A conversation with Gracie Abrams at Café Mademoiselle. Gracie Abrams, the new face of COCO MADEMOISELLE CRUSH ABSOLU, expresses her admiration for Coco Chanel and the way she embodied the same free-spirited, magnetic energy as the fragrance. #GracieAbrams Discover on https://lnkd.in/e682F4fA
The most enduring identities aren't defined by the room they enter, but by the memory they leave behind.
Musicians are replacing models in these campaigns more and more. There's something about how a song makes you feel that a face alone can't sell.
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Crush Absolu has such a strong world already. A product film could bring the fragrance itself closer: grapefruit and lychee moving through the frame, the bottle catching that café light, then the glass landing as everything around it pauses. It would keep the magnetic mood but make the scent feel almost visible. Have you thought about taking that world into a pure product moment?
It is the parfum of the liberty
Those white shoes could use a touch of our creativity 😉
Grace Abrams is incredible!
Beautiful breathtaking, Coco Chanel fragrance Of notes of classic blends of a scent timeless,
Perfect pairing — Gracie's energy captures the spirit of Coco Mademoiselle beautifully
The most compelling fragrance ambassadors don't simply represent a scent — they give its character a contemporary human expression. When the casting feels this instinctive, heritage isn't repeated; it finds a new voice.