Public Event Announcements

how much does it cost to get your logo on centre court at roland garros (the french open) in 2025? spoiler: it's not cheap. here's what some of the big players are shelling out in 2025: 🏦 bnp paribas: $7+ million annually (they've been the main partner since 1973 - talk about brand loyalty) ✈️ emirates airline: $7+ million annually for top-tier placement 🚗 renault: $30 million over 5 years ($6 million/year) - focused on their electric vehicle push 👕 lacoste: undisclosed but significant enough to secure referee outfits, ball kid uniforms, and 100sqm of retail space until 2030 the average sponsorship deal? $4.8 million. but if you want prime real estate like centre court logos or branded backdrops, you're looking at serious money. here's the thing though - you're not just buying french eyeballs. roland garros reaches virtually every corner of the world: eurosport across europe, espn in latin america, bein sports across asia/africa/middle east, nbc in the us. here in australia, nine network delivers free-to-air coverage plus full streaming on stan sport. the men's final alone pulled 7+ million viewers in france, plus millions more internationally. that's three solid weeks of global distribution for your brand. what can marketers learn from this? 1/ 𝗹𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝗳𝗹𝗮𝘀𝗵: bnp paribas didn't become synonymous with roland garros overnight - they've been building that association for 52 years 2/ 𝗮𝗹𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝘃𝗮𝗹𝘂𝗲𝘀: renault's electric vehicle focus perfectly matches the tournament's sustainability initiatives 3/ 𝘁𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝗹𝗼𝗴𝗼𝘀: lacoste doesn't just slap their crocodile everywhere - they create experiences (dressing ball kids, designing eco-friendly collections, retail presence) sure, most of us don't have $7 million lying around for sports sponsorship. but the principles remain: find your audience, commit for the long haul, align with your values, and think beyond just visibility.

Interviewer: Design a notification service My answer: Challenge accepted, let’s go! 1. what even is a notification system? it’s a system that delivers alerts to users through: ‣ in-app (that bell icon) ‣ push notifications (on mobile or web) ‣ email (for things that can wait) the goal? to tell the right person, the right thing, at the right time — without breaking under millions of users. 2. what happens when an event occurs? a user does something — say, UserA likes your post. question: how does the system know to tell you? → the app calls an API like /notify and sends: { "event_type": "like", "actor": "UserA", "receiver": "UserB", "object": "Post123" } this is the trigger. the system now knows something happened and who cares about it. 3. how do we make sure it doesn’t break under load? millions of events can happen at once. if we handle them immediately, we crash. so we ask: can we queue them instead? → yes. we push every event into a queue (Kafka or RabbitMQ). this lets the app move on fast, while workers handle the heavy lifting later. 4. who processes the queue? a worker picks up each event and starts thinking: ‣ what happened? ‣ who should get this? ‣ how do they want to get it? it checks the user’s preferences (in Redis or DB): “does UserB want push alerts or just in-app?” then it builds a nice message like: UserA liked your post “How to scale systems.” 5. how does it reach the user? now comes the fan-out step. the worker sends this message through the right channels: ‣ In-App → save it in DB (so it shows under the bell icon) ‣ Push → send via FCM/APNs ‣ Email → queue in SES/SendGrid question: what if something fails? 6. what if sending fails? every channel has its own service with retry logic. if a push fails, it tries again (3–5 times, with a delay). we also log everything: sent, failed, or skipped. and if a message just keeps failing? we move it to a Dead Letter Queue (DLQ) to analyze later. 7. how does the user see it? the app just calls: /notifications?user=UserB and fetches from the database. → you see “UserA liked your post” with a “read/unread” flag. simple, fast, familiar. 8. how do we scale this? big systems need smart tricks: ‣ Kafka/RabbitMQ → to handle massive event traffic ‣ Redis cache → for fast preference lookups ‣ Hashing → to avoid duplicate notifications ‣ Batching → to group low-priority ones (“Your 10 posts got likes today”) 9. how do we make it reliable? idempotent writes → no double sends exponential backoff → retry smartly DLQ → never lose failed messages metrics → track success/failure alerts → if queue grows too long this ensures it delivers billions of messages quietly, on time, and with care. 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗻 𝗝𝗮𝘃𝗮 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀? I’ve got you covered 𝐂𝐡𝐞𝐜𝐤 𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗝𝗮𝘃𝗮 𝗕𝗮𝗰𝗸𝗲𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗣𝗿𝗲𝗽 𝗞𝗶𝘁: https://lnkd.in/dfhsJKMj 40% OFF for a limited time: use code 𝗝𝗔𝗩𝗔𝟭𝟳 #Java #Backend #JavaDeveloper

