In-Store Promotions Scheduling

We spent 10 years building the Modern Data Stack. It's already obsolete. The old architecture (what 99% of brands still use): ➣ Shopify API -> ETL Script -> Snowflake -> Looker ➣ Facebook Ads API -> Fivetran -> Snowflake -> Looker ➣ Klaviyo API -> … Result: A dozen brittle pipelines feeding a passive, read-only dashboard that tells you what happened yesterday. This entire "look-at-the-past" model collapses during a live, high-stakes event like Black Friday. By the time your dashboard refreshes, the opportunity is gone. The paradigm shift isn't a better dashboard. It's moving from a passive stack to an active, agentic platform. The new architecture has two layers: 1⃣ A Unified Data Layer: All sources (sales, ads, inventory) are synced and modeled in real-time into a single source of truth. 2⃣ An Agentic Layer: Autonomous AI agents that can read, analyze, and execute tasks on top of that live data stream. This isn't a theory. This is the architecture behind 𝐓𝐫𝐢𝐩𝐥𝐞 𝐖𝐡𝐚𝐥𝐞's Moby Agents. It unlocks a level of real-time automation that was previously impossible. For BFCM, this means: ➣ An agent can perform a live join between Facebook ad spend and Shopify margin data, identify a low-profit campaign, and then trigger a webhook to pause it - no human required. ➣ An agent can monitor inventory levels against sales velocity, predict a stock-out in 3 hours, and execute a command to automatically remove the item from active campaigns. The job is no longer about building brittle pipelines to look at yesterday's charts. The results are insane: One brand cut $187,000 in wasted ad spend because an agent paused 3 unprofitable campaigns mid-flight. Another unlocked an extra 22% 𝐦𝐚𝐫𝐠𝐢𝐧 by auto-shifting budget toward their highest-profit SKUs in real time. A team running 40+ SKUs avoided a $92𝐊 𝐬𝐭𝐨𝐜𝐤-𝐨𝐮𝐭 when an agent predicted sell-through 3 hours in advance and pulled ads instantly. The future isn't building dashboards. It's building agents. 📌 You can them out here: https://bit.ly/4m8O8sz ------- PS. Want Triple Whale's complete pre-trained AI Agent Library plus the whole data set? 💎 Comment "MOBY" and I'll send it to you. I really like their vision and am glad to collaborate with Triple Whale.

Inflation can erode consumer purchasing power, forcing businesses to rethink their pricing and product strategies. #BigBazaar, one of India’s leading retail chains, turned to real-time sales data to make smarter, faster decisions—and here’s how they did it. 🔍 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: With rising inflation, BigBazaar noticed: ✔️ A decline in premium product sales ✔️ More customers opting for smaller pack sizes ✔️ A shift toward private-label and economy brands Without clear data insights, adjusting to these changes would have been a guessing game. 📈 𝐓𝐡𝐞 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Instead of reacting late, BigBazaar leveraged real-time analytics to track purchasing patterns at the SKU level. This enabled them to: ✅ Identify a growing preference for budget-friendly alternatives ✅ Adjust procurement and stocking strategies to align with demand ✅ Optimize promotions by offering targeted discounts on trending products rather than blanket price cuts 💡 The Result: ✔️ A 12% increase in sales for private-label products (Tasty Treat, Golden Harvest) ✔️ A 9% improvement in customer retention among price-sensitive shoppers ✔️ Reduced excess inventory of slow-moving premium items 🎯 Key Takeaway: In uncertain times, data beats intuition. Businesses that track real-time trends can pivot quickly—ensuring they meet customer needs while protecting profitability. 𝑯𝒐𝒘 𝒊𝒔 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒖𝒔𝒊𝒏𝒈 𝒅𝒂𝒕𝒂 𝒕𝒐 𝒏𝒂𝒗𝒊𝒈𝒂𝒕𝒆 𝒊𝒏𝒇𝒍𝒂𝒕𝒊𝒐𝒏? #DataDrivenDecisionMaking #DataAnalytics #

