Writing Educational Content

Day 3 of teaching A to Z of Linkedin .Today is “C for Content that goes Viral” Let’s get real if profile is the body of your LinkedIn, then content is the soul. I’ve been creating content on LinkedIn for over 3 years now and here’s what I know for sure: ✔️ Content builds visibility. ✔️ Content builds credibility. ✔️ Content builds community. But wait, not all content performs equally. Let’s break it down: 📌 What kind of content works on LinkedIn? ✅ Personal Experiences with Professional Learnings Posts that start with “I failed at...” or “I learned this the hard way...” often get 3x more engagement. Vulnerability + Value = Viral. ✅ Carousels with Clear Value People love to learn. Give them step-by-step guides, templates, or tips. Tools I’ve used? ChatGPT, Canva, and Notion. ✅ Contrarian Opinions Don’t be afraid to question the norm. My most viral posts? When I said, “Don’t romanticize overworking in your 20s.” Be bold, but respectful. ✅ Industry Breakdown & Trends Whether you're in finance, design, tech, or marketing ,educate your audience about what's changing. Format it like “What’s new in ___ this week?” or “X things I wish I knew before joining ___.” 📌 How often should you post? There’s no one-size-fits-all answer. But here’s a solid starting point: Beginner: 2x a week Intermediate: 3–4x a week Advanced/Creator: Daily (5x a week is ideal) More than consistency, clarity and relevance matter. 📌 Structure of a High-Performing LinkedIn Post: 1. Hook (Line 1–2): Grab attention. Make people stop scrolling. Example: “I was rejected 17 times before I landed my dream job at AmEx.” 2. Story or Insight (Lines 3–8): Tell a story, share context, add emotion or lessons. Make it relatable. 3. Value/Framework (Lines 9–12): Give something they can use. A mindset, a tip, a list, or a reflection. 📌 CTA : End with: “What’s your take?” “Would you do this differently?” “Comment below with your experience.” 📌 Common Mistakes to Avoid: 🚫 Posting only when you need something 🚫 Turning your post into a CV 🚫 Using too many hashtags (3–5 max) 🚫 Copy-pasting viral templates with zero originality 🚫 Not engaging with comments on your post 📌 My 3-Post Challenge for You: If you’re just starting out , here's your content roadmap for the next 7 days: 📌 Post 1: Talk about a challenge you faced & what you learned 📌 Post 2: Share 5 tools that help you be more productive 📌 Post 3: Reflect on a book, podcast, or reel that changed your mindset Any guesses or suggestions for tomorrow's word :D ? Let’s build your voice, one post at a time. #LinkedInTips #ContentStrategy #PersonalBranding #riyagadhwal #linkedin

LinkedIn is where 1 billion professionals will listen to what you have to say as an expert! But how to start and write the perfect post? To answer this question, I had the pleasure to be the "Special Guest" of L'Oréal Employee Advocacy program. I shared best practices with hundreds of L'Oréal's ambassadors across the world. Here are 5 tips for making your content stand out: 1️⃣ Know your audience: Every post has an ideal target. Ask yourself, 'Who is this for?', 'which professional community do you want to talk to?' Regularity and consistency is key here to grow your own audience over time and build a powerful professional community. 2️⃣ Stick to your expertise: Write about what you know. You don't need to be a worldwide authority on a topic. Share your work experience, summarize research in your field, post your take-aways about a conference or an event you are attending or contributing to. 3️⃣ Authenticity matters: Share your point of view. Opinions and advice get more traction than generic information. Today’s company needs to be embodied by authentic leaders who are showing their true self and authenticity. So bring your unique perspective to the table. 4️⃣ Foster real engagement: LinkedIn values meaningful comments over empty ones like 'Great!' or 'So true!'. Ask yourself, 'Is this content informative enough? Will my audience learn something out of it?'. And of course, keep the conversation going in the comments. And don't forget to @mention other members so that they can join the conversation. 5️⃣ Test various formats, including video: In addition to post, carousels, articles, try videos! They are currently the most engaging format on LinkedIn with uploads up 34% year-over-year. So now is the perfect time to try by sharing work tips, company news, office behind the scenes, skills building in your area of expertise! Vertical format, less than 2 minutes. Thank you Blanca Juti, Emile COMPIN, Renan Miranda, Jean Loh, Fernanda Castillo for inviting me! Getting employees share their expertise on LinkedIn is the way to go in order grow the L'Oréal's community across the world.

