Social Media Promotion For Events

I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event: ✨ More visibility 🤝 More connections 📈 More business outcomes Yet LinkedIn is often underused in the event space. A one-and-done post. A quick thank you. A flurry of activity... then silence. But here’s the thing: the event isn’t the beginning and it shouldn’t be the end. To get the most value, LinkedIn should be part of your strategy before, during and after the event. Here’s how to make the most of it: 🌠 1. Be LinkedIn Event Ready Your profile and company page shape your first impression often before anyone meets you. They should tell a clear, credible story that aligns with your event involvement. Organiser Tip: Create a LinkedIn Brand Kit for your speakers, exhibitors, and team – banners, hashtags, talking points, and example posts. Exhibitor Tip: Use an event-themed banner to show your stand details or branding. 🌠 2. Build Relationships Before the Event The most valuable connections rarely start cold on event day. The lead-up to the event is prime time to increase visibility, build familiarity, and position yourself as someone worth connecting with or visiting at the stand. Organiser Tip: Spotlight speakers, exhibitors, and sessions early and use tags to amplify. Exhibitor Tip: Shortlist people you want to meet - clients, prospects, collaborators, media and start connecting early. 🌠 3. Maximise the Event Experience Use LinkedIn to take people behind the scenes, amplify moments as they happen, and make your presence visible to those who couldn’t attend. Organiser Tip: Have someone live post from the floor, tagging participants and sharing session soundbites. Exhibitor Tip: Make it easy for people to connect with you it creates immediate pathways to keep the conversation going. 🌠 4. Keep the Momentum Going This is the stage where most people go quiet, but this is when the real relationship-building begins. Use LinkedIn to keep the conversation going. Share your takeaways. Follow up with new connections. Repurpose content into future posts. Organiser Tip: Share a highlight post and set the stage for what’s next even a “Save the Date” works. Exhibitor Tip: Send a personalised follow-up message referencing your chat. 🌟 Key Takeaways LinkedIn is one of the most powerful tools you have to extend your event beyond the room. It allows you to build relationships before the first handshake, stay visible throughout the event and strengthen credibility and connection long after the banners are packed away. And if you'd like support to develop your own LinkedIn event strategy that's more than one and done, I’d love to help. Because showing up is just the beginning. #linkedin #events #eventmarketing

>>>𝟲 𝗽𝗿𝗼𝘃𝗲𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝘁𝗼 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘃𝗲𝗻𝘁𝘀 🚀 Founders and business developers who truly dominate industry events come in prepared. Here’s how you can do it too: #1 𝗦𝘁𝗮𝗿𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝟲-𝟵 𝗺𝗼𝗻𝘁𝗵𝘀 𝗶𝗻 𝗮𝗱𝘃𝗮𝗻𝗰𝗲 Don’t just show up and expect miracles. Serendipity helps, but nothing beats being prepared. Build relationships and buzz before the event. #2 𝗪𝗮𝗿𝗺𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝘀 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗮𝘀𝗸—𝗶𝘁’𝘀 𝗮 𝘁𝗲𝗮𝗺 𝗲𝗳𝗳𝗼𝗿𝘁 Your team needs to actively warm leads before the event. Prepped leads and email outreach consistently outperform cold campaigns. Get your team involved! #3 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 “𝗺𝗼𝘃𝗶𝗲 𝘁𝗿𝗮𝗶𝗹𝗲𝗿.” Your personal LinkedIn profile is your first sales page. Optimize the top section for ideal clients and digital referrals. Make it compelling! #4 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 𝗮𝘀 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗿𝘁𝗲𝗿 Connect with your Ideal Customer Profile (ICP) before the event. Build relationships before you need anything—take advantage of LinkedIn’s networking power. #5 𝗠𝗮𝘀𝘁𝗲𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗼𝘀𝘁𝘀 𝗮𝗻𝗱 𝗳𝗼𝗿𝗺𝗮𝘁𝘁𝗶𝗻𝗴 Don’t rely on your company page alone. Learn to post from your personal profile. Only 2% of company page followers see posts in their feeds. Your personal brand matters more! #6 𝗕𝘂𝗶𝗹𝗱 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 Don’t just publish one post and disappear. Share your journey—insights and people you met. Tag attendees and recap key moments for those who missed out. Engage consistently. 🔥 What’s your go-to strategy for rocking industry events? Drop your thoughts below ⬇️