The future belongs to creators Who build rituals audiences depend on. I make Christmas music in July. Summer jams in December. Sounds backwards? That's exactly the point. While everyone else chases the moment, try building a cycle that compounds. Here's how seasonality transforms any creative strategy: Lesson 1: Create before the season starts Farmers plant in spring for fall harvest. Retailers stock winter coats in August. Content creators should work the same way. Research shows lead time is critical for seasonal success. Your move: Start your holiday content in summer. Plan your summer releases during winter planning sessions. Lesson 2: Build annual rituals your audience anticipates Spotify Wrapped drives 40% higher app engagement during campaign week. That's up from 37% in 2023 and 32% in 2022. The Institute of Analytics found that Wrapped incentivizes year-long engagement by creating anticipation. People wait all year for it. Your move: Create your own "annual event" that audiences expect and countdown to each year. Lesson 3: Align releases with real-world moments Love songs hit different in February. Productivity content lands in January. Reflective posts resonate in December. The 1985 Journal of Marketing Research study on "The Ritual Dimension of Consumer Behavior" proved rituals create larger experiences that consumers anticipate. Your move: Map your content calendar to emotional and cultural moments throughout the year. Lesson 4: Let seasonal content compound over years My Christmas album still gets streams every December. My productivity posts from 2022 resurface every January. Seasonal content doesn't expire. It hibernates and returns stronger. Your move: Build a catalog that works for you annually, not just once. Lesson 5: Use predictability to create anticipation Audiences crave patterns they can count on. Consistency breeds anticipation. Anticipation drives engagement. Your move: Establish a rhythm. Stick to it. Let your audience's calendar sync with yours. The breakthrough isn't chasing trends. It's creating cycles that outlast them. ♻️ Share this with someone ready to build long-term strategy 🔔 Follow Kabir Sehgal for frameworks on creativity

Anybody else feeling like "Whelp, nothing is happening between now and January 1"? Seasonal sales cycles can feel like an excruciating waiting game. You’re eager to close deals, but your customer's timelines are driven by rigid schedules, budget reviews, or planning seasons. In some industries, waiting until decisions are finalized often means you’re too late. You've got to make sure your solution gets attention at the right time. Here’s how to align your approach with your customer's planning rhythm: Start by mapping out the year from your partner’s perspective. When do they begin budgeting? When do decisions need approval? For example: Winter-Spring (January–March): Many organizations start initial budgeting and planning. This is the time to initiate conversations, offer insights, and get on their radar. Late Spring (April–May): Decision-making accelerates as deadlines approach. Ensure your proposal is ready and that you’ve addressed all their concerns before contracts are signed. Summer (June–July): A quieter period for some industries, but also the final chance for last-minute decision-makers. Be prepared to adapt quickly for latecomers. Introduce urgency by emphasizing: Future Pain Points: “Remember how stressful last year was when you couldn’t find enough staff? We can help you avoid that.” Cost of Delay: “Acting now ensures we can deliver at the scale you need, without rush fees or last-minute compromises.” Operational Efficiency: “Planning ahead allows us to onboard smoothly, saving time for your team.” Build Relationships During the Off-Season Slow seasons are opportunities to build partner pipeline. Use this period to nurture relationships, showcase results, and prepare for the next buying cycle by cultivating new partnerships, creating joint value propositions, and enabling teams on partner best practices. Slow sales cycles are an opportunity to plan smarter, and learn how to plan together.

