Using Feedback to Improve Consulting Services

I stopped treating feedback like criticism and started treating it like free consulting. Because feedback isn’t about your worth. It’s about your blind spots. Most people waste feedback. They get defensive. They explain themselves. They ignore it. And then they wonder why nothing changes. ✅ How to treat feedback like free consulting (the real playbook): 1️⃣ Stop waiting for annual reviews. If you only hear feedback once a year, you’re already behind. Create your own feedback loop monthly, even weekly. 2️⃣ Ask sharper questions. Don’t ask “How am I doing?” Ask “What’s one thing I could do that would change the way you see me as a leader?” 3️⃣ Separate emotion from data. Feedback stings. That’s normal. But behind the sting is data. Extract it, use it, move forward. 4️⃣ Interrogate the source. Not all feedback is equal. Filter advice through one lens: Has this person achieved what I want to achieve? 5️⃣ Demand specifics. “Be more strategic” is useless. Push for examples. What did you say? What should you have said instead? Feedback without examples is noise. 6️⃣ Look for patterns, not one-offs. One person’s opinion is bias. Three people saying the same thing is truth. Patterns reveal where you need to act. 7️⃣ Stop explaining. The moment you start justifying, you close the door to honesty. Take it in, say thank you, move on. 8️⃣ Test it in real time. Don’t just collect notes. Try the new behaviour in your next meeting, pitch, or email. Feedback without testing is just theory. 9️⃣ Keep receipts. Document feedback and your response to it. When it’s time for promotion, you show the growth curve — not just claim it. 🔟 Flip the mirror. Give feedback as much as you take it. The best way to sharpen your own lens is to hold one up for someone else. We call it “feedback.” The unprepared call it “criticism.” The ambitious call it “an edge.” What’s the most valuable piece of feedback you ever received?

Getting the right feedback will transform your job as a PM. More scalability, better user engagement, and growth. But most PMs don’t know how to do it right. Here’s the Feedback Engine I’ve used to ship highly engaging products at unicorns & large organizations: — Right feedback can literally transform your product and company. At Apollo, we launched a contact enrichment feature. Feedback showed users loved its accuracy, but... They needed bulk processing. We shipped it and had a 40% increase in user engagement. Here’s how to get it right: — 𝗦𝘁𝗮𝗴𝗲 𝟭: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 Most PMs get this wrong. They collect feedback randomly with no system or strategy. But remember: your output is only as good as your input. And if your input is messy, it will only lead you astray. Here’s how to collect feedback strategically: → Diversify your sources: customer interviews, support tickets, sales calls, social media & community forums, etc. → Be systematic: track feedback across channels consistently. → Close the loop: confirm your understanding with users to avoid misinterpretation. — 𝗦𝘁𝗮𝗴𝗲 𝟮: 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Analyzing feedback is like building the foundation of a skyscraper. If it’s shaky, your decisions will crumble. So don’t rush through it. Dive deep to identify patterns that will guide your actions in the right direction. Here’s how: Aggregate feedback → pull data from all sources into one place. Spot themes → look for recurring pain points, feature requests, or frustrations. Quantify impact → how often does an issue occur? Map risks → classify issues by severity and potential business impact. — 𝗦𝘁𝗮𝗴𝗲 𝟯: 𝗔𝗰𝘁 𝗼𝗻 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 Now comes the exciting part: turning insights into action. Execution here can make or break everything. Do it right, and you’ll ship features users love. Mess it up, and you’ll waste time, effort, and resources. Here’s how to execute effectively: Prioritize ruthlessly → focus on high-impact, low-effort changes first. Assign ownership → make sure every action has a responsible owner. Set validation loops → build mechanisms to test and validate changes. Stay agile → be ready to pivot if feedback reveals new priorities. — 𝗦𝘁𝗮𝗴𝗲 𝟰: 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 What can’t be measured, can’t be improved. If your metrics don’t move, something went wrong. Either the feedback was flawed, or your solution didn’t land. Here’s how to measure: → Set KPIs for success, like user engagement, adoption rates, or risk reduction. → Track metrics post-launch to catch issues early. → Iterate quickly and keep on improving on feedback. — In a nutshell... It creates a cycle that drives growth and reduces risk: → Collect feedback strategically. → Analyze it deeply for actionable insights. → Act on it with precision. → Measure its impact and iterate. — P.S. How do you collect and implement feedback?

