What Does It Take for Romanian Wine to Win on the UK Shelf?

What Does It Take for Romanian Wine to Win on the UK Shelf?

Just a decade ago, Romanian wine was largely unknown outside its borders — yet today, exports are rising double digits year-on-year, and Romanian Pinot Noir, Fetească Neagră, and Chardonnay are winning gold medals at global competitions.

But quality alone doesn’t guarantee success in a competitive market like the UK. Distribution is crowded, consumer attention is limited, and importers need clear strategies to make listings stick.Marinela Ardelean Marinela ArdeleanMarinela Ardelean

That’s why we’re bringing you Marinela Ardelean — wine ambassador, author, and founder of RO-Wine and Wines of Romania a — for a live, interactive webinar on how to take Romanian wines from “emerging” to “must-list” in the UK.

LIVE on September 25, 2025 | 10:00 AM GMT | RSVP NOW

What You’ll Learn

  • Position for Growth — Understand where UK demand is trending (premium, sustainable, regional authenticity) and how Romanian wines fit in.
  • Data-Driven Storytelling — Craft a narrative that connects Romanian terroir, grape varieties, and winemaking heritage to UK buyers and consumers.
  • Practical Market Entry — Get insights into logistics, price positioning, and how to secure long-term partnerships.
  • Build Brand Loyalty — Turn first-time buyers into repeat customers through education, tastings, and smart marketing.

Article content
London Wine Competition Expert - Marinela Ardelean

Why This Matters

  • UK wine imports are growing steadily, but shelf space is shrinking — you need a compelling case to stand out.
  • Romanian wines are punching above their weight on value-to-quality ratio — this is your chance to get in early.
  • The webinar gives you actionable steps you can apply immediately to accelerate your sales strategy.

LIVE on September 25, 2025 | 10:00 AM GMT | RSVP NOW

Discover how Romanian wines are winning medals, markets, and hearts — and learn how your brand can stand out in the UK. 📩 Reserve your spot now!

There many aspects to consider here: 1. Romanian is a nett importer of wine, so clearly there isn't really much incentive to export when the local markets sufficient. 2. International varieties segment is very competitive, Romanian wines on shelf in UK is covered by RECAS 80%+. 3. Premium Romanian wines in UK distribution exists through Transylvania Wines but is missing a breakthrough to grow nationally. 4.No Wine Agency agreements practice 5. Very difficult to find screw-cap outside Recas wineries

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