Writing Captivating Newsletters

Say NO to Boring Emails – Effective Ways to Write Newsletters ✨ If your newsletters aren't capturing attention, they’re probably ending up in the trash. [UNSUBSCRIBE] 🙂 When I first started sending out newsletters, I quickly learned that getting people to open and actually read them was no easy task. But over time, I discovered some strategies that really work & they’re: ✅ 1. Start with a Hook that Grabs Attention I’ve found that using curiosity, urgency, or a strong benefit always draws readers in. Example: I used to send out “Monthly Updates,” but now I go for something like "5 Secrets to Boost Your Productivity This Month." A small change, but makes a big difference. ✅ 2. Know Your Audience When I began focusing on what my clients and customers really cared about—whether it was solving a pain point or helping them reach a goal—my engagement skyrocketed. Example: If your audience is mostly small business owners, focus on providing tips that help them grow their customer base or manage their time better. For instance, I once shared strategies on how to negotiate like a PRO, and it resonated so well that I got multiple replies from readers thanking me for the practical advice. ✅ 3. Keep It Concise, But Valuable No fluff, just value. Focus on delivering brief, impactful content with actionable insights. Example: Instead of the usual “Consistency is key,” I recommend something specific like "Posting three times a week builds momentum. Use a content calendar to stay organized." ✅ 4. Use Visuals to Break Up Text It makes the content more relatable and keeps readers engaged. I always include visuals—whether it’s a snapshot of me working on a project or enjoying a coffee break or useful resources. ✅ 5. Add a Personal Touch Sharing personal stories or insights has made my newsletters feel more like a conversation rather than a broadcast. Example: I often talk about my early struggles and the strategies that eventually worked for me withproven solutions. ✅ 6. Include a Clear Call-to-Action (CTA) Every email is an opportunity to guide my readers to the next step. Whether it’s clicking a link, replying to the email, or signing up for a masterclass, Example: I might say, “Reply to this email with your biggest challenge, and I’ll share a solution.” This not only encourages interaction but also shows that I’m here to help. Top creators have viral newsletters because they understand their audience, deliver valuable and actionable content, and create genuine connections. What’s your top tip for writing engaging newsletters as a creator or reader? __________________________ PS: Want to maximize your business, learn effective strategies to freelance, and grow your network? Join my newsletter with 45,000+ subscribers here: https://lnkd.in/g2WpkBjH

An ecommerce company recently approached my team to do an email audit as they were facing challenges with low open and click-through rates. After analyzing their email account, here are our main recommendations to revive their email marketing channel: 1. Strategic Email Segmentation: Currently, your emails lack personal relevance due to a one-size-fits-all approach. This is a crucial area to address. Action Plan: Implement segmentation based on purchase history, engagement levels, browsing behavior, and demographic information. 2. Personalized Content Creation: Generic content won't cut it. Your audience needs to feel that each email is crafted for them. Action Plan: Develop emails specifically tailored to the different segments. This includes curated product recommendations, personalized offers, and content that aligns with their interests. 3. Subject Line A/B Testing: Your current subject lines aren't doing their job. You need to be implementing ongoing A/B subject line tests, as this is low-hanging fruit to improve your open rates. Action Plan: Regularly test different subject line styles and formats to identify what resonates best with each segment. Keep track of the metrics to inform future campaigns. 4. Mobile Optimization: A significant portion of your audience reads emails on mobile devices. Neglecting this is causing a decrease in your email engagement rates. Action Plan: Ensure all emails are responsive and visually appealing on various screen sizes. Test your emails on multiple devices before sending them out. Additional Campaign Strategies We Recommend: - Launch a Monthly Newsletter: This should include new arrivals, style guides, and user-generated content. It’s an excellent way to keep your brand in the minds of your customers. - Seasonal Campaign Integration: Tailor your campaigns to align with holidays and seasons. This approach can significantly boost engagement and sales during key periods. - Re-Engagement Campaigns: Specifically target subscribers who haven't interacted with your brand recently. Offer them unique incentives to rekindle their interest. Next steps: 1. If you found this helpful, please leave a comment and let me know. 2. If you own/run/work at an Ecommerce company doing at least $1 million in annual revenue, message me so my team can audit your email channel to see if there's a good fit for working together.