Most feedback is useless.   Why?   Because most people don’t tell you what you need to hear.   They tell you what’s safe to say.   Here’s what no one admits:   1.    People sugarcoat feedback to avoid conflict. 2.   They hold back because they’ve seen others get defensive. 3.   They say what’s “polite” instead of what’s true... because, at work, honesty can feel dangerous.   And if you think, "Well, I’m open to feedback!"... think again.   I thought I was too.   Until I realised that no one was telling me the things that would actually make me better.   So I did something uncomfortable. I forced an environment where people had no choice but to be honest with me. Here’s how:   1/ I made it psychologically safe to tell me the truth.   I rewarded brutal honesty instead of reacting to it.   I made sure people saw me take action after they gave feedback – so they knew it wasn’t wasted.   Most people say they want feedback, then argue when they get it. That’s why no one tells them the truth.   2/ I stopped asking vague, weak questions.   Instead of: "How am I doing?"   I asked:   "What’s one thing I do that frustrates you?" "What’s something I do that holds me back?" "What’s one thing you just wish I would be better at?”   You think people won’t answer? They will... if they trust that you won’t punish them for it.   3/ I showed people I could take it.   No excuses. No explanations. No defensiveness.   When someone told me something hard to hear, I didn’t fight it... I thanked them. I proved I could handle it.   And guess what? People became more honest with me over time.   The truth is, most people don’t get honest feedback because they haven’t earned it.   If no one tells you the hard stuff, it’s not because they have nothing to say.   It’s because they don’t trust that you’ll listen.   Fix that, and you’ll get the feedback that actually helps you. Check out the attached Two-Pager for more detail on how to get this to work for you and your team.   🔔 Follow Mostyn Wilson for daily workplace insights ♻️ Share to spread awareness Let's build better workplaces together.

Most leaders don’t struggle to give feedback because they lack good intentions, they struggle because they lack the right frameworks. We say things like: 🗣 “This wasn’t good enough.” 🗣 “You need to speak up more.” 🗣 “That project could’ve been tighter.” But vague feedback isn’t helpful, it’s confusing. And often, it demoralizes more than it motivates. That’s why I love this visual from Rachel Turner (VC Talent Lab). It lays out four highly actionable, research-backed frameworks for giving better feedback: → The 3 Ps Model: Praise → Problem → Potential. Start by recognizing what worked. Then gently raise what didn’t. End with a suggestion for how things could improve. → The SBI Model: Situation → Behavior → Impact. This strips out judgment and makes feedback objective. Instead of “You’re too aggressive in meetings,” it becomes: “In yesterday’s meeting (Situation), you spoke over colleagues multiple times (Behavior), which made some feel unable to share (Impact).” → Harvard’s HEAR Framework: A powerful structure for disagreement. Hedge claims. Emphasize agreement. Acknowledge their point. Reframe to solutions. → General Feedback Tips: – Be timely. – Be specific. – Focus on behavior, not identity. – Reinforce the positive (and remember the 5:1 rule). Here’s what I tell senior FMCG leaders all the time: Good feedback builds performance. Great feedback builds culture. The best feedback builds trust, and that’s what retains your best people. So next time you hesitate before giving hard feedback? Remember this: → You’re not there to criticize. → You’re there to build capacity. Save this as your cheat sheet. Share it with your teams. Let’s make feedback a tool for growth, not fear. #Leadership #FMCG #TalentDevelopment #PerformanceCulture #FeedbackMatters #ExecutiveDevelop

