Most OTA founders focus on inventory, pricing, and user acquisition. But the real challenge starts after the booking. Today, travel platforms are increasingly dependent on a deeper ecosystem of fintech, payment infrastructure, and distribution networks. This ecosystem can be understood across four critical layers: Payments and Infrastructure Razorpay, PayU Finance, BillDesk, Cashfree Payments, JUSPAY, Easebuzz, Instamojo, Zaakpay, airpay payment services, CCAvenue This layer directly impacts checkout success, refunds, and transaction reliability. Banking and API Infrastructure Setu Jee, Decentro, M2P Fintech, Open Financial, Karza Technologies, Digio, Perfios, Hyperface, Zwitch, iServeU This is where KYC, payouts, and financial workflows are managed at scale. DMT and Distribution Networks PayNearby, Spice Money, Rapipay Fintech Private Limited, eko India, Fino Payments Bank Ltd Payments Bank, Oxigen Services, Suvidhaa Infoserve, ReliPay india, Aasaanpay Solutions India Private Limited, Ezeepay These networks enable last-mile reach and agent-driven bookings across non-metro markets. Travel and Fintech Integrated Platforms Payworld, DealnPay, Trustpays, Soulpay, EbixCash Global Services, Riya - The Travel Expert , Pine Labs, Zaggle, Qwikcilver Solutions Pvt Ltd, TBO.COM This layer reflects the convergence of travel services with financial infrastructure. For OTA founders, the key insight is clear: Growth is not limited by demand. It is limited by system capability. In practice, most breakdowns at scale happen in: ✔ Payment failures and reconciliation ✔ Refund and reissue delays ✔ Supplier and API dependency ✔ Settlement and cash flow management From my experience working in travel technology systems, platforms that invest early in backend strength tend to scale more sustainably than those focused only on frontend growth. Discussion For OTA founders, Which layer is currently the biggest bottleneck in your growth journey? #TravelTech #OTA #B2BTravel #FintechIndia #APIIntegration #PlatformScaling #DigitalPayments #TravelIndustry #FounderInsights #StartupExecution
Online Travel Booking Tools
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I spent last quarter analysing how companies manage travel expenses. The findings are alarming. The average organisation loses 15-20% of its travel budget to inefficiencies. That's serious money left on the table. "We didn't realise how much we were leaking until we implemented a proper solution," a CFO confessed. The problems are systemic. 40% of employees book outside approved channels. Expense reconciliation takes 43 hours per report on average. Most concerning: the hidden costs. Duty of care failures. Lost productivity. Tax compliance risks. A common misconception: Travel & Expense tools are only for big MNCs. This couldn't be further from the truth. SMEs and startups often suffer proportionally greater losses. One startup discovered they were spending 30% of their runway on poorly managed travel. Saving money matters. But what's more critical is knowing where your money is going. Travel represents one of the key areas where financial leakages go completely unanalyzed in most organisations. The ROI equation is straightforward. Implementation costs for proper travel solutions are recovered within months, not years. Most compelling: the employee experience improvement. 73% of business travellers want consistent, simple booking experiences. During the pandemic, companies with integrated travel solutions recovered 74% of cancellation values versus 39% for unmanaged programs. Analysis becomes essential regardless of company size. The right solution can extend operational timelines by months. The question isn't whether you can afford a proper corporate travel solution. It's whether you can afford to continue without one.