Stop Sponsoring Events Just for glossy photos — Start Demanding Real Data Too many brands are throwing money at events without a clue about the ROI. They’re happy with a slick reel, a few polished photos, and a flashy logo plastered across the venue. But the real question isn’t how good it looks—it’s whether it’s actually working.  Shiny Content Isn’t ROI   Here’s what brands should be asking for: hard data. Who exactly is attending these events? Where are they from, what age group are they in, and—here’s the kicker—how many of them are even familiar with the brand? If brands only care about surface-level content, they’re missing the whole point. Data-driven sponsorship means diving into the demographics, geographics, and psychographics of event attendees, which tells you if you’re actually reaching your target audience or just the most conveniently available crowd. Brand Awareness and Perception  Knowing how people feel about your brand matters more than a photo op. Events should be providing detailed analytics on brand awareness and brand perception—both before and after. If you’re a CPG brand, it goes further: are people even trying your product? Do they like it? Do they care? We’re talking about behavior metrics. Events shouldn’t just be content factories; they should be a platform for tracking real engagement and gauging whether your product is making a memorable impact. The Problem with Just Showing Up Here’s where many brands fall short: they’re okay with just “being there.” They put their name on a festival banner without any plan to dig into the details of what that exposure means. A big logo on a stage is nice, but if it’s not moving the needle, it’s nothing more than an expensive placeholder. If you’re not taking the time to measure how attendees actually interact with your brand, you might as well be invisible. Demand Data or Don’t Bother   To fix this, marketing leaders need to make data a non-negotiable part of any sponsorship deal. Before signing on, get specific about the analytics you expect. Whether it’s demographic insights, behavior tracking, or post-event follow-ups, know exactly what you’re getting and make sure it aligns with your goals. It’s time to prioritize substance over appearance and demand data that tells you whether your sponsorship dollars are really working. What to do about this nonsense? In today’s world, event sponsorship without data is just noise and wasted cash. It’s time to demand more than glossy photos. Get the insights, understand your impact, and make sure your brand is getting more than just a fleeting spot on someone’s Instagram feed. When done right, event sponsorship can be transformative—but only if it’s backed by data that actually means something.

If you read one post to understand digital signage, make it this. Location, timing and context are the holy trinity of digital signage. Nailing each one will transform your screens from expensive wallpaper into mission-critical touchpoints. Here’s how: 1/ Location matters Content isn’t one-size-fits-all. A break-room screen and a production-floor display have totally different jobs: > Break rooms are information lounges. People linger, so you can dive deeper: explain new benefit packages, showcase customer success stories or run quick how-to tutorials. > High-traffic zones (corridors, clock-in stations) demand bold, single-message alerts: shift-start reminders, critical safety headlines, or “Did you know?” micro-tips. Top Tip: Map your screens on site, note footfall and adjust content flows accordingly. The right message in the right place improves engagement and retention. 2/ Timing is everything A message’s impact hinges on when it appears: > Start of shift = Safety bulletins, daily kick-off priorities, motivational quotes. Mindset: “Let’s get to work, safely.” > Mid-shift = Live production metrics, break reminders, wellbeing check-ins. Mindset: “How am I tracking?” > End of day = Benefits highlights, upcoming events, team-recognition roll-call. Mindset: “What can I share with my family tonight?” Top Tip: Timing doesn’t just mean for 9-5 workers, consider night shifts or custodial teams that you still need to communicate with. 3/ Context defines retention The context in which a message is seen changes not only how it is consumed but how it is understood: > Dwell time dictates content complexity, sub-5 seconds (walkways, gates) needs simple icons, punchy stats, traffic-light colours, whilst 30+ seconds (canteens, lobby displays) can have rich dashboards, embedded videos, and multipart announcements. > Messages are better retained when seen in a relevant context. Providing a health and safety message in the canteen won’t be as well adhered to as one next to the real danger on the factory floor. Bringing it all together, before you push your next slide deck, pause and ask: > Where will this live? > When will people need it most? > What’s the context it will be seen in? Answer those three, and you’ll have digital signage that is more impactful, memorable, and effective. #DigitalSignage #InternalComms #EmployeeEngagement #WorkplaceCulture #ScreenCloud