𝐒𝐭𝐞𝐚𝐥 𝐭𝐡𝐢𝐬: 𝐦𝐲 𝐞𝐱𝐚𝐜𝐭 𝐞𝐦𝐚𝐢𝐥 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐟𝐨𝐫 𝐜𝐥𝐞𝐚𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧. I didn’t realize how many problems were coming from “okay” emails until I started working on fast-moving projects. Delays, confusion, back-and-forth, most of it wasn’t complexity. It was unclear communication. So I started using a simple structure that works almost every time. Here’s the template: 📍Start with context (1–2 lines): Why are you writing this email? “Following up on our discussion on X…” “Sharing an update on Y…” This aligns the reader instantly. 📍State the purpose clearly What do you want from this email? “Objective: Finalize vendor selection for Phase 1.” No guessing. No ambiguity. 📍Add key points (3–5 bullets max) Only what matters. • Current status • Key issue/blocker • Relevant data/decision point If it’s longer, it’s not clear enough. 📍Call out the action required This is where most emails fail. “Action required: Please confirm Option A or B by EOD Friday.” Be specific on who, what, and by when. 📍Close with clarity, not politeness fluff Avoid: “Let me know your thoughts.” Instead: “Once confirmed, we will proceed with implementation.” This one change reduced back-and-forth significantly for me. Because most communication problems aren’t about intelligence. They’re about structure. People don’t need more information. They need clarity on what matters and what to do next. Before sending your next email, ask yourself: Can someone read this in 30 seconds and know exactly what to do? If not, rewrite it. #Communication #Productivity #WorkplaceSkills #Consulting #ProfessionalGrowth #CareerTips #EmailWriting

We generated $210K ARR in 8 months with Cold Outreach (for one of our clients) by *simply* refusing to give up. (Breaking down our 4-step process here👇) In June, we onboarded a Global Tech Recruitment SaaS as a consulting project. They’d been trying to go-to-market in the past, but never managed to build a channel to attract B2B clients. 🏆 Our mission? Help them build scalable Outbound Systems and train their team to run them independently. 1️⃣ Set up the Outbound infrastructure We set up 10 domains and warmed up 30 email accounts for them with Mailforge. Showed them how to use tools like Apollo, Prospeo.io and Clay for prospecting and lemlist for automating multi-channel Outbound campaigns. We then trained their team to: → Refine their ICP (focusing on companies hiring for tech roles globally.) → Segment leads using intent data (without burning Clay credits) to prioritize high-$$$ accounts. → Nail their offer + messaging to speak directly to decision-makers, and use Twain to slightly alter the first email per prospect. We wanted to get the right replies. Not just generate hype from “fake positives” with no intent to use the service. 2️⃣ Optimized the strategy using performance data from the first 3 weeks of campaigns As we gained traction, we quickly realized a pivot was necessary. By October, although we were getting positive replies the data showed that global campaigns should be broken down to localized campaigns, and that companies with 20+ employees were slower to convert. So we recalibrated our ICP to focus on those with 1-20 employees (more agile, faster decision-making) and tweaked our messaging. The result? responsive pipeline + quicker wins. 3️⃣ The Re-contacting play One of the most underestimated tactics we deployed was Re-contacting. Three months after their initial Outreach, we went back to: → Companies that didn’t reply. → Those that said they weren’t interested. → Prospects that showed interest but hadn’t converted. We used personalized messaging based on previous responses, positioning ourselves as a partner rather than a persistent vendor. The result? Cold leads revived and turned into warm opportunities. 4️⃣ Expanded the TAM to build runway In November, we expanded targeting to companies not actively hiring, building relationships before they needed to fill roles. Ensuring enough leads to run campaigns for the next 6 months. The Results? ✅ 392 positive replies in 8 months ✅ 35 clients closed ✅ $210K estimated ARR with avg ACV $4,000 The difference between a dead lead ☠️ and a closed deal 🤝 is recontacting and knowing when to pivot. If you need any help with your Outbound strategy drop me a DM 💬 PS: I hope it's clear that Lemwarm wasn't used in this campaign.

