VP of Digital Technology

VP of Digital Technology

WORK LOCATION: Remote (U.S.)

TRAVEL: Minimal travel (NYC / Miami)

JOB TYPE: Full-time

SALARY: DOE!

OVERVIEW

BrainWorks has been exclusively retained to place a VP of Digital Technology for a private equity-backed, multi-site healthcare platform undergoing significant commercial and digital transformation. This is a platform-level leadership role responsible for owning and improving how leads convert into booked appointments, completed visits, and revenue across two complementary dental business lines: a high-growth urgent care platform (25+ locations) and a cosmetic dentistry business focused on higher-ticket procedures.

Today, the business generates meaningful demand but lacks clear visibility into how that demand converts. Approximately 80% of bookings occur through a call center, with fragmented systems across EMR, scheduling, telephony, and digital channels limiting attribution, tracking, and optimization.

This is not a traditional marketing role, and it is not a traditional IT role. This is a technology leadership role focused on commercial systems — owning the platforms, integrations, and vendor ecosystem that determine how leads are captured, routed, tracked, booked, and converted.

The mandate is to diagnose where the funnel is breaking, work directly within existing systems and vendors, and materially improve booking, conversion, and revenue performance without defaulting to full system replacement.

This role requires a hands-on, player-coach operator who can work directly inside systems, understand how data flows across platforms, and configure technology to improve performance. The position sits on the executive leadership team, with direct visibility to executive leadership and private equity sponsors.

KEY RESPONSIBILITIES

Growth & Demand Generation

• Own and optimize the end-to-end commercial funnel across both urgent care and cosmetic dentistry platforms—from lead generation through call handling, appointment booking, conversion, and revenue capture
• Identify where the funnel is breaking and work directly within systems to improve performance
• Drive measurable improvements in booking rates, show rates, and overall conversion through system and process changes

Attribution & Analytics

• Build end-to-end funnel visibility where it does not exist today, connecting lead sources to bookings, visits, and revenue across multiple systems
• Establish attribution across digital, call center, and offline channels
• Create actionable reporting that reflects how data actually flows through systems, not just top-level dashboards

Call Center & Telephony Systems

• Own and optimize call center technology, which currently drives ~80% of bookings
• Improve call routing, tracking, attribution, booking workflows, and conversion rates
• Ensure telephony systems are properly integrated with CRM, scheduling, and downstream revenue systems

Technology & Vendor Ecosystem

• Evaluate and optimize the existing technology stack, including CRM, EMR/EHR, scheduling platforms, and call center systems
• Work directly with vendors to understand system capabilities and unlock existing functionality before introducing new tools
• Identify where systems are underutilized or misconfigured and implement fixes at the platform level
• Avoid unnecessary “rip and replace” decisions by first improving how current systems are configured and connected

Systems Integration & Data Flow

• Understand how data moves across fragmented systems and resolve gaps between lead capture, call center activity, scheduling, and revenue
• Connect systems to create a usable, end-to-end view of the funnel
• Address limitations within EMR/EHR platforms, particularly around scheduling and data extraction

Digital Experience & Self-Scheduling

• Expand digital scheduling and self-service booking capabilities to reduce reliance on manual call center processes
• Introduce modern scheduling tools that improve conversion and user experience beyond native EMR capabilities
• Improve the customer journey from search to booking to visit to payment

Consumer Financing Systems

• Own and optimize financing workflows, a critical conversion driver
• Improve approval rates, speed, and experience across lender integrations
• Ensure financing systems are properly integrated into the overall funnel and do not create drop-off

AI & Automation

• Introduce practical AI and automation across call routing, scheduling, and follow-up workflows
• Identify opportunities to improve efficiency and conversion through automation within existing systems

Leadership & Cross-Functional Partnership

• Serve as a key member of the executive leadership team, contributing to business strategy and platform integration
• Partner with marketing, operations, clinical, and finance teams to align system performance with business outcomes
• Operate as a player-coach, remaining hands-on in systems while building and leading a team

REQUIRED QUALIFICATIONS

• 10+ years of progressive experience in digital, growth technology, or revenue systems roles
• Demonstrated experience owning and improving conversion after the lead is generated, not just driving demand
• Hands-on experience working directly within systems such as CRM, call center/telephony platforms, scheduling tools, or similar
• Proven ability to diagnose where systems and data flows are breaking and implement solutions that improve funnel performance
• Experience working with vendor platforms and configuring systems to improve outcomes, not just managing third parties
• Strong understanding of how data flows across fragmented systems and how to connect those systems for better visibility and performance
• Experience operating in private equity-backed, venture-backed, or high-growth environments ($50M–$500M revenue)
• Proven ability to operate as a player-coach with direct system-level involvement

NICE-TO-HAVE

• Experience with consumer financing, payments, or point-of-sale lending workflows
• Background in multi-site consumer services such as fitness, med spa, urgent care, dental, or franchise environments
• Exposure to EMR/EHR systems and working around limitations in clinical platforms
• Experience implementing automation or AI within customer-facing systems
• Experience scaling operations across a growing multi-location footprint

WHAT SUCCESS LOOKS LIKE

• Clear, system-driven visibility into the full funnel from lead to revenue
• Improved booking rates, conversion rates, and overall revenue performance driven by system optimization
• Reduced dependence on manual, call center-heavy processes through better technology and automation
• Effective use of existing systems and vendors to support growth and scale
• A connected, scalable technology foundation capable of supporting expansion from a regional footprint to a national platform

DISCLAIMERS

In accordance with applicable federal, state, and local pay transparency and fair hiring laws, the target annual base salary range for this position is $225,000 – $265,000 + bonus & potential equity.

Final compensation will be determined based on several factors, including but not limited to relevant experience, education, skills, qualifications, internal equity, and work location. This position may also be eligible for additional forms of compensation including bonus and equity participation, as well as a comprehensive benefits package provided by the hiring employer. Benefits may include medical, dental, vision, life insurance, disability coverage, 401(k) or retirement plan, paid time off, and other employee programs.

All hiring decisions are made by the hiring employer, which is expected to comply with all applicable federal, state, and local employment laws and verification requirements. BrainWorks complies with all applicable employment laws and encourages employers to provide reasonable accommodations for qualified individuals with disabilities throughout the application and employment process.

Finalists for this role will be asked to complete a cognitive and behavioral assessment as part of the client's evaluation process.

Position ID: 59184761123