How CIAM builds trust in digital identity strategies

“Authentication methods continue to mature. Adoption of device-bound passkeys has seen a significant increase… innovations that enhance confidence in real-world identity claims are increasingly being adopted.” Gartner Hype Cycle for Digital Identity (2025) Gartner’s 2025 Hype Cycle for Digital Identity shows where the market is heading: - Device-bound passkeys are gaining traction - Verifiable credentials and decentralized identity (DCI) are nearing maturity - And identity threat detection and response (ITDR) is now essential All three point toward the same conclusion: trust is shifting from servers to devices. Instead of storing secrets in the cloud, we’re anchoring identity in the hardware people already carry. That’s where deterministic SIM-based authentication lives. As Gartner says: “Digital identities are the cornerstone of cybersecurity, empowering secure access, threat detection, and digital transformation.” When identity becomes part of the device, the question isn’t who’s logging in — it’s what hardware is speaking.

Gartner’s 2025 Hype Cycle makes it clear: trust is shifting to the edge, to the devices we already carry. Unibeam’s perspective captures this moment perfectly. With device-bound passkeys, decentralized identity, and ITDR gaining traction, the move toward deterministic, hardware-based authentication is accelerating. When identity lives in the SIM, eSIM, or secure element, the system doesn’t ask who’s logging in, it verifies what’s speaking. This is where digital trust gets real. A must-read post for those building the future of identity. #DigitalIdentity #Cybersecurity #SIMAuthentication #eSIM #IAM #DeviceBoundIdentity #Gartner #Unibeam #HypeCycle

It’s essential to stay one step ahead during times of crisis and the recent AWS outage proves that B2B companies are no exception.⚠️ Widespread service disruptions like this can of course come from cyber attacks, but also as in this scenario, from internal errors - making them a ‘when’, not an ‘if’ scenario. So, B2B brands need to get ahead of the curve and have crisis management plans in place before the media storm clouds gather.🌩️ Luckily, our Head of Cybersecurity and Director, Edward Cooper, has jotted down his expert guidance on how B2B technology brands can protect and manage their reputation when challenges arise. Read his full blog and find out his ‘rules for reputational resilience’ via the link in the comments.⬇️

One of the most relevant charts from our PwC Deutschland Digital Trust Insights 2026 is on budget priorities in cyber security. My key takeaways: 1) Global invest in AI and cloud in cyber is significantly higher compared to DE. DE is indexing lower on these strategic topics, potentially missing opportunities. What are the reasons, are we behind in AI readiness, hindered by regulations, more picky on AI accuracy, or just more hype-resistant? 2) DE invest in Network Security is significantly higher, while Cloud Security invest is lower. Are we trying to protect our on-prem estate because we went less for cloud solutions? 3) Data protection is less of a priority in DE compared to global values. Still it is our most prominent example for overwhelming regulations. Are we screaming louder than we should? With our AI security transformation and cyber architecture approach we enable our clients to align cyber to the business model transformation and implement capabilities your organization needs. (Q: What investments have top priority when allocating cyber security budgets in your organization in the next 12m?)

Aura Salla -  When we talk about AI, it all comes down to data. Europe must stop giving away its data for free to competitors in the US and China. ❗️ ❗️European companies first: We have the Microsoft example blocking access to emails and right now cyber attacks against our critical infrastructure in Europe. We must finally put European companies first also when it comes to public procurement to build our resilience. The challenge is not that there are no European alternatives sector by sector — they exist. The challenge is that for consumers, companies, and even the public sector, it remains too difficult to choose European. Why? Because no single European provider yet offers the same full package — cyber, cloud, and software in one. The real question now is not if Europe can create such alternatives, but how quickly we can scale a European consumer market built on interoperability and trust.