Here's secret few marketers know: The real opportunity isn't black Friday It's Q5: Dec 1 to Jan 1 Few brands pay attention. Fewer know how to use it. That’s where you win. Here’s the insider play: → The quiet window After the BFCM blitz, many advertisers pull back, so CPC dips But people are still researching and planning. That's the best time for you to “buy the dip”. Invest when ad costs are more favorable, and competition is less. → B2B isn’t fully offline Your audience is in the office, but not slammed. They’re receptive to ideas and learning. That's the best time to stay on top of mind for Q1. Don’t push demos. Build relationships, credibility, and relevance. → Shift the goal Q5 isn’t about conversion. It’s about engagement, list-building, and mindshare. Invest time and budget in campaigns that plant seeds for Q1, not just flash sales. ↪ How to win in Q5 - Keep campaigns alive after Cyber Monday: Move from “deal frenzy” to “last-minute gifting” or “still time to shop.” - Retarget wisely: Use post-BFCM campaigns to capture warm traffic. People who visited but didn’t convert? Retarget them with seasonal messaging. - Brand-first campaigns: Focus on awareness, education, and value-driven content. Discounts are optional. - Plan for post-Christmas dip (Dec 26 → Jan 1): People aare reflective and planning for the New Year. Your messaging should meet them there. - Use smart budget pacing: Don’t burn everything on BFCM. Save some for quieter weeks to dominate attention when others sleep. Brands who treat peak season as a cycle, not a one-off event, capture more value. If you ignore Q5, you’re leaving low-hanging fruit on the table while others burn their budget in the peak chaos. This December window isn’t a lull. It’s a strategic gap and your moment to do deep brand work, and audience build. Leverage it, and you’ll start Q1 ahead of competitors who were too busy chasing the Black Friday chaos.

🚀 Real-Time Operations & Sales Tracker – Part 2 (Live Page) In today’s environment, managers don’t just need static sales reports — they need real-time insights that combine sales performance, operational efficiency, forecasting, and risk monitoring in one place. That’s exactly what this Live Page delivers: a unified view that helps executives make faster, data-driven decisions. 🔹 Business Value: • Real-time monitoring of sales, margins, and customer orders • Early risk detection through forecasting and order status tracking • Target achievement visibility at regional, category, and daily levels • Better decision-making with interactive visuals and smart tooltips 🔹 Technical Highlights: • Dynamic KPI Cards – YTD & MTD Sales, Margin %, AOV with vs PM comparisons • Interactive Calendar Matrix – daily sales target indicators + advanced tooltips (sales, orders, items, gauge, category breakdown) • Sales by Region & Margin – dynamic field parameter switching • Prophet Forecast Integration (Python) – last 7d actuals vs next 7d forecast with dynamic % change subtitle • Sales vs Target (last 7d) – combined column & line chart • Smart Order Tracking Table – On Time, Late, Delayed, Pending statuses with delivery/transit days + customer/order details in tooltips 👉 By integrating operations, sales, forecasting, and order tracking into one interactive dashboard, this page bridges the gap between analytics and action, turning raw data into insights that directly support both strategic and operational goals. My Portfolio Website: https://lnkd.in/dEeazi3K My Youtube Channel: https://lnkd.in/dSp_j8k7 When I finish the project, I will release a presentation of it on my YouTube channel. #PowerBI #BusinessIntelligence #DataAnalytics #DataVisualization #Analytics #MAAB #iamKadirov

Everyone's chasing followers. Almost no one's chasing the $500k content year. Here's the difference. If your content isn't selling, the fix usually isn't "post more." It's conversion. Product marketing basics apply even when the product is you. The psychology is the same. How people "buy" you is the same. Here's the product and content roadmap for the business of you: 1. Map out your revenue goals. When I sit down with thought leaders who want to make $500k or more a year, I ask: "Great, what's your product mix and how many units do you have to sell to get there?" I usually watch their eyes move to their feet or a sheepish "I don't know." No prob, that's most of us! Fortunately, I was brandished in the fires of EOS by Sir Gino Wickman and told them lovingly that "Predicting fiercely" is a key entrepreneurial tenet. That starts with listing out your product mix: • speaking • consulting • book sales And reverse-engineering the units/avg costs of each to hit the target. Laser precision. 2. Define your "Million Dollar Market." Cool, so if one speaking engagement is worth $20k, we need to book 25 of them (roughly 2/mo) for your 500k year. Double that for a million. Not everyone is buying a $20k talk. Tell me who the ideal target is, and let's (ethically) swarm them by understanding their needs, your specialty, and qualifying their budgets. 3. Package your IP. You can be the most brilliant person in the world, but if you don't "package your brilliance" (at least in a base package to customize), you put people in a position to be sold by you. Exhausting for you, and disempowering for buyers. People love to buy, they hate to be sold. 4. Align your content to seasonality. Just like consumer product good companies bank on the holiday season for the majority of their annual sales, so too should you recognize there's a seasonality to corporate buyers. Good luck thinking you're keynoting in August! You have to do double or triple the keynoting in September when conference season is in full swing. My team and I account for psychological "blackout dates" when content mapping. 5. Build a content operating system. "Post when you're inspired" is a great slogan for a coffee cup, but not a good biz strategy. Armed with all the insights from 1-4, you now need to map buyer pain, buyer purchasing habits + seasonality, to your content. This is the exact framework I use with my clients. I'm not saying you can't do $500k plus a year without doing this. I'm just saying it's a hell of a lot more exhausting and way less predictable. And I like my content like I like my money: measured and within my control. 💅