*** Day 2 - Capital Markets Domain Knowledge for BAs - Corporate Action processing*** 👉 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝐜𝐚𝐩𝐭𝐮𝐫𝐞. - The first step is to gather information on corporate action events. Data vendors such as Bloomberg, Six Group, and IDC would aggregate all the corporate action announcements across different markets and provide this information to asset managers, investment banks, custodians, and other service providers. This step of capturing and aggregating the corporate action announcements is called Announcement Capture Once the announcement has been captured from the data vendors, data scrubbing is performed on the event information captured. A record for the corporate action event is typically created for the securities of Interest where the asset owner, custodian or client holds security. The service provider would validate the data against a secondary source to ensure the correctness and completeness of the Event data and once validated a golden record is created on the corporate action system. 👉 𝗘𝗻𝘁𝗶𝘁𝗹𝗲𝗺𝗲𝗻𝘁 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 -  For voluntary corporate action events and mandatory corporate action with options, the service provider would calculate the entitlement of each investor based on their holding and then send out a notification to the investors informing about the corporate action. A notification communication typically would have details about the corporate action event, the entitlement of the investor as of the notification date, the options for the investors, and the key dates in terms of the action to be taken by the investor. In case of mandatory corporate action, the custodian may decide not to send an Event Notification. 👉 𝐄𝐥𝐞𝐜𝐭𝐢𝐨𝐧 Once the notification has been received, the investor would look into the corporate action event options and then decide if they want to participate. If they decide to participate then Investors elect options (typically through the portal set up by the service provider). Once the election has been made by the investor, the service provider or the custodian would validate the elections. 👉 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 If the elections is complete and accounts have appropriate balances, then the custodian will submit the instructions to the issuer or the registrar through the depository. Although most service providers use electronic mediums for corporate action event processing, some corporate action service providers in some countries still use paper-based processes increasing the risk. After the instructions have been sent out, the service provider will perform a reconciliation exercise to ensure all elections have been processed correctly. 👉 𝗕𝗲𝗻𝗲𝗳𝗶𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 - Once the issuer distributes the CA event benefits on the payment date, the custodian would collect the benefits (dividend/bonus shares, etc) on behalf of the investor and credit the proceeds to the investor accounts.

𝐓𝐢𝐦𝐞-𝐛𝐚𝐫𝐫𝐢𝐧𝐠 𝐏𝐫𝐨𝐯𝐢𝐬𝐢𝐨𝐧𝐬. 𝑶𝒃𝒓𝒂𝒔𝒄𝒐𝒏 𝑯𝒖𝒂𝒓𝒕𝒆 𝑳𝒂𝒊𝒏 𝑺𝑨 𝒗 𝑯𝒆𝒓 𝑴𝒂𝒋𝒆𝒔𝒕𝒚’𝒔 𝑨𝒕𝒕𝒐𝒓𝒏𝒆𝒚 𝑮𝒆𝒏𝒆𝒓𝒂𝒍 𝒇𝒐𝒓 𝑮𝒊𝒃𝒓𝒂𝒍𝒕𝒂𝒓 [2014] The Judge found that the phrase ‘ 𝐞𝐯𝐞𝐧𝐭 𝐨𝐫 𝐜𝐢𝐫𝐜𝐮𝐦𝐬𝐭𝐚𝐧𝐜𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐫𝐢𝐬𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐜𝐥𝐚𝐢𝐦’ in Sub-Clause 20.1 FIDIC Yellow Book 1999 𝐬𝐡𝐨𝐮𝐥𝐝 𝐧𝐨𝐭 𝐛𝐞 𝐫𝐞𝐚𝐝 𝐬𝐭𝐫𝐢𝐜𝐭𝐥𝐲 𝐚𝐠𝐚𝐢𝐧𝐬𝐭 𝐭𝐡𝐞 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐨𝐫, 𝐛𝐮𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐛𝐞 ‘𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐞𝐝 𝐫𝐞𝐚𝐬𝐨𝐧𝐚𝐛𝐥𝐲 𝐛𝐫𝐨𝐚𝐝𝐥𝐲’ given its serious effect on what could otherwise be a good claim. Where the Contractor is claiming extension of time, Sub-Clause 20.1 must to be read together with Sub-Clause 8.4 which provided that an extension of time was available to the extent that completion ‘ 𝐢𝐬 𝐨𝐫 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐝𝐞𝐥𝐚𝐲𝐞𝐝’. The 28-day notice period can run from either (1) when it is clear there will be delay (𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐝𝐞𝐥𝐚𝐲) or (2) when the delay has started to be incurred (𝐫𝐞𝐭𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐝𝐞𝐥𝐚𝐲). Example. Where a Variation is instructed in June, but it did not become obvious until October that the Variation would cause a delay in completion.The actual delay began in November. The Contractor does not need to give notice until November, although it was free to do so from October onwards. However, Parties are advised to give notices as soon as possible after they became aware, or should have become aware, for example, that an event will delay the completion of the works, i.e., in October in the above example. - - -