I’ve been into hotel finance for almost 10+ years now. I’ve learned that what’s left unsaid by your guests often impacts your bottom line the most. Sure, you’ve got rave reviews from happy travelers, and yes, complaint-handling protocols are in place. But what about the guests who leave with a polite smile yet never return? 𝟭. 𝗥𝗲𝗽𝗲𝗮𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗼𝘀𝘀: Returning guests are 60%-70% more profitable than new ones. But if their dissatisfaction remains unvoiced, you may never know why they didn’t come back. 𝟮. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗗𝗲𝗰𝗹𝗶𝗻𝗲: A guest who doesn’t complain might not be angry—but they also aren’t recommending your property to friends or family. 𝟯. 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗻𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝗶𝗲𝘀: Issues like slow room service or poor amenities that go unreported stay unaddressed. Unsolved problems can cost more over time, both financially and reputationally. 𝟰. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗟𝗲𝗮𝗸𝗮𝗴𝗲: A seemingly "happy" guest may quietly book elsewhere next time, even if your rates are competitive. 𝟱. 𝗠𝗶𝘀𝘀𝗲𝗱 𝗨𝗽𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Unspoken discomfort (like noisy rooms or bland food) can discourage guests from spending more on upgrades or F&B services. But how do you identify these silent signals? 𝟭. 𝗗𝗲𝗲𝗽-𝗱𝗶𝘃𝗲 𝗦𝘂𝗿𝘃𝗲𝘆𝘀 𝘁𝗵𝗮𝘁 𝗚𝗼 𝗕𝗲𝘆𝗼𝗻𝗱 𝗕𝗮𝘀𝗶𝗰𝘀 - Ask open-ended questions like: “𝙒𝙝𝙖𝙩’𝙨 𝙤𝙣𝙚 𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙘𝙤𝙪𝙡𝙙 𝙝𝙖𝙫𝙚 𝙢𝙖𝙙𝙚 𝙮𝙤𝙪𝙧 𝙨𝙩𝙖𝙮 𝙚𝙫𝙚𝙣 𝙗𝙚𝙩𝙩𝙚𝙧?” 𝟮. 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗗𝗮𝘁𝗮 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 - Patterns like short booking durations or lower in-house spending can signal dissatisfaction. 𝟯. 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗬𝗼𝘂𝗿 𝗙𝗿𝗼𝗻𝘁𝗹𝗶𝗻𝗲 𝗦𝘁𝗮𝗳𝗳 - Train them to observe non-verbal cues and proactively check in: “𝙃𝙤𝙬’𝙨 𝙮𝙤𝙪𝙧 𝙧𝙤𝙤𝙢? 𝙄𝙨 𝙩𝙝𝙚𝙧𝙚 𝙖𝙣𝙮𝙩𝙝𝙞𝙣𝙜 𝙬𝙚 𝙘𝙖𝙣 𝙞𝙢𝙥𝙧𝙤𝙫𝙚?” 𝟰. 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗔𝗻𝗼𝗻𝘆𝗺𝗼𝘂𝘀 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 - QR codes or anonymous forms allow shy guests to express concerns without confrontation. 𝟱. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗢𝗻𝗹𝗶𝗻𝗲 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗣𝗼𝘀𝘁-𝗦𝘁𝗮𝘆 - A lack of reviews could be as telling as negative ones. 𝟲. 𝗦𝗶𝗹𝗲𝗻𝘁 𝗱𝗶𝘀𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺—𝗶𝘁’𝘀 𝗮 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗔 𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗴𝘂𝗲𝘀𝘁 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗯𝗼𝗼𝘀𝘁 𝗽𝗿𝗼𝗳𝗶𝘁𝘀 𝗯𝘆 𝟮𝟱%-𝟵𝟱%. - Catching and resolving hidden pain points early reduces the cost of negative guest experiences and their long-term ripple effects. If you want to unlock your hotel’s full revenue potential, listen closely to what’s not being said. The best time to address silent dissatisfaction is before it leaves your property. Every smile, every stay, and every “thank you” has a story. Make sure you know all of it.

Every company says they listen to customers. But most just hear them. There's a difference. After spending years building feedback loops, here's what I've learned: Feedback isn't about collecting data. It's about creating change. Most companies fail at feedback because: - They send random surveys - They collect scattered feedback - They store insights in silos - They never close the loop The result? Frustrated customers. Missed opportunities. Lost revenue. Here's how to build real feedback loops: 1. Gather feedback intelligently - NPS isn't enough - CSAT tells half the story - One channel never works Instead: - Run targeted post-interaction surveys - Conduct deep-dive customer interviews - Analyze product usage patterns - Monitor support conversations - Build customer advisory boards - Track social mentions 2. Create a single source of truth - Consolidate feedback from everywhere - Tag and categorize insights - Track trends over time - Make it accessible to everyone 3. Turn feedback into action - Prioritize based on impact - Align with business goals - Create clear ownership - Set implementation timelines But here's the most important part: Close the loop. When customers give feedback: - Acknowledge it immediately - Update them on progress - Show them implemented changes - Demonstrate their impact The biggest mistakes I see: Feedback Overload: - Collecting too much data - No clear action plan - Analysis paralysis Biased Collection: - Listening to the loudest voices - Ignoring silent majority - Over-indexing on complaints Slow Response: - Taking months to act - No progress updates - Lost customer trust Remember: Good feedback loops aren't about tools. They're about trust. Every piece of feedback is a customer saying: "I care enough to help you improve." Don't waste that trust. The best companies don't just collect feedback. They turn it into visible change. They show customers their voice matters. They build trust through action. Start small: 1. Pick one feedback channel 2. Create a clear process 3. Act quickly on insights 4. Show results 5. Scale what works Your customers are talking. Are you really listening? More importantly, are you acting? What's your approach to customer feedback? How do you close the loop? ------------------ ▶️ Want to see more content like this and also connect with other CS & SaaS enthusiasts? You should join Tidbits. We do short round-ups a few times a week to help you learn what it takes to be a top-notch customer success professional. Join 1999+ community members! 💥 [link in the comments section]