If you’re not already planning for Festive season in 2025, you’re late. At the recent Meta x Adbuffs Agency Day in Kolkata, we broke down how brands can cut through the noise and scale profitably during the festive season. Here’s what we unpacked - 👉 Festive 2025 needs a 3-phase plan. Miss one, and you’ll bleed CAC. →  Phase 1: Pre-Festive Preparation (June–August) Most brands wake up when campaigns go live. The best ones already built the machine - locking SKUs, offers, inventory, and content well before September. This phase isn’t for brainstorming. It’s for clearing bottlenecks. Why does this matter? Because July and August give you: - Cheaper CPMs - Early access to top creators at decent rates - Full control on storytelling without festive noise The arbitrage lies in the calm before the chaos. Brands who treat this phase like Q4’s control tower are the ones who scale with stability. →  Phase 2: Campaign Launch & Optimisation (Sept–Dec) This is the execution sprint. - Roll campaigns in waves (not blasts) - Double down on what’s working: hooks, formats, personas - Course-correct fast using live feedback from Meta, support, and site data - Sync Shopify + Q-commerce + retail for omnichannel impact The margin of error shrinks here. There’s no time for creative delays or team confusion. → Phase 3: Post-Festive Retention & Review (Jan onwards) Most brands turn off ads and breathe. Smart ones turn on retention and compound. Your CAC in Q4 will be high. This is where you extract the LTV. - Run winbacks via WhatsApp and email - Convert first-time festive buyers into loyalists - Audit what actually moved the needle (channel, creative, geo, SKU) Prep for the next growth cycle with cleaner data and a stronger base. 👉 Industries that see a festive tailwind: 1) Apparel & Fashion (Top driver during Diwali, Rakhi, and Dussehra) 2) Electronics & Appliances (Big during Diwali with gifting + upgrades) 3) Jewellery (Ritual-led spikes across Rakhi, Diwali) 4) Religious/Spiritual categories (Janmashtami, Ganesh Chaturthi) 5) Gifting products & gift cards (Fast-growing, especially for last-minute & bulk buyers) If you're in these spaces, there’s a real demand spike. If you're not, think how to plug into cultural moments with relevance. 👉 What kind of ads actually work during this time? 1) Start with People: Think motivations > demographics. Are they buying for family, reuniting with loved ones, or rewarding themselves? Tap into the why, not just the what. 2) Build Seasonal Stories Diwali = new beginnings. Christmas = reflection and family. Don’t run a product video with a Diwali discount slapped on top. Story > Sale. 3) Nail the Hook First 3 seconds = 80% of your success. Make it joyful, bold, relatable, or emotionally charged. The ones who scale profitably in Q4 are the ones laying groundwork now. Last-minute discounts won’t save you in 2025. If this helped, save it. Planning early is your best edge this year.