I once sat before an interview panel made up of many professionals except Communications yet they were recruiting a Communications Specialist. Considering how diverse Communications is as a field, I found it to be very strange. As the interview progressed, they asked me how I would run a campaign. I explained the process. They asked again, “But how would you do it?” I went deeper. They asked again. That was the moment I realized we were not speaking the same professional language. Communication does not operate in a vacuum. It is not an isolated activity that exists outside institutional strategy. It is an enabling function. It translates organisational mandate into meaning. It supports programme objectives. It protects reputation. It strengthens stakeholder trust. It does not manufacture purpose; it amplifies it. When someone says, “Run a campaign,” my first response is not tactics. It is diagnosis. What kind of campaign? An awareness campaign? An advocacy campaign? A behaviour change intervention? A reputation management exercise? Why a campaign? What institutional objective does it serve? Which stakeholder segment are we prioritising? What problem are we solving? What behaviour are we seeking to influence? What perception are we trying to shift? Only after that do we talk about channels, messaging frameworks, media mix, budget allocation, KPIs, baseline data and evaluation methodology. Measurement also depends on intent. Awareness is measured differently from behavioural change. Advocacy is assessed differently from brand visibility. Impressions are not the same as impact. Activity is not the same as outcome. Communication strategy must align with organisational strategy. It may have its own tactical roadmap, but it derives legitimacy from institutional goals. As the saying goes, “If you do not know where you are going, any road will take you there.” If you are hiring a communications professional, include communication expertise in the room to ensure strategic clarity. Campaigns are not events. They are structured interventions designed to move something measurable. Before running one, first agree on why.

Imagine paying $50K for your logo on a lanyard and realizing not one person can tell you if it drove a single lead. That’s the sponsorship problem we need to fix. Event sponsorships have always had a special place in my heart. → They offset expenses so the event can be affordable (or free) to attendees → They create and drive a marketplace for buyers to find solutions → They allow for additional moments of connection and activation → They let companies align with the values and reach of the organization hosting the event But now they are at a crossroads. Budgets are flat, costs are rising, and exhibitors are asking tougher questions about ROI. In fact 70% say they are cutting back on sponsorship spend next year. Attendees don’t care about logos on banners; they care about experiences that make their journey better. The old model of selling inventory (logo on a lanyard, coffee cart, banner) is no longer impactful for sponsors. The future belongs to sponsorships that deliver outcomes: → Measurable ROI for sponsors → Predictable revenue for organizers → Meaningful experiences for attendees I love a good research study, and according to new research from Joe Federbush at EVOLIO Marketing, there are three shifts you can make to get there: 1. Too many sponsorships are one-off transactions. Shift: Move to multi-year partnerships. How to do it: → Offer multi-year deals with first-right-of-refusal for stability → Take a consultative approach: ask sponsors what success looks like & co-create packages → Deliver continuous value with quarterly activations like content, campaigns, curated dinners 2. Logos alone don’t influence behavior. 44% of attendees say logos on signs do not affect their choices. Shift: Sponsorships must live both on and beyond the floor. How to do it: → Pair live activations with digital amplification (lounges, highlight reels, sessions, podcasts) → Offer year-round engagement through webinars or co-branded guides → Integrate touchpoints across the journey: pre-event emails, in-event activations, post-event retargeting → Sell campaigns, not placements. Let sponsors “own” a track across multiple events 3. 78% of sponsors say ROI is their top challenge. Shift: Transparency and measurement must be the standard. How to do it: → Share attendee data for smarter targeting → Provide measurable outcomes via dashboards (leads, session traffic, meetings) → Create attendee impact with connection hubs, lounges, or matchmaking → Build trust with outcome-driven design: swap “visibility” for “X leads + Y meetings” Sponsorship MUST evolve beyond selling space for logos if we want to keep selling them. Organizers need to focus on strategic partnerships where everyone wins: → Organizers see stability → Sponsors see pipeline → Attendees see value This is the Sponsorship Evolution. See the full report and get more sponsorship insights inside Club Ichi. #weareichi #sponsorshipevolution Nicole Osibodu, XOXO Sophie Ahmed Nancy Flora