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Agoda operates in one of the most price-sensitive markets in the world: Asia-Pacific travel. Every traveller is hunting for a deal. Every hotel wants full occupancy. Agoda built a pricing model that serves both; while quietly extracting margin from each layer. Layer 1: Commission model (15-25%) - Every hotel booking on Agoda earns them a 15 to 25% cut depending on property type and market. Hotels pay for access to Agoda's 2M+ listings audience. Standard OTA playbook — but the base layer everything else sits on. Layer 2: Secret Deals - Hotels pre-negotiate discounted rates with Agoda for inventory they need to offload. Agoda sells these as mystery bookings; travellers get a discount and the hotel is revealed only after payment. The traveller feels like they won. The hotel offloads unsold rooms. Agoda collects its full commission on a pre-sold rate. Nobody loses except the traveller who overpaid elsewhere. Layer 3: PointsMAX; where users pay more willingly - Agoda partners with 46 airline loyalty programmes including Singapore Airlines KrisFlyer and United MileagePlus. PointsMAX rates are the same room at a higher price — but earn airline miles. Deal-obsessed travellers pay the premium specifically to get the miles. Agoda earns more revenue per booking while the user feels rewarded. Layer 4: VIP tiers that require repeat booking - Silver VIP (2 stays): 12% off. Gold VIP (5 stays): 18% off. Platinum VIP (10 stays): 25% off plus free breakfast. Discounts are funded by hotels, not Agoda. But VIP status drives repeat bookings on Agoda's platform, growing commission volume. The loyalty cost is zero to Agoda. Layer 5: Ancillary revenue - Flights, airport transfers, activities. Ancillary services grew 25% YoY in 2024. Every booking becomes an upsell opportunity and 65% of those happen on mobile where the conversion path is seamless. Five layers. One booking. That's how Agoda grew commission revenue 18% in a market that's theoretically already saturated. ✈️
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🚀 Travel Tech Insight: APIs & Microservices Are Rewriting Airline Distribution Booking a flight looks simple. Search → Select → Pay → Ticket Behind that? Multiple microservices interacting in milliseconds. ⸻ 🧠 What Changed? Legacy distribution (IATA EDIFACT) was: ❌ Rigid ❌ Slow ❌ No personalization Now → NDC 👉 Airlines control offers 👉 Dynamic pricing 👉 Bundled experiences (seats, bags, meals) ⸻ ⚙️ What Runs Behind One Booking? Core microservices: 🔍 Search 💰 Pricing 🎯 Offer Management (NDC) 💺 Ancillaries (Seats, Meals, Bags) 👤 Customer Profile 💳 Payments 🎟️ Order Management 🔄 Post-booking (changes/refunds) All connected via APIs. ⸻ ⚡ Why It Matters For businesses: ✔️ Faster integrations ✔️ Better margins (direct connect) ✔️ Upsell + personalization For travelers: ✔️ Relevant offers ✔️ Transparent pricing ✔️ More control ⸻ 🎯 Industry Shift From: Selling seats To: Selling experiences ⸻ 💬 My Take The biggest shift isn’t tech. 👉 It’s who controls the offer And it’s moving back to airlines. ⸻ 🔥 Bottom Line Travel is no longer ticket-driven. It’s API-driven. ⸻ If you’re in travel tech — you’re already in this shift. If not — you will be soon. ✈️ ⸻ 💡 Pro Tip (For You) If you want more reach: * Convert this into a carousel (8 slides) → 2–3x engagement * Or break into a 3-part series: 1. APIs in travel 2. Microservices explained 3. NDC deep dive
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I get questions asked all the time in my DMs. So I’ve decided to start sharing them publicly, along with my honest answers. Here’s one that I think every GM, marketing director, and owner needs to hear. Question: How do I make ancillary revenue central to marketing? My answer: Ancillary revenue is gold. It’s where your profit lives. Rooms get all the spotlight, but the spa, dining, and excursions often bring higher margins and deeper guest satisfaction. Hotels that only market rooms are leaving serious money on the table. Your room is the ticket to the experience, not the experience itself. You need to start marketing everything that surrounds the stay, because that’s where guests actually spend daily. They might book the room once, but they’ll order cocktails every night, book a massage midweek, or upgrade to that private boat excursion when they see it done right on social. ✅ Reframe your mindset: Stop calling it “ancillary.” That word makes it sound optional or secondary. These are core experiences that define your brand. Guests don’t talk about the thread count of the sheets, they talk about the sunset dinner or the local wine tasting that changed their trip. ✅ Create emotional content around it: Don’t just post the spa menu. Film the therapist preparing oils and describe the feeling of leaving that room lighter. Don’t post a list of excursions. Show your guide laughing with guests on the boat. Build *desire*, not lists. ✅ Bundle strategically: Create stay packages that highlight experiences first, rooms second. “Three nights and a culinary journey through our kitchen” sells more than “Deluxe Suite with breakfast.” When you make the add-ons the story, people spend more before they arrive. ✅ Use social to upsell silently: Long-form videos about your chef’s sourcing philosophy, short clips of cocktails being made, and photo essays of excursions can all live on your digital platforms year-round. Guests book based on what they *see themselves doing*, not just where they sleep. ✅ Empower your team: Train your staff to become micro-marketers. Your bartender should know how to invite guests to try the signature cocktail, your spa manager should share testimonials that feel human, and your concierge should have content ready to send on WhatsApp. If you’re not marketing your high-margin experiences, you’re relying on your lowest-margin product to carry your revenue. That’s not strategy. That’s survival. Hospitality is about creating moments people remember, and those moments rarely happen inside the room. Please remember this is only one man’s opinion, but this man has been in the deep trenches of social media marketing for hospitality for the last 16 years, working with some of the biggest brands. If you have a different answer, I'd love to hear it. Please share? --- If you like the way I look at the world of hospitality, let’s chat: scott@mrscotteddy.com