Don't just write to fill the page. Instead, write to inspire and motivate. Many writers focus on things like: - Perfect grammar - Complex vocabulary - Lengthy explanations When there are more impactful elements... That truly touch and inspire the reader. I've written hundreds of motivational pieces, and here are 9 key tips to craft inspiring content... 1. Share Personal Stories ↳ Make your experiences relatable. ↳ Show vulnerability and authenticity. ↳ Connect with readers on a personal level. 2. Use Powerful Quotes ↳ Choose quotes that resonate deeply. ↳ Use them to reinforce your message. ↳ Integrate quotes from influential figures. 3. Keep It Simple ↳ Avoid jargon and complex language. ↳ Ensure your content is easy to digest. ↳ Make your message clear and concise. 4. Focus on Positivity ↳ Highlight the positive outcomes. ↳ Emphasize hope and possibilities. ↳ Encourage a forward-thinking mindset. 5. Be Specific ↳ Provide actionable advice. ↳ Detail steps to achieve goals. ↳ Use concrete examples and scenarios. 6. Engage Emotions ↳ Tap into the reader's feelings. ↳ Use evocative language and imagery. ↳ Create a strong emotional connection. 7. Be Authentic ↳ Write from the heart. ↳ Authenticity resonates with readers. ↳ Be true to your voice and experiences. 8. Encourage Action ↳ Provide a clear call to action. ↳ Motivate readers to take steps. ↳ Inspire them to make a change. 9. Reflect and Revise ↳ Take time to review and refine your work. ↳ Make necessary adjustments to improve. ↳ Ensure your message is clear and impactful. Of course, style and technique matter. But I'll prioritize these tips any day of the week. P.S. Which tips will you use in your next piece?

How to build trust with your Supporters and access their Networks In the whirlwind of building a business, momentum is fueled by more than product launches or sales milestones it’s driven by people. These are the champions of your vision: early adopters, advisors, network connections, former colleagues, fellow alumni spread around the world. They’re the ones who can open doors, troubleshoot obstacles, or make a key introduction at the perfect moment, but only if they know what you’re working on. But how is this best achieved? This is a challenge we have all face but the answer is simple, write a regular, personal newsletter focused on highlighting your Progress, Challenges and those key Asks. The structure should be clear, consistent and brief. Here's what I suggest. 1. 𝐎𝐩𝐞𝐧 𝐰𝐢𝐭𝐡 𝐚 𝐖𝐚𝐫𝐦 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 This sets the tone and personalises this communication. This is no company newsletter. 2. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐘𝐨𝐮𝐫 𝐖𝐢𝐧𝐬 People want to share in your victories and feel your forward momentum. Pick the most exciting developments: 🎉 New clients or strategic partnerships 🚀 Feature launches or product improvements 📈 Growth milestones (revenue, user base, etc.) 🤝 Key hires or team expansions 3. 𝐋𝐚𝐲 𝐎𝐮𝐭 𝐭𝐡𝐞 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐂𝐥𝐞𝐚𝐫𝐥𝐲 Senior professionals and investors value transparency. Share critical metrics to give a clear picture of where you stand. Being upfront about your key numbers builds credibility and helps everyone understand your trajectory. 4. 𝐎𝐰𝐧 𝐭𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 No journey is without bumps. Candidly discuss what’s stalling and how you’re tackling it. Vulnerability doesn’t undercut your strength; it invites problem-solvers to lend their expertise. 5. 𝐓𝐡𝐞 𝐀𝐬𝐤: 𝐌𝐚𝐤𝐞 𝐂𝐥𝐞𝐚𝐫 𝐚𝐧𝐝 𝐂𝐨𝐧𝐜𝐢𝐬𝐞 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐑𝐞𝐪𝐮𝐞𝐬𝐭𝐬 This is where support takes shape. Remember your network wants to help. 🎯 Introductions to key decision-makers 👥 Referrals to identify new hires 📣 Invitation to feedback on product road map 6. 𝐒𝐡𝐚𝐫𝐞 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭 Keep your supporters aligned with your vision by sharing upcoming plans: 🛠️ Forthcoming features or releases 🌍 Scheduled events 💼 Fundraising goals or timelines 7. 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐇𝐞𝐥𝐩𝐟𝐮𝐥 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 Include links which your supporters can share - Open positions - Press mentions or customer success stories - Your pitch deck (if relevant) These make it effortless for readers to take action or share your news. Whether you’re in Scotland or anywhere across the globe, community is the engine of progress. Regular (no more than monthly) updates turn that philosophy into action: they inform, inspire, and galvanize. The key is consistency, clarity and honesty in all your communication but remember this newsletter will hopefully be shared so don't include any confidential information. Let your supporters help you build.

