What Does It Take for Romanian Wine to Win on the UK Shelf?
Just a decade ago, Romanian wine was largely unknown outside its borders — yet today, exports are rising double digits year-on-year, and Romanian Pinot Noir, Fetească Neagră, and Chardonnay are winning gold medals at global competitions.
But quality alone doesn’t guarantee success in a competitive market like the UK. Distribution is crowded, consumer attention is limited, and importers need clear strategies to make listings stick.Marinela Ardelean Marinela ArdeleanMarinela Ardelean
That’s why we’re bringing you Marinela Ardelean — wine ambassador, author, and founder of RO-Wine and Wines of Romania a — for a live, interactive webinar on how to take Romanian wines from “emerging” to “must-list” in the UK.
What You’ll Learn
Why This Matters
Discover how Romanian wines are winning medals, markets, and hearts — and learn how your brand can stand out in the UK. 📩 Reserve your spot now!
There many aspects to consider here: 1. Romanian is a nett importer of wine, so clearly there isn't really much incentive to export when the local markets sufficient. 2. International varieties segment is very competitive, Romanian wines on shelf in UK is covered by RECAS 80%+. 3. Premium Romanian wines in UK distribution exists through Transylvania Wines but is missing a breakthrough to grow nationally. 4.No Wine Agency agreements practice 5. Very difficult to find screw-cap outside Recas wineries