Tale's from the sales crypt...How a client project came back from the dead! Most professional services firms treat a Phase 1 loss as the end of the road. At best, it becomes an internal post-mortem, at worst it’s quietly buried and rationalised away. But occasionally, if a firm is brave enough, a loss becomes something far more valuable...A rehearsal for their next at-bat. I’ve seen a professional services firm lose a significant Phase 1 of a major transformation pursuit. Not because they lacked capability or their solution was wrong, but because a handful of human, geographic and cultural risks weren’t resolved in time. Instead of moving on, they did something unusual and challenging. They commissioned a genuinely independent Loss Review. They spoke directly to the key decision-makers and asked the uncomfortable questions. And most importantly they resisted the temptation to defend themselves. What they received back in return wasn’t abstract or theoretical. It was specific and actionable. It turned out that trust was low, the clients perception of collaboration felt staged rather than real. Their global capability” sounded good on slides but fell apart in practice and key client stakeholders felt exposed, isolated, or unsupported. Most importantly, it was blatantly clear what had to change before Phase 2. And here’s the part most firms miss. They didn’t just take note of the feedback. They rebuilt their Phase 2 approach from the ground up. Different people were put forward, different voices showed up in the room and different geographies were genuinely represented. Their language changed, their risk posture changed and the balance between technology, operating model and people shifted considerably. When Phase 2 came around, the client could see unmistakably that they had listened and taken action. Not because the firm told them they had, but because their entire bid was different. It's probably no surprise to learn that they they won Phase 2 and all of the subsequent phases also. Not by because they were cheaper or faster than before. But because they systematically removed the very risks and obstacles that caused the client to hesitate the first time. The takeaway is simple, but perhaps surprising. Your clients want you to succeed, they will teach you how to sell to them, if you just ask them the right questions and really listen to their answers. Guessing is not a strategy, marking your own homework rarely leads to the right answers. Slow down, confront the clients reality and earn the right to come back stronger. Everything else is just hope dressed up as confidence.

**Fostering Growth Through Open and Transparent Feedback** 🚀 Today, I want to dive into a topic that's close to my heart: the power of open and transparent feedback in grooming talent. 🌱 In the fast-paced world we navigate, it's crucial to create an environment where feedback isn't just a formality, but a catalyst for growth. 💡 Transparent communication lays the foundation for a culture that nurtures talent, fosters collaboration, and propels individuals to reach their full potential. **1. Honesty breeds excellence:** Let's face it—constructive criticism isn't always easy to deliver or receive. However, it's the cornerstone of improvement. Embracing honesty in our feedback, whether it's positive or points out areas for development, is key to helping our colleagues evolve and excel in their roles. **2. Two-way street of communication:** Feedback isn't a monologue; it's a dialogue. Encouraging open conversations empowers team members to share their perspectives and insights. This two-way street not only promotes a sense of belonging but also ensures that feedback is a collaborative effort aimed at continuous improvement. **3. Specificity is the key:** Vague feedback often leads to confusion. Being specific about what worked well and what could be enhanced provides actionable insights. Whether it's acknowledging a job well done or pinpointing areas that require attention, specificity is the compass that guides individuals toward their professional best. **4. Timely feedback fuels progress:** Timing is everything. Providing feedback in real-time allows individuals to apply insights immediately, preventing the entrenchment of habits that may hinder their growth. Timely feedback is a catalyst for ongoing improvement and ensures that the learning curve remains dynamic. **5. Cultivating a growth mindset:** Open feedback culture is synonymous with cultivating a growth mindset. Encouraging team members to see challenges as opportunities for learning fosters resilience, adaptability, and a hunger for continuous development. In conclusion, a workplace that values open and transparent feedback is a breeding ground for talent development. It's not just about critiquing—it's about nurturing, guiding, and cheering on each other's success. Let's create environments where feedback isn't feared but embraced, where every comment is a stepping stone toward greatness. Together, we can elevate not just our individual careers but the collective success of our teams. #FeedbackCulture #TalentDevelopment #GrowthMindset #Collaboration #ProfessionalDevelopment #learninganddevelopment #feedbackculture #feedbackmatters #talentdevelopment

