From the course: The Ultimate Guide to Professional Networking
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Attending a lobbycon
From the course: The Ultimate Guide to Professional Networking
Attending a lobbycon
- Business cards are the reddest of red herrings of the networking process. Here's what I mean, everyone thinks they're crucial or even the most important thing you can do at a networking event and yet, the opposite is actually true. Handing someone a business card should be the byproduct of already having made a successful connection. In fact, I've entered numerous collaborations and joint ventures from networking over the years without a business card ever leaving my pocket. Many people think they should go walk the floor of a trade show and hand out business cards. This is typically not a good use of your time. Yes, it can potentially yield results but the number of hours you spend walking the floor trying to make connections is an awfully large and inefficient net to cast. When it comes to building real connections, look for the so-called side shows; ancillary parties, other random hangouts, these things materialize…
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