Plot twist: The best ROI from your conference booth isn't from who stops by. It's from who sees it on LinkedIn later. Most brands spend $50K on a booth that 200 people visit. But they forget about the 50,000 who stayed home. That's where I come in. At Transform, I discovered something powerful - a forgotten corner booth could become the talk of LinkedIn. Not with fancy tech. Not with huge giveaways. Just strategic content creation that made people stop scrolling. Instead of hoping people would find them, we brought the booth to their LinkedIn feeds. The shift was instant - from passive presence to active conversations. That's when I knew we'd cracked the code. Since then, I've replicated this at Unleash and SHRM. Each time, the results get better because I've learned what works: ✅ Pre-event content to build buzz ✅ Live coverage that captures FOMO ✅ Post-event series that extends the conversation ✅ Repurposed clips they use for MONTHS Here's what brands don't realize: Your booth visitors aren't your only audience. Those 50,000 HR leaders watching from their desks? They're your audience too. But they're not going to engage with your corporate account's "Stop by booth 401!" post. They WILL engage with authentic content from someone they trust. Someone who's already in their feed. Someone who knows how to tell stories that stick. The math is simple: • Booth alone = 200 conversations • Booth + strategic content partner = 200,000 conversations Your next conference is coming up. You've already paid for the booth. Question is: Will those 3 days turn into 3 months of pipeline? If you want to reach the people who'll never set foot in that convention center, let's talk. I have 2 spots left for Q4 events. 👀 The ROI isn't just immediate - it's content that keeps working long after the booth is packed away. 💖

If I were spending money to exhibit, sponsor, or speak at a major trade show, event or conference, here’s what I'd add into the PR mix right now ⤵️ This is the plan I would push out 60 days before the event to earn generative search real estate and share of voice: 1. Publish a long-form anchor article built for SEO + generative search. This becomes your machine-readable event hub. Use a headline like: [Event Name] [Year] Guide: Key Trends, Industry Insights, and What to Expect From [Company Name] [Event Name] [Year] Trends: The Shifts Shaping the Future of [Industry] What [Event Name] Reveals About the Future of [Industry]: Insights From [Company Name] Include a structured FAQ, schema, executive quotes, alt-tagged images, and a “How to Meet Us” section. This page becomes the retrieval anchor LLMs cite when people ask questions about the event or your industry. **** 2. Issue a GenAI Wire press release (not a traditional release). This is where visibility is won. - Link the release back to your event article, not your homepage. - Add an FAQ about the event itself (not your brand). - Add past awards, traction, and a simple structure. This is how you show up when someone asks ChatGPT or Perplexity: “What’s happening at [Event] this year?” “Who is exhibiting?” “What are the top trends in [industry]?” **** 3. Pitch a pre-event thought leadership piece Examples: -A “What to Watch at [Event]” article -A CEO Q&A -A trend forecast -A category POV tied to the event themes Once again, link back to your owned article. Models scrape this and use it to validate your authority. **** 4. Turn social content into an indexing engine and have your CEO post -Carousels with structured insights -FAQs -Trend snapshots -Event commentary This reinforces your topic signals across LLMs. -SEO -Generative search -Category authority -Executive positioning -Long-term retrievability If you follow this plan, you'll likely be ahead of other participants and competitors. #events #CES #tradeshow #conference #media #generativesearch

How Senior Partners Use Event Organisers to Build Global Authority (while everyone else collects lanyards) Most professionals attend conferences to learn and connect. Senior partners attend to shape the conversation. Because visibility at this level isn’t luck, it’s architecture. Every coffee, quote and tag is a building block in their quiet authority and contact-building empire. 👇 Pick one or two of these moves. Then watch how “networking” turns into inbound deals. 1️⃣ Become Part of the Narrative Three weeks before the event, contact the organiser or LinkedIn page editor: “Happy to share a short insight on [theme] for your pre-conference content.” ↳ They get free content. You get free PR. ↳ You’re in the story before the conference even starts. ↳ Mirror that quote on your feed, tag organisers, sponsors and keynote speakers. You’ll arrive already on the radar of half the room. 2️⃣ Lead the Conversation on LinkedIn During the event, post daily Board-Level Briefings: “3 Signals from Day 1 of [Conference] That Matter to [type of clients].” ↳ No selfies. No merch. ↳ That’s what earns respect and engagement from peers, journalists and potential partners. Just sharp commentary that makes people wonder if you secretly run the place. 3️⃣ Trade Perspective for Publicity After the event, message a media partner or trade editor: “Would a short reflection on the strategic shifts from [Conference] be useful for your coverage?” ↳ AI can polish it overnight. ↳ You gain PR coverage, backlinks, and thought-leadership content that keeps you visible long after the closing ceremony. By morning, you’re the expert being quoted, not the one retweeting quotes. 4️⃣ Play the Long Game Post your recap, tag organisers and sponsors once. Then follow up privately: “If you’re planning next year’s agenda, I’d be delighted to contribute on [topic].” ↳ That’s how you move from attendee → adviser → panellist. ↳ Visibility becomes influence. Influence becomes authority. Authority becomes opportunity. No pitch deck. No begging. Just evidence you belong there. 💼 The Results Done well, this approach compounds fast: ✅ 10–15 meaningful alliances (not polite handshakes) ✅ 3–5 warm leads with actual budgets ✅ 1–2 media or podcast invitations ✅ A curated contact list worth more than the business cards gathering dust in your drawer ✅ A visible LinkedIn footprint that says “authority” long after the lanyard’s in the bin Because senior partners don’t attend conferences. They run them by accident. 💬 Save this post as your Conference Authority Checklist and next time you step into a ballroom full of name badges, you’ll already be three moves ahead.

