I’ve spent nearly 20 years working with CFOs. …and there’s one consistent blind spot: 𝐄𝐯𝐞𝐧 𝐭𝐡𝐞 𝐬𝐡𝐚𝐫𝐩𝐞𝐬𝐭 𝐟𝐢𝐧𝐚𝐧𝐜𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐭𝐨 𝐭𝐞𝐥𝐥 𝐭𝐡𝐞 STORY 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬. From ASX-listed giants to SMEs and fast-scaling startups… Either: a) They’ll talk about what they did BAU but leave out the exceptional gains they added…and how they did it. Not the numbers. The STORY. Or b) They’ll be all fluff and no substance. 🧨 And if you can’t clearly communicate your impact, you risk being underestimated or overlooked…especially in interviews, board meetings, or succession planning conversations. So here’s a practical habit I encourage CFOs to build: 🔥The “Impact Log” 🟰your secret weapon for career storytelling. No fluff. Just a regular, disciplined process to: • Track your results • Capture business impact • Turn raw wins into boardroom-ready stories Here’s how I recommend doing it: ⭐️ 1. Friday Flashbacks Every Friday, take 15 minutes to jot down key achievements: • What did you influence, improve, or drive this week? • Any decisions that saved money, unlocked growth, or solved a major issue? Keep it brief…but consistent. ⭐️ 2. Monthly Milestones Once a month, pick 1 or 2 standout wins and write them up using this structure: • What was the challenge? • What did you do? • What changed as a result? This gives you a steady flow of stories for: • Interview prep • Performance reviews • Board updates • Your resume or LinkedIn ⭐️3. Quarterly Storyboarding Each quarter, choose your top 2 or 3 wins and build them out into full leadership narratives. Frame them around: • Context • Action • Outcome • Commercial impact Optional: Use AI to refine the story, tighten the language, or tailor it for a specific audience or job. Example: • Raw win: Renegotiated funding terms with bank • Milestone format: Secured revised $10M facility with reduced interest margin, improving cash flow by $320K annually. • Story version: In Q1, with tightening liquidity, I led negotiations with our lender to secure more favourable funding terms. By repositioning our risk profile and backing it with strong forecasting, we secured a $10M facility with lower interest, improving our annual cash position by $320K. Finance leaders: your story matters just as much as your spreadsheet. Don’t wait until you need a new job or a board seat to start crafting it. Keen to hear: How do you keep track of your wins?
Writing Detailed Project Reports
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This separates top performers from the rest: They provide proof of their impact. You can outwork everyone and still go unnoticed. Because hard work makes you reliable... But proof makes you rise. Leaders who decide your next role don’t assume. They look for evidence. Here are 10 smart ways to prove your impact at work: 1️⃣ Keep a Wins List ↳ Track results weekly, don’t rely on memory. ↳ Record both measurable and soft-skill wins. ↳ Review monthly so proof is always within reach. 2️⃣ Use Numbers + Story ↳ Quantify outcomes but explain the “how.” ↳ Pair data with a short narrative for context. ↳ This helps leaders grasp the real impact. 3️⃣ Share Outcomes, Not Effort ↳ Replace “worked hard” with “improved turnaround by 20%.” ↳ Be clear about what changed or improved. ↳ Let facts tell your story, no fluff needed. 4️⃣ Collect Feedback Often ↳ Ask after each milestone or project. ↳ Keep screenshots of praise or recognition. ↳ Use them in reviews or portfolio decks. 5️⃣ Connect to Bigger Goals ↳ Link your results to company objectives. ↳ Mention how your work supported a wider strategy. ↳ It shows you think beyond your own tasks. 6️⃣ Communicate Your Progress ↳ Share monthly updates with highlights and key metrics. ↳ Use short visuals or bullet summaries. ↳ Visibility creates momentum and trust. 7️⃣ Celebrate Team Wins ↳ Publicly acknowledge contributions from others. ↳ Tag or mention teammates when sharing outcomes. ↳ Recognition amplifies your credibility as a leader. 8️⃣ Show Up Consistently ↳ Be reliable across meetings, deadlines, and delivery. ↳ Keep tone and performance steady, not situational. ↳ Small consistencies build long-term proof. 9️⃣ Reflect + Review Quarterly ↳ Summarise learnings and achievements every 3 months. ↳ Identify what patterns led to success. ↳ Adjust habits based on what’s driving growth. 🔟 Tie Proof to Purpose ↳ Link outcomes to your values or leadership style. ↳ Explain why results matter, not just what happened. ↳ Purpose-backed proof sticks in leaders’ minds. Your impact won’t speak for itself. You have to help it get heard. Which one will you start with this week? Share it in comments 👇 ♻ Repost this to help your network. ✅ Follow Emma King for more on leadership, growth, and people.