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More and more travel companies are launching chat assistants and AI chat that help with your travel routine. What is there on the market for you to adopt? The easiest way to get an AI upgrade is by using off-the-shelf solutions: ChatBot AI Assist is a platform that allows you to create AI chatbots without coding. It offers pre-built templates and integrates with your travel website or help center. Landbot helps you land more bookings with AI for websites, WhatsApp, and Facebook Messenger. Apart from client support, it can help your sales! Botsonic is a no-code AI chatbot builder that can be easily used for travel agencies and websites, using GPT-4 technology for natural conversations. If couple-click solutions don't fit your business needs, you can try easily integrable solutions: Dialogflow by Google – a natural language processing platform that can be integrated into travel apps to create conversational interfaces. IBM Watson Assistant offers advanced AI capabilities that can be customized for travel-specific use cases and integrated with various systems. LivePerson arms you with AI-powered conversational solutions that can be integrated into websites, apps, and messaging platforms for travel companies. If integrating a tool into your existing system is way too complex, you can adjust and customize: HiJiffy is specifically developed for hotels and travel agencies. This AI chatbot can be customized to match a hotel's branding and specific needs. Easyway (by Duve) offers a customizable AI assistant called Easyway Genie, built on GPT-4 and designed specifically for hotel guest communications. TripGen by Trip.com Group is a real-time AI travel guide that can be customized and integrated into your travel platform for personalized services and booking advice. There is a way to stand out: create your own AI-based solution or add some work on top of base models. 😏 You can train it on your data and make it work the way you want. And of course - don’t forget about the beauty of human interaction — a warm welcome instead of cold screen responses makes a difference!
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𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘁𝗿𝗶𝗲𝗱 𝘁𝗼 𝗴𝗲𝘁 𝗵𝗲𝗹𝗽 𝗳𝗿𝗼𝗺 𝗮𝗻 𝗮𝗶𝗿𝗹𝗶𝗻𝗲 𝗮𝗳𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝗳𝗹𝗶𝗴𝗵𝘁? 𝙊𝙛 𝙘𝙤𝙪𝙧𝙨𝙚 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚, 𝙨𝙖𝙢𝙚 𝙝𝙚𝙧𝙚. Sometimes I’d rather just live with the problem than “talk” to a chatbot, or hear yet again, “we apologise and understand”, as if human agents are just copying and pasting standard answers for everyone, but never actually dealing with your issue. Ever tried tracking a bag? Good luck… unless you’ve got your own AirTag or something similar. Endless phone menus, long hold times, chatbots that don’t get what you’re asking… it’s enough to make anyone give up. Today, Abby Crotty at PhocusWire writes about Sabre Corporation’s new ConciergeIQ, and she explains why this time airlines are making things feel human again. It’s like personalised service from the 1950s, but with modern tech. So, what did Sabre actually do? Instead of calling a hotline or typing into a chatbot that provides canned answers, you just send a message, on the airline’s app, website, or even WhatsApp! You ask for what 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱, and ConciergeIQ genuinely understands. Want to book a flight, upgrade your seat, use your points, or get a refund? It’s all sorted in one chat, instantly. Virgin Australia is the first airline to roll this out, and they’re using ConciergeIQ to let passengers plan, book, and manage their trips in one seamless conversation. You can get tailored recommendations, redeem loyalty points, and even track your bag, all without switching apps or waiting on hold. It’s a proper step forward for anyone who’s ever felt lost in airline customer service. ConciergeIQ is powered by Sabre’s own AI models and Google Cloud infrastructure, with real-time access to flight, booking, loyalty, shopping, and even third-party data. It can bundle flights, hotels, ancillaries, and more, and it connects directly to the airline’s systems so you can redeem points, pay with multiple methods, and get personalised offers, all in natural language, and your tone of voice! It even tracks your bag and solves disruption problems, using real-time data across all airline domains, all based on Sabre’s real-time data. That’s the secret of Sabre’s success, decades of experience! For us travellers, this means no more waiting, no more repeating yourself, and no more bouncing between apps. You get real help, fast. For airlines, it means they can finally respond to what you actually want, offer deals that fit you, and keep things running smoothly behind the scenes. Sabre Corporation is the tech company making this possible. Sabre is connecting everything so airlines can serve you better. So, next time you fly, imagine sorting your whole trip with a single message, and think Sabre while you’re doing it. Because Sabre is behind it. Read Abby Crotty' article in PhocusWire here >>> https://lnkd.in/eTuuNHKq #Sabre #PhocusWire