I once had a team of insecure overachiever analysts. They were introverts, brilliant at their work, and incredibly nice people. Too nice, as it turned out. They were so nice that they wouldn't tell each other what was really going on. Instead, they'd come to me: "So-and-so is doing this thing that's really annoying. Can you do something about it?" I got sick of everyone putting me in the middle instead of taking ownership of their issues with each other. So I did something about it. I brought in trainers from the Center for Creative Leadership to teach everyone the Situation-Behavior-Impact (SBI) model (link in comments). The process was simple but powerful: 1. Describe the situation so everyone's on the same page. 2. Share the specific behavior you observed (no judgments about intent). 3. Explain the impact on you or the other people in the room. We started with positive feedback to create safety. We practiced saying things like, “When you walked into that meeting with a big smile, the impact was that it put everyone at ease." Everyone started spotlighting the good that was happening, and that encouraged more thoughtful interactions. Then, we practiced constructive feedback—harder, but even more important. The impact was almost immediate. Soon, I heard people asking each other, "Hey, can I give you an SBI?" The framework made it safe. More importantly, we came to give and receive feedback for the gift that it is. That ability to give and receive honest, thoughtful feedback is the foundation of every healthy team culture. But it's a skill we rarely train for. I’m curious: What frameworks have you used in your organizations to create a culture of feedback?

Did you know that 65% of employees say they want more feedback, but only 30% receive it regularly? No wonder so many teams feel stuck and unaligned. A few weeks ago, during a coaching conversation with my coachee, she said something that really made me pause: "I’ve never received feedback or even acknowledgment, so I don’t know if I’m doing great or falling short." She wasn’t upset—just confused. And it hit me: This isn’t just her experience. It happens to so many leaders and teams. This conversation reminded me of a deeper issue: feedback in many organizations feels like a formality—something you do during reviews or “feedback season.” But here’s the thing: when feedback becomes a box to check, it reflects the culture. In a culture like that, feedback feels like judgment, not growth. Why Feedback Feels Hard Let’s be honest: feedback is uncomfortable. People avoid it, not because they don’t care, but because: ⇢ They’re not sure how to say it. ⇢ They worry it’ll hurt feelings. ⇢ They assume no news is good news. But feedback doesn’t have to be a big, stressful moment. It can—and should—be part of everyday conversations. When feedback isn’t natural, it leads to: ⇢ Confusion about expectations. ⇢ Missed chances to grow. ⇢ Teams and leaders feeling stuck. But in a culture where feedback flows freely, it feels different. Feedback becomes: ⇢ A way to stay aligned. ⇢ A tool for building trust. ⇢ A shared responsibility to grow together. That’s the kind of culture where people thrive. If you’re a leader, here’s how you can shift the mindset: ⇢ Make It a Conversation, Not an Event Don’t save feedback for reviews. A quick “You did great on X” or “Let’s tweak Y” is enough to keep things moving. ⇢ Ask for Feedback First Start with your team: “What’s one thing I can do better?” It shows you’re open and creates a safe space for them to do the same. ⇢ Set Expectations Early When everyone knows what success looks like, feedback feels clear—not like guesswork. ⇢ Build Trust People need to feel safe to give and receive feedback. Without trust, it just doesn’t work. Last year, when I was at a crossroads in my career, I had a conversation with Nathan SV that changed the way I look at things. He helped me realize that career growth isn’t just about me—it’s about the impact I can have on the organization I work for. That’s the power of honest, meaningful feedback. Thank you, Thalaiva! Over to You ⇢ When was the last time you gave someone honest feedback? ⇢ When was the last time you asked for it? Feedback isn’t about pointing out what’s wrong. It’s about aligning for what’s next. Let’s make feedback a natural part of work—not something we fear, but something we embrace. #Leadership #FeedbackCulture #GrowthMindset #OrganizationalCulture #CareerGrowth #WorkplaceCulture