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Your Impact Report is Probably Boring (And It's Costing You Donors) One approach puts donors to sleep. The other opens wallets. Which are you choosing? Effective storytelling in impact reports is key. Here's how to do it: Start with a Hook: Before: "We provided 10,000 meals last year." After: "Maria turned our food bank into a stepping stone for her family's future.” Use the "Before and After" Technique: Before: "Our job training program had a 75% success rate." After: "John went from homeless to homeowner in 18 months. Here's how our program made it possible..." Incorporate Sensory Details: Before: "We built a new playground." After: "Where there was once an empty lot, kids now laugh and play. The bright red slides and yellow swings have brought new life to the neighborhood. Parents chat on nearby benches, watching their children make new friends and create lasting memories.” Showcase Donor Impact: Before: "Your donations helped us achieve our goals." After: "Because of supporters like you, Sarah received the life-saving surgery she needed. Here's a letter from her family..." Use Data Visualization: Before: "We increased literacy rates by 40%." After: [Include an infographic showing a child's journey from struggling reader to honor roll student, with key stats along the way] End with a Clear Call-to-Action: Before: "Please consider donating." After: "For just $50, you can provide a month of tutoring for a child like Tommy." How to implement this: ☑️Identify your most compelling success stories ☑️ Gather quotes and personal anecdotes from beneficiaries ☑️Collect before-and-after photos or data points ☑️ Craft your narratives using the techniques above ☑️ Test different versions with a small group of donors ☑️ Refine based on feedback and roll out your new, story-driven impact report
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How to Document Your Achievements at Work. Nobody tells you this, but your career is only as strong as what you can prove. Not what you did or felt but what you can document. So here is how to document intentionally👇🏽 💡 Track your wins weekly, not yearly: Most people wait until performance reviews to remember what they have done, and by then, a lot of impact is already lost or watered down. Instead, build a simple weekly habit where you reflect on what you actually contributed and any feedback you received. When you do this consistently, you stop relying on memory and start building a clear, ongoing record of your growth that you can easily use for CV updates, interviews, and performance conversations. 💡 Capture numbers immediately: Results are strongest when they are backed by data, but data doesn’t stay accessible forever. Dashboards get updated, conversations get buried, and details fade over time. The moment you see a result, whether it’s increased engagement, revenue influenced, reduced errors, or time saved, ensure to document it in context. Write down what the situation was before, what you did, and what changed. This helps you clearly connect your work to business impact and makes your contributions more credible, measurable, and difficult to overlook. 💡 Save proof like your career depends on it: It’s not enough to say you achieved something; you need to be able to show it. Start keeping a simple “career evidence folder” where you store screenshots of results, positive feedback from clients or managers, emails, dashboards, project links, and before-and-after comparisons. This doesn’t have to be complex, but it needs to be intentional. 💡 Document challenges: Your strongest stories won’t always come from things that went perfectly; they often come from problems you had to solve. Start documenting the challenges you faced, the constraints you worked under, the decisions you made, and what eventually worked. This shows how you think, how you adapt, and how you take ownership. It also helps you communicate your value beyond surface-level achievements by highlighting your problem-solving ability, resilience, and strategic thinking. 💡Turn your work into stories, not tasks: Most people describe their work as a list of responsibilities, but high-impact professionals communicate their work as outcomes. Instead of focusing on what you were assigned to do, focus on what changed because of you. Clearly explain the situation you encountered, the action you took, and the result you achieved. This approach not only makes your experience more compelling but also helps others quickly understand your value and trust your ability to deliver results. Ultimately, hard work gets you in the room, but documented impact moves you forward. Save this and start today, even if it’s just one thing you did this week💙. #buildinpublic
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If a tree falls in the forest and no one hears it, did it make a sound? If you ship a major project and your boss doesn't see the ROI, it might as well have never happened. Many professionals wait for their annual review to talk about their achievements, but by then, the details are a blur. To get fast-tracked for a promotion, you need a distribution system for your wins. You need to train your manager to see you as a steady producer of measurable value. Key Takeaways: - Move from status reports to "Win Wires." A Win Wire is a concise, results-oriented update that leads with the business impact rather than administrative chores. - Quantify the waste you removed. Instead of saying you fixed a process, explain how many hours of admin time were reclaimed or how much server cost was reduced. - Make your manager look good. Provide your boss with a "copy-paste" block of text they can use to brag about your team's success to their own leadership. Action You Can Take: Draft a "Win Wire" email this Friday afternoon listing your top achievement from the week using the Challenge-Action-Result (CAR) format and send it to your manager. Do you currently track your wins weekly, or do you scramble to remember them once a year during review season? #Leadership #Promotion #WorkplaceTips #Visibility
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If you are already working in data DOCUMENT YOUR SUCCESSES Only you can own your story. Stop leaving it behind with your last employer. Here is how to do it the right way: • Keep a running log of projects you worked on and your role in them • Write down key metrics you improved (without exposing sensitive data) • Save project outlines, requirement docs, or process notes you created • Collect feedback from leaders and peers in writing (emails, performance reviews, LinkedIn recommendations) Your career is built on proof, not memory. Document it or risk losing it. Here is a format of a Success Log Template 1. Problem What was the issue you were asked to solve? (Ex: Reporting delays caused leaders to wait 2 weeks for sales updates) 2. Action What did you do specifically? (Ex: Built an automated report in Power BI that refreshed daily) 3. Result What changed because of your work? (Ex: Leadership now makes same-day decisions, saving hours each week)
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