Something that drives me insane in SaaS marketing: How many companies fumble a massive opportunity to generate hype and distribution for product or feature launches. This stops now. Here’s a 5-point checklist of everything you need to have dialed to get the most out of your launches on social: (1) Pre-launch content You should be hyping up the launch for ~1-2 weeks prior. The bigger the launch (i.e. an entire new product versus a feature update) the longer the pre-launch content should be in rotation. Tease the new launch. Create educational content around it. Find ways to engage your ICP. (2) Launch content This is the core. Have some sort of launch post(s) go out on the day of. This should come from both the founder and the company accounts. As we’ve seen with Airbnb’s Brian Chesky and OpenAI’s Sam Altman—founder-led content during launches is the way to go. But, you should also have something go out from your company account. Both matter. (3) Post-launch content This is where most companies fumble. The launch content should not end after the ‘launch post’ hits the timeline. Extend the hype for 1-2wks beyond launch date. Highlight use cases. Showcase customer stories. Make sure the people who may have missed the original post can’t possibly miss the launch. (4) Launch-adjacent content ‘Launch content’ isn’t just feature highlight GIFs and hard CTAs. Create content that is around a topic related to the product, but not always hard selling the product. For example: if you're an email marketing SaaS getting into SMS marketing, you’ll want to post more stuff around SMS (that isn’t only the product launch announcement). (5) Influencer amplification A) Have influencers & investors engage with the key launch posts when they go live B) Have your team engage with the key launch posts when they go live You want to give the launch content the absolute best chance at high performance that you can. Getting the post initial momentum using your connections tends to help with that. Oh. One more thing. Shoot to have a timeline that allows you to prep this stuff. It’s not always going to be feasible, I get it. But if you can give your content team a 1-2 week heads up versus a 1-2 hour heads up … I think you’ll be pleasantly surprised by the outcome. PS: If this was helpful, hit repost so more B2B marketers can see this.

Your "I'm attending XYZ conference, can't wait to see you there!" post is boring and nobody cares... Except for maybe your colleagues. But they aren't your target audience, are they? Here's how you can make those pre-conference posts much more likely to help you start conversations at the event. 1. Review the agenda/speaker tracks. 2. Identify the topic that's getting to most traction and generating the most chatter. 3. Create a post with your and/or your #consultingfirm 's POV on the topic. 4. Tag the speaker that's hosting the session - they likely have a relevant audience you can tap into - and say you are looking forward to their talk 5. End the post with "if anyone wants to chat about [topic] at the [conference hashtag] I'd love to connect" 6. Pay attention to who engages with the post, connect with and reach out to relevant (in ICP) people. 7. OPTIONAL: if you have a piece of content, that's relevant to the topic, send it along to those who engage. Every piece of content you put out (LinkedIn posts included) should be able to bring some value to your audience, and simply saying that you'll be attending an event doesn't do that. #professionalservices #technicalconsulting #conferences

How I raised engagement by 50% at my client’s marketing/corporate events. By the way, this all happened BEFORE THE EVENT 1. Enhanced Communication Channels We streamlined communication by promptly addressing inquiries on social media, sending regular email updates, and offering clear instructions for registrations. 2. Leveraged Social Media Platforms By creating dedicated event pages and sharing engaging content, including behind-the-scenes glimpses and high-quality videos, we sparked conversations and heightened interest among potential attendees. 3. Implemented Countdown Campaigns We built anticipation through countdown campaigns, emphasizing unique event features and exclusive experiences, which motivated prompt registrations. 4. Personalized Invitations Sending personalized video invitations made attendees feel uniquely valued, fostering a sense of connection and commitment to the event. 5. Pre-Event Surveys and Polls We gathered insights into attendee preferences through pre-event surveys, allowing us to tailor content and activities to their interests, enhancing relevance and engagement. By integrating these strategies, we not only increased engagement but also created a more personalized and memorable experience for attendees. Your engagement plan starts BEFORE the event. Set the standard from the start! #EventPlanning #CorporateEvents #EventStrategy #marketingevents #eventmarketing #eventproduction #houstontx #houstontexas #houstonbusiness #executiveassistants