What makes a great email CTA? This question came up in my How to Write Emails That Get Replies workshop, and here’s the AHA moment one seller had: They realized their CTAs weren’t clear or actionable. They used phrases like: 🚫 “Let me know your thoughts” 🚫 "It would be great if we could talk about this" They left it up to the prospects to have to think about what to do next. The result? Low response rates and no clear next steps. 👉 Here’s what they learned to do instead: Write CTAs that clearly outline the next step, like “Can we speak for 30 minutes next week?” Remove unnecessary friction by offering one simple, specific option. Make it easy for the prospect to say yes. When they rewrote their email, the difference was immediate. Instead of uncertainty, the CTA felt confident and actionable. Prospects could see exactly what to do—and they did it. 📌 Clear CTAs work because they: - Make the action feel easy and low effort. - Reduce decision fatigue by offering one option. - Create a natural transition to the next step in the sales process. Writing Emails That Get Replies is one of my favorite Keynote decks. I am passionate about B2B outbound sales email copy. If you'd like me to share that passion and present this topic at your SKO, email me at leslie@salesledgtm.com so we can schedule a call.

My nonprofits in the community - are you planning a donor survey in the next two months? Here are some examples of how you can ensure that the data does not sit silently in your work folders but actually lets it help you take meaningful actions. Example 1: Say your survey question is: "How likely are you to continue donating to our organization in the next year?" ● Data says: If 60% of donors say they are "very likely" to continue donating, but 30% are "somewhat likely" and 10% are "unlikely," this indicates a potential drop-off in donor retention. ● Turning that data into action: Focus retention efforts on the "somewhat likely" group. Create a targeted campaign that re-engages these donors by highlighting recent successes, impact stories, or new initiatives they might care about. Additionally, reach out to the "unlikely" group to understand their concerns and see if any issues can be addressed. Example 2: Say your survey question is: "Which of the following areas do you believe your donation has the most impact?" ● Data says: 50% of respondents say their donation has the most impact on "Education Programs," while only 10% say "Healthcare Initiatives." ● Turning that data into action: Understand the why and promote the success and need for your "Healthcare Initiatives" more prominently, aiming to increase donor awareness and support in this underfunded area. Example 3: Say your survey question is: "What is your primary reason for donating to our organization?" ● Data says: If the top reason to engage is "Alignment with my values" (40%) followed by "Transparency in how funds are used" (35%). ● Turning that data into action: Emphasize your organization's values and transparency in all communications. Regularly update donors on how their funds are being used with clear, detailed reports, and align your messaging with the core values that resonate with your donor base. Example 4: Say your survey question is: "How satisfied are you with the level of communication you receive from our organization?" ● Data says: If 70% of donors are "satisfied", 20% are "neutral," and 10% are "dissatisfied," there's room for improvement in communication. ● Turning that data into action: Understand the "neutral" and "dissatisfied" groups to pinpoint where communication may be lacking. This could involve increasing the frequency of updates, personalizing communications, or providing more opportunities for donor feedback and engagement. Sit with the data you collect. Read the numbers. Read the stories. Read the hopes, barriers, and interests of those humans in your data. The best possibility of a survey is to make the humans in that data feel included and belong by listening and acting on their perspectives. Co-create change with your community in those surveys. #nonprofits #nonprofitleadership #community #inclusion

