Interesting discussion with Sector: Carlos Sainz is one of the more interesting commercial case studies in F1 right now. Not because he shouts the loudest, but because he doesn’t. In a paddock driven by hype, volatility and personality extremes, he’s built a brand based on trust, credibility and consistency. That’s valuable. He’s not the obvious headline generator. But he is one of the few drivers where we see sponsors aren’t just buying into the team, they’re buying into him. F1 is shifting from linear race-weekend consumption to an always-on, lifestyle-driven entertainment platform. The drivers sit at the centre of this new ecosystem. Let me know what you think! https://lnkd.in/eAaA-6jS #F1 #SportsBusiness #Sponsorship #BrandStrategy #Motorsport
Tom Potter’s Post
More from this author
Explore content categories
- Career
- Productivity
- Finance
- Soft Skills & Emotional Intelligence
- Project Management
- Education
- Technology
- Leadership
- Ecommerce
- User Experience
- Recruitment & HR
- Customer Experience
- Real Estate
- Marketing
- Sales
- Retail & Merchandising
- Science
- Supply Chain Management
- Future Of Work
- Consulting
- Writing
- Economics
- Artificial Intelligence
- Employee Experience
- Workplace Trends
- Fundraising
- Networking
- Corporate Social Responsibility
- Negotiation
- Communication
- Engineering
- Hospitality & Tourism
- Business Strategy
- Change Management
- Organizational Culture
- Design
- Innovation
- Event Planning
- Training & Development
I think this is exactly it, people invest in people its as simple as that. In our world full of noise and hype and hatred, it is authenticity and credibility that become commercial differentiators. It helps he's lovely too though 😁