Name: This week, we proudly unveiled "A Diamond Is Born," Jared’s original documentary directed by Academy Award®-winner Luc Jacquet. The film captures the extraordinary journey of a natural diamond – from… | Jared Jewelers
Uploaded: 2025-09-19T14:17:43.124Z
Duration: 1 min 33 s
Channel: Jared Jewelers

Jared Jewelers

10,341 followers

4mo

This week, we proudly unveiled "A Diamond Is Born," Jared’s original documentary directed by Academy Award®-winner Luc Jacquet. The film captures the extraordinary journey of a natural diamond – from Botswana’s natural wonders to the milestones our guests treasure most. The premiere also celebrated the launch of our Storied Diamond Desert Sands of Eternity™ collection, Jared’s first blockchain-enabled, fully traceable natural diamond collection. Every diamond has a story. This one is ours. View the trailer here and learn more on Jared.com.

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Transcript

Stones of light. Boring in the cauldrons of the world, made of the rarest most stable matter in the universe. Sometimes in the depths of the night. I get the impression that the Stones are telling me their story. What light could have bathed those lifeless times? Crossing millions of years undamaged, unchanged, all the turns of fate that gave it this unique and rare shape. I bear in mind that diamonds have brought prosperity to my country. Stones of light, the signature of my heart and its responsibility. I will be the first in a billion years to change its nature. On whose finger will it write the rest of its story? Wherever it is, whenever the light shines through it, it will sparkle with the magic. Forever.

Boikanyo Lekoko 4mo

As a Motswana, I’ve seen firsthand how diamonds have transformed lives in Botswana, mine included. Its not just through economic growth, but through education, healthcare, and opportunity. Our story is proof that when resources are managed wisely, they can uplift an entire nation. Proud to see Jared Jewelers highlighting this journey.