The future of business success in the GCC is no longer about adopting AI, but about strategically deploying it for measurable outcomes! Our post-GITEX analysis reveals a critical shift: Nations are now the "co-architects" of the #techecosystem. If your SMB isn't aligned with the UAE's AI Blueprint, you risk missing the new competitive edge. We break down 5 critical mandates straight from #Dubai, including: ➡️ Leveraging the $1B+ sovereign cloud infrastructure and training programs for 30,000 people ➡️ The mandatory move from AI experimentation to quantifiable results ➡️ Why aligning with government-led cyber resilience alliances is your new security posture Don't just keep up—get ahead. #GITEXGlobal #AIStrategy #GITEX2025

𝘈𝘯𝘥𝘳𝘦𝘸 𝘗𝘢𝘳𝘴𝘰𝘯𝘴, 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘔𝘢𝘯𝘢𝘨𝘦𝘳, 𝘉𝘭𝘶𝘦 𝘛𝘶𝘳𝘵𝘭𝘦 𝗥𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗧𝗵𝗿𝗲𝗮𝘁 𝗘𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 For many organisations, the cyber challenge has shifted. It is not about whether vulnerabilities exist, that is a given, but whether security teams can tell which of them really matter. The modern attack surface is sprawling, shaped by cloud adoption, SaaS applications, hybrid work models, and third-party integrations. Each new connection creates potential exposure, and attackers are quick to find and exploit the weakest link. The problem is not visibility. Most enterprises already generate vast amounts of vulnerability data. The problem is validation. Security teams are drowning in alerts and false positives. Lists of CVEs grow longer every week, but without context, prioritisation, or proof of exploitability, they create noise rather than clarity. Read more: https://lnkd.in/ddGd_BgQ

What Does the IT Department *Really* Do in a Company?** Many think IT just “fixes computers” — but in reality, they power the *entire digital backbone* of a business. Here’s what the IT department truly does 👇 1. **Infrastructure & Support** – Keeps systems, networks, and hardware running 24/7. 2. **Cybersecurity** – Protects company data from breaches, malware, and cyber threats. ☁️ **System Integration & Cloud Management** – Ensures all platforms work seamlessly together. 3.**Data & Analytics** – Helps teams make smarter, data-driven decisions. 4.**Digital Transformation** – Drives innovation, automation, and efficiency across departments. In short: IT doesn’t just support the business — it *empowers* it. Next time your system runs smoothly, remember there’s a dedicated IT team working silently behind the scenes to make it happen.🙏

Massive moves in cyber this year here’s what’s shaking up the market. The data’s telling a clear story. 2025 is the year cybersecurity consolidates. There has been billions in M&A, major vendors making platform plays and point solutions getting boxed out. Here’s a snapshot of what’s happened in the US this year: Alphabet Inc. (Google) → Wiz ~$32B, agreement.  Palo Alto Networks → CyberArk ~$25B, agreement.  IBM → HashiCorp, $6.4B, closed.  Turn/River Capital → SolarWinds ~$4.4B Palo Alto Networks → Laiyer AI (Acquired by Protect AI) Commvault → Satori Cyber - announced.  CrowdStrike → Onum ~$290M, announced.  SentinelOne → Prompt Security ~$250M, announced.  NETGEAR → Exium (SASE), announced. Okta → AXIOM Security est. $75–$100M, announced.  Jamf → Identity Automation ~$215M, agreement. If you're in security, this is your moment. 🙌 The market’s moving fast and so should you. For the ones ready to move, there’s real ground to take.

🚨 Traditional SOCs are no longer just for big enterprises. Cloud-based Security Operations Centers (SOCs) are leveling the playing field — giving small & medium-sized businesses access to enterprise-grade cybersecurity without breaking the bank. Here’s why Cloud SOCs are becoming the go-to solution: ✅ Scalability: Easily scale security operations up or down without heavy upfront investments. Perfect for handling fluctuating workloads. 💰 Cost-Effectiveness: Say goodbye to massive infrastructure costs. With a pay-as-you-go model, businesses only pay for what they use. 🌍 Accessibility: Remote access + centralized monitoring = faster collaboration & response, even with limited IT staff. 🔒 Security & Compliance: Providers offer built-in enterprise-grade protection and compliance with GDPR, HIPAA, PCI-DSS, and more. ⚡ Operational Resilience: High availability, automated failover, and disaster recovery ensure uninterrupted monitoring. 👉 In short: Cloud SOCs are democratizing cybersecurity. They empower SMBs to defend against modern cyber threats without overstretching budgets or teams. Would you trust a Cloud SOC to secure your organization? 🔐