strategy & Execution • Develop and manage a high-impact sales pipeline focused on both direct clinical adoption as well as distribution through key strategic partners. • Lead direct sales efforts during the limited market release phase and beyond, from lead generation through contract creation, negotiation and closing, targeting OB/GYN, MFM and radiology practices initially, with a focus on demonstrating clinical value and generating early revenue. • Market Expansion • Collaborate with marketing, product, and clinical teams to analyze target markets and customer segments and refine messaging, pricing, commercial offering and GTM strategy. • Revenue Growth & Forecasting • Own revenue targets and contribute to financial forecasting. • Report regularly on KPIs, pipeline health, and sales performance to executive leadership. • Implement tools, processes, and analytics to optimize sales efficiency and scalability.

Qualifications • 10+ years of experience in sales with a track record of success in creating new markets (eg. first sales hire, new product launches, etc) in medtech (ideally related to fields including OB/GYN, radiology, pediatric cardiology). • Proven success in building and closing a competitive sales pipeline and meeting or exceeding targets. • Demonstrated ability to design and execute a disciplined, highly structured sales process and build a competitive pipeline that consistently meets or exceeds targets. • Proactive and process-driven mindset: you don’t wait for opportunities, you create them, and you do so with rigor, clarity, and repeatability. • Strong understanding of the U.S. prenatal care landscape, including OB/GYN and MFM workflows, reimbursement models, and liability dynamics. • Exceptional communication, negotiation, and interpersonal skills, with the ability to influence stakeholders at all levels. • Solid grasp of AI and its commercial applications in healthcare, and experience selling software within the regulatory constraints of Software as a Medical Device (SaMD). • Entrepreneurial spirit: comfortable with ambiguity, experimentation, and rapid iteration, while maintaining a structured approach to execution. • Strong analytical and problem-solving skills, combined with operational discipline. • Outstanding written and verbal communication skills in English, capable of distilling complex topics into clear, actionable recommendations. • Experience working in cross-functional teams and building efficient relationships across the organization—from executive leadership to individual contributors.