HSMAI’s Post

As HSMAI Asia Pacific Commercial Strategy concludes, one message stands out: we are entering a new era of commercial strategy defined by agility, integration, innovation, and of course AI. Across conversations with hoteliers, commercial executives, and industry partners, several priorities consistently emerged: - Stronger alignment between sales, marketing, and revenue teams - Smarter use of data and technology, paired with human insights - Greater focus on commercial talent development We are grateful for the opportunity to learn, collaborate, and exchange ideas with industry leaders from across APAC! We look forward to continuing these conversations throughout the year. Congratulations on a great event Jackie Douglas, Glen Alexander Grosic and to the whole HSMAI APAC Team!