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One of the key challenges we are faced with here at Spotnana is to explain corporate travel buyers how we differ from a traditional online booking tool (aka OBE, SBT and other acronyms) In order to do so we have to overcome 20+ years of knowledge and information based around the legacy model of the OBT working separately from the TMC agent desktop - and like any major change it is hard to understand how a well established "best practice model" suddenly becomes obsolete One of the key innovations of the Spotnana #travelasaservice platform is the ability for travelers and TMC agents to see the same content and manage the bookings in the same environment - so we are no longerr talking about online and offline booking, but in stead calling it a traveler-made booking or an agent-assisted booking - but both are made on the same platform and importantly they will follow the same travel policy rules all the time Think about this fact for a moment - the same travel policy rules will now apply for 100% of the bookings - unlike today where all offline bookings typically are made without a hard enforcement of the policy rules and the buyer simply have to hope the TMC is applying the rules correctly Furthermore, there is no actual fare audit trail in place today for both online and offline bookings, and buyers therefore have to rely on the so-called "lowest fare search" which is single fare being captured out of a much larger number of fares being presented On the Spotnana #travelasaservice platform all search results are stored in full, and the buyers therefore suddenly have a fully automated digital audit trail available and can literally "go back in time" and look at all the fares which were available at the time of search for any booking made - and this is obviously a dramatic change for a number of reasons Firstly, there is now full evidence of whether the traveler / TMC agent selected the most relevant fare / rate out of all the prices shown - which creates full transparency and eliminates the need for manual audits provided by external consultants and their legacy tools Secondly, there is no longer a disconnect between the online and offline search results as the TMC agent will see the same options as the traveler, and therefore the TMC can no longer "sell against" the travel policy without being called out the same way as a traveler will be identified for breaking the policy Thirdly, a traveler can start a booking and then hand over to the TMC agent for help, and then see the completed booking immediately after in their private trip library because the agent literally is creating the booking on behalf of the traveler while applying their profile to make the booking These are just a few examples of why travel buyers typically are surprised - and excited - once they have seen the Spotnana platform in action - and did I mention we also are content agnostic and don't care where your bookings are made https://lnkd.in/d9A-qDjR
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Airline and hotel status holders aren’t just loyal—they’re the most valuable customers in travel. These frequent flyers and VIP guests have a much higher willingness to pay for products that actually matter to them. It blows my mind that brands still try to sell generic ancillaries like seat fees, baggage costs, or insurance to these folks, which these travellers already get for free. So, what do these high-value travelers want? Or, more importantly, what will they pay for beyond the standard ancillary lineup? - More paid upgrade opportunities that feel exclusive. - Ultra VIP airport fast-track services to breeze through the chaos. - Faster ways to earn and retain their elite status. - Additional Co-brand credit card services. - Seamless connectivity to ground transport. Think about it... what would you want if you can't fly private? What stuff in the airport/airline ecosystem would make life that little bit easier? That's the stuff that status holders are ready, willing and able to pay for today. More brands are seeing the light, and I'm proud that our tech is powering the next wave of ancillary revenue generation for airlines, hotels and major travel brands.
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Corporate travel programs produce data at every step – from booking and payment to traveler choices and ESG reporting. Too often, this information remains fragmented and is reviewed only after the fact. Our Corporate Travel Outlook 2026 shows how integration changes that. Companies connecting procurement, booking and payment gain real-time visibility into spend, compliance and performance. This allows them to capture savings before and after booking, adjust policy dynamically and make faster, defensible decisions. The gap between advanced and traditional programs is widening. Some organizations still depend on static reports and disconnected systems. Others are embedding automation to generate insights as decisions are made. The result is clear: stronger negotiating power, more predictable costs and higher traveler adoption. In an inflationary market, data is no longer about reporting the past. It is about anticipating what comes next – identifying risks, spotting opportunities and adjusting before challenges escalate. The companies that succeed in 2026 will not be those collecting the most numbers, but those turning them into a connected system of intelligence. 📑 Download the full report to see how data is reshaping corporate travel: Orchestrating Complexity: Corporate Travel Outlook for 2026
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