Planning your PR and media relations for 2025? It can be overwhelming to know where to start. With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time?   In my latest blog post, I offer some advice about how to approach putting together a plan for PR in 2025 that meets the moment. It includes: ✅ Taking stock of what worked this year - and what didn't. ✅ Planning out a calendar based on what you know is coming up (product announcements, trade shows, acquisitions, partnerships), so you can fill in the gaps with contributed articles, thought leadership pieces, customer case studies, research and so on. ✅ Focusing on executing a 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵 PR effort, versus approaching it with a campaign mentality. ✅ Building trust by thinking before you act or speak. It’s much easier to ward off any potential damage a careless action or comment might do to your brand than to try to repair it after the fact. ✅ Reviewing your media list to ensure it includes trade media and industry association newsletters (especially important for B2B clients in manufacturing and other sectors). Think beyond the 𝘞𝘢𝘭𝘭 𝘚𝘵𝘳𝘦𝘦𝘵 𝘑𝘰𝘶𝘳𝘯𝘢𝘭. ✅ Investing in visuals - they're increasingly important in helping your brand stand out. ✅ Preparing for AI-based search. You want your brand to show up 𝘦𝘷𝘦𝘳𝘺𝘸𝘩𝘦𝘳𝘦. “If you care about AI understanding your business and recommending you, then your biggest investment should be in public relations,” says Christopher Penn. ✅ Leveraging your CEO and other C-Suite thought leaders. When the CEO supports your PR efforts, that can make a significant difference in the success of your efforts. ✅ Tearing down those silos. PR, content and social media teams should be working 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 to leverage each other's efforts. Ensure they're talking to each other to squeeze more juice from each initiative. Read the entire blog post for more (link below). #PublicRelations #B2Bmarketing #2025planning

Live browser updates without polling or WebSockets?! Modern applications need live data. Dashboards, monitoring panels, IoT feeds, price tickers. Users expect updates instantly, not every 5 seconds. ✅ Server Sent Events (SSE) solve this cleanly when data flows only from server to client. With ASP .NET Core 10, SSE now has first class support, making real time streaming simple, reliable, and production ready. ✔️ SSE keeps a single HTTP connection open and continuously pushes updates using the text/event-stream format. Browsers consume it natively via EventSource. If the connection drops, the browser reconnects automatically and sends Last-Event-ID. Your API can read it from HttpRequest.Headers and resume the stream without losing events. No manual retry logic. No state juggling on the client. ASP .NET Core 10 introduces below built in primitives: • IAsyncEnumerable<T> for streaming data • SseItem<T> for strongly typed events with IDs and event names • TypedResults.ServerSentEvents for minimal API endpoints • System.Net.ServerSentEvents namespace for native SSE support • EnumeratorCancellation for correct stream cancellation handling This lets you build long lived streaming endpoints with minimal configuration and clear intent. Typical backend flow includes: 1. A singleton service generates events continuously. 2. Each event has an ID, payload, and timestamp. 3. The SSE endpoint maps events into SseItem<T> and streams them to the client. 4. On reconnect, the server resumes from the last event ID automatically. And frontend flow includes: 1. The browser subscribes using EventSource. 2. Events arrive instantly. 3. Reconnections happen automatically. 4. Last-Event-ID is handled for you. No extra libraries. No complex client state. SSE is ideal for: • Dashboards and monitoring • Log and event streaming • Notifications • Stock and price updates • IoT telemetry It works over standard HTTP, scales well, and is easy to secure. ⚠️ Use SSE when communication is one way from server to client. Use SignalR when you need bi directional messaging. SSE is lighter, simpler, and often the better default. P.S. ASP .NET Core 10 makes real time streaming simple, and Server Sent Events are the easiest way to deliver live updates without polling or WebSocket complexity. ♻️ Share this with your network to spread knowledge. ➕ Follow [ Elliot One ] for daily modern engineering insights.