The 3 Email Marketing Strategies That Turn Passive Readers Into Loyal Customers (And Make You Money) Are you tired of your emails being ignored or sent straight to the spam folder? You're not alone. But fear not, fellow marketer! Email marketing is still a powerful tool, capable of turning passive readers into loyal customers who buy from you again and again. But how do you create emails that people actually want to read and click through? Don't worry, I've got you covered. I'm going to share with you the 3 email marketing strategies that I use to turn passive readers into loyal customers who spend money. 1. Personalization is King People love the feeling of being special. That's why personalization is such a powerful tool in email marketing. Here are some ways you can personalize your emails: ✅Use the recipient's name in the subject line and throughout the body of the email. ✅Segment your list so you can send targeted emails to different groups of people. ✅Recommend products or services based on the recipient's past purchase history. 2. Use Powerful Headlines and Calls to Action Your headline is the first thing people see, so make sure it grabs their attention. It should be clear, concise, and benefit-driven. Here are some tips for writing powerful headlines: ✅Use strong verbs and action words. ✅ Highlight the benefits of your offer. ✅Keep it short and sweet. And don't forget about the call to action! Tell people what you want them to do next, whether it's to visit your website, buy a product, or sign up for your email list. Here are some tips for writing effective calls to action: ✅Use strong verbs like "shop now," "learn more," or "get started." ✅Make it clear what will happen when they click on the button. ✅Use contrasting colors to make your call to action stand out. By using powerful headlines and calls to action, you can get people to take action and buy from you. 3. Focus on Value, Not Just Sales People are tired of being bombarded with sales messages. They want to receive emails that provide value and information. Here are some ways you can add value to your emails: ✅ Offer free tips and advice. ✅ Share interesting articles and blog posts. ✅ Create exclusive content for your email subscribers. Bonus Tip: Use Humor and Personality People are more likely to connect with emails that are funny and personality-driven. So don't be afraid to let your personality shine through in your writing. Here are some tips for using humor and personality in your emails: ✅Tell stories. ✅Use self-deprecating humor. ✅Be relatable. By using humor and personality, you can make your emails more engaging and memorable. By following these 3 email marketing strategies, you can turn passive readers into loyal customers who spend money. So what are you waiting for? Start putting these tips into practice today and see your email marketing results skyrocket!

How do you get churned customers ... back? Reactivations are when previously churned customers come back and start paying again. Reactivations are way too often overlooked, but they can be a meaningful lever for growth if you approach them strategically. Our B2C friends often obsess over there, but in B2B, we rarely approach getting customers back as broadly and strategically as we could. RevenueCat manages 40% of all mobile apps subscriptions, across 10,000+ paid apps. What does it see? 12% of lapsed paying customers … come back later. Most are more B2B2C that B2B, but the point still holds. 👉 In B2B, about 8-12% of churned customers tend to come back, depending on your business model and how well you nurture them after they leave. That’s a big enough number to make it worth your time. To drive reactivations, you need a dedicated strategy: #1. Drip Campaigns for Churned Customers Set up a series of emails or messages targeted specifically at churned customers. Space them out—every 60-90 days is a good cadence. Highlight new features, improvements, or anything that addresses the reasons they left in the first place. #2. Invite Them to Events Webinars, product launches, or even customer success stories can help keep you top of mind. It’s about reminding them why they liked your product in the first place. #3. Offer a Low-Risk Reentry Sometimes, churned customers just need a nudge. Offer them a free trial or a discounted rate to come back. Make it easy for them to re-engage without a big commitment upfront. #4. Focus on High NPS Customers: If your product has a high Net Promoter Score (NPS), you already know many of your customers liked or even loved your product. These are the ones most likely to come back if you stay in touch and show them the value they’re missing . #5. Treat Them Well When They Leave. This is critical. And too often, done wrong these days. Let them go gracefully—don’t play games with their data or make it hard to cancel. If you treat them well on the way out, they’re more likely to come back when the timing is right. Reactivations are especially valuable because they often come with lower CAC (Customer Acquisition Cost). You’ve already built some trust with these customers, and they’re familiar with your product. The key is to stay patient and consistent—reactivations can take months or even years, especially in enterprise B2B. But if you play the long game, they can be a meaningful part of your growth strategy.