From the course: AI Tools for Marketers: AI Marketing Foundations
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Key AI tools for social media
From the course: AI Tools for Marketers: AI Marketing Foundations
Key AI tools for social media
- If you're managing multiple social media accounts and struggling to keep track of brand mentions or trending conversations, Hootsuite Insights can make your life a whole lot easier. It uses AI to monitor discussions around your brand or your industry in real time, allowing you to engage with your audience based on current trends and conversations. In the Hootsuite platform, you'll find a social listening feature, which lets you track specific keywords, hashtags, or brand mentions across social networks. What's really cool about Hootsuite Insights is how it uses AI to analyze this data. Providing sentiment analysis, whether people are talking positively, negatively, or neutrally about your brand. This can make it easier to post relevant and timely content that your audience will care about. This means you're not just reacting to what's happening, but staying proactive in delivering content that actually resonates with your target audience. Next, let's look at Sprout Social. Sprout…
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