📌 Real-Time Data Alerts in Power BI Many businesses still rely on static dashboards that require manual monitoring. But what happens when something critical, like a sudden sales dip or inventory shortage, occurs while you're not actively watching? The truth is… Most businesses discover critical changes hours or even days after they occur—when it's often too late to take immediate action. That’s why you need to set up real-time alerts. For example: ⤷ Get an alert if daily website traffic drops below 5,000 visitors. ⤷ Notify the team if sales spike above $50,000 during a campaign. 👉 Let's see how you can set this up in Power BI 1️⃣ Select Your Main KPIs Identify the metrics critical to your business. For example, daily sales, customer complaints, or web traffic. Focusing on the most important KPIs ensures that the alerts you receive are actionable and not overwhelming. 2️⃣ Design Your Dashboard Ensure that the key metrics you want to monitor in real-time are displayed on a Power BI dashboard. The metrics should already be set up using streaming data sources or a direct database connection with a high-frequency refresh rate (e.g., hourly). 3️⃣ Configure Alerts In Power BI, select the tile displaying your KPI and click the bell icon to configure your alert. Set the condition that will trigger the alert. For example: ⤷ If CPL rises above $50, or sales drop below $10,000. Choose how you'd like to receive the alert—via email, in the Power BI app, or as a push notification to tools like Microsoft Teams or Slack. 4️⃣ Integrate with Workflows To take your alerts to the next level, integrate them with automation tools like Microsoft Power Automate. For example, you can set up a workflow to: ⤷ Escalate the alert to the appropriate team member. ⤷ Log it in a task management tool. ⤷ Trigger an automatic process, such as pausing an ad campaign. Remember: The goal isn’t just to get notifications—it’s to enable quick, informed responses to business-critical changes. 👉 What alerts have you found most valuable in your Power BI dashboards? Share your experiences below! #DataAnalytics #BusinessIntelligence

It’s that time of the year again. The time of the year when consumer app & D2C founders send group messages: “Is marketing cost up for you all too?” If it’s already happening, or you dread it’s going to happen soon enough, here is how I planned for this, during my time as Growth leader in consumer businesses. First, you probably already know why this happens. The second half of the year is packed with festivals & shopping events. End of season sale. Then prime day sale. Then Independence day sale. Then Rakhi. And just as marketers catch their breaths: boom … Big Billion Day, another End of season sale, Christmas sale, New Year sale. More sale events -> More advertisers competing in the auction pool for the same eyeballs -> CPM (Cost per Impression) jumps up radically -> Marketing costs up, marketing efficiency down. You get the picture. So, how do you beat this? Short answer: better planning. Long answer: You create a Growth plan in advance, with a longer horizon. For example, how much revenue do you need in the Oct-Nov-Dec quarter to meet your year-on-year growth targets? (This is a target, so probably a top-down number.) Now, how much of it will come from existing customers? (This needs to come from a bottom-up cohort analysis. This can’t be plucked out of air, or simply taken as yearly growth. Engage an analyst for this.) The remainder: revenue required from new customers. Which, in turn, gives you the number of new customers you need. Now, the important insight: if you need those customers in that quarter, they need to be made aware of it and consider you, BEFORE you show them conversion ads. If not, your costs will balloon as you try to find those customers in the middle of a costly auction season. This insight is fairly obvious to all of us on a theoretical level (funnel, duh), but I rarely meet early-stage founders who have a quantitative framework to put this insight into action. Here is how I’d do it. This planning will cut across 3 levels: 1. Budget planning: You need to work backwards from new customer goals to your traffic target (for conversion ads, considering your typical conversion rate). From that to your impressions target (considering ideal frequency, and your typical click rate) for that quarter. Which then gives you a top-of-funnel and middle-of-funnel target BEFORE that quarter even kicks in. 2. Audience planning: Now, who are these new potential customers for top-of-funnel campaigns? Are we going wider in the same target persona, or is it a new persona? Or a mix of both? 3. Creative planning: And finally, the secret sauce: what is the core audience x brand insight we are leading with? What is the Creative leap? That is: How does that insight manifest into interesting top-of-funnel/middle-of-funnel ads? Additional questions: Do we have in-house capability to make those ad campaigns? How much time does the process need, if done externally? Continued in comments …