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Part II of our #rapidfire with publishing leaders at the Society for Scholarly Publishing's annual meeting this year: What does 'integrity' mean to you? In line with our new brand, we wanted to explore how integrity is understood and interpreted in the publishing industry. We got some great answers! A big thank you to: Adam Hyde, Ben Mudrak, David Crotty, David Haber, Elliott Lumb, Joe Shockman, Julia Schumann-Mudrick, Lauren Kane, Meredith Adinolfi, Rob O'Donnell. Shoutout to the videographer Dr. Krishna Kumar! pure.science | Cold Spring Harbor Laboratory Press | ASM | Grounded AI | American Society of Civil Engineers | BioOne | Rockefeller University Press |

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