Why avoid image-based email signatures

Your cold email might be landing in spam because of… your signature. Yes - seriously. Most people spend hours optimizing subject lines, first lines, CTAs… Then destroy their deliverability with a bloated, risky signature. Here’s what not to do in a cold email signature: - Images (especially profile pics or logos) - 3-5 links to socials, booking tools, websites - Fancy formatting, bold colors, or HTML signatures copied from Gmail ESPs filters love minimalism. Every extra element is a potential spam trigger. Here’s what your signature should look like in cold outreach: → Plain-text email → First name + role → Company name (no hyperlink) → No images, no quotes, no banners Example: Margaret Sikora CEO @ Woodpecker.co Keep it plain. Keep it short. Keep it unbranded. Your signature isn’t a branding opportunity. It’s a deliverability risk. Don’t let your signature kill your campaign. What does your cold email signature look like right now?

Your signature might be ruining your cold emails Most people overcomplicate it by adding: - Social media links - Phone numbers - Images & logos - Full addresses Here’s the problem: - It distracts from your message - It triggers spam filters - It reduces deliverability A simple signature works best I keep mine to just: - My name - My company name No clutter. No unnecessary links Just clean, readable, and effective The goal is to get replies, not add distractions How do you set up yours?

Don’t put images in your email signature when you’re doing cold email. I just opened my spam folder and saw a perfectly fine email stuck there. The only reason? A heavy signature with logos and pictures. Spam filters are brutal with anything that looks like “marketing collateral.” The cleaner your email, the higher your deliverability. Cold email isn’t about pretty formatting. It’s about: --> Clean plain text --> Clear copy --> Smart personalization That’s what gets you in the inbox. Keep the fancy signatures for warm conversations. For cold outreach, simple always wins.