LinkedIn quietly updated its Professional Community Policies last week, and it’s a shift worth noting for anyone who shares educational, thought-leadership, or industry content. The headline: LinkedIn will now allow certain posts that might otherwise violate content rules if they’re deemed newsworthy or educational and serve the public interest. Think: real-world professional examples, a surgeon sharing a case study, a journalist covering conflict, or even a housing-market expert highlighting financial distress, that might have been flagged before but are contextually valuable. Why this matters for professionals: If your content helps people learn, prepare, or understand, LinkedIn wants to protect that. But context is everything. Frame your content with clarity and purpose. Add captions, explanations, or disclaimers that signal why it matters and what others can learn. What to watch: Content that’s allowed under this rule may still be restricted in reach or covered by a “See more” screen if it’s sensitive. Promotional or sensational posts won’t qualify, educational and newsworthy intent is key. Transparency and professionalism are the new currency of credibility. You can read LinkedIn’s updated Professional Community Policies here: https://lnkd.in/gvr3KHPk

"Imagine a university course where learning echoes across a global professional network." That’s what happens when LinkedIn becomes part of the curriculum. Over the past year, I’ve integrated LinkedIn into my courses, and the results have been transformative. Why LinkedIn? LinkedIn is more than a networking platform. It is a dynamic learning environment where students can: ✔️ Engage with real-world business challenges ✔️ Build their personal brand ✔️ Interact with industry leaders ✔️ Gain immediate, real-world feedback Here’s what I am using LinkedIn for: 1. Weekly Reflections & Micro-Learning Posts 2. Collaborative Learning Through LinkedIn Groups 3. Real-World Projects with Industry Feedback 4. LinkedIn Live Sessions with Industry Experts 5. Building Professional Portfolios The Bigger Picture This approach aligns with the university's knowledge-sharing mission and industry engagement. Every post and discussion amplifies the university’s visibility, attracting prospective students and strengthening ties with the business community. What’s Next? Here are some additional ideas on using LinkedIn in courses: 💡Peer Reviews via LinkedIn Articles: Students publish drafts as articles and invite constructive feedback from classmates and professionals. 💡LinkedIn Polls for Research: Students use polls to gather real-world data for course projects. 💡 Case Study Debates: Teams debate business cases in LinkedIn comments, with industry professionals weighing in. Are you using LinkedIn in your courses? It would be great to share examples and ideas for innovative use cases in the comments! #EducationInnovation #LinkedInLearning #Universities #HigherEducation #ProfessionalDevelopment

4 Content Pillars That Dominate LinkedIn- Forget the generic advice. Focus on these 4 content pillars that consistently perform well: 1/4: Point-of-View (POV) Content: Share your unique take on industry trends or challenges. This establishes you as a thought leader. Example Title: "The Untapped Potential of AI in [Your Industry]" - Briefly discuss your perspective on how AI can revolutionize a specific area. 2/4: Experience-Based Content: Showcase your expertise through real-world examples. This builds credibility and trust. Example Title: "How We Increased Sales by 20% Using [Specific Strategy]" - Share a concise success story highlighting your skills and results. 3/4: Storytelling Content: Connect with your audience on an emotional level through compelling narratives. This makes your content memorable. Example Title: "The Biggest Lesson I Learned From a Failed Project" - Briefly recount a professional setback and the valuable takeaway. 4/4: Knowledge-Based Content: Offer valuable insights and practical tips related to your field. This positions you as a valuable resource. Example Title: "3 Simple Strategies to Improve Your [Relevant Skill]" - Share actionable advice that your audience can implement immediately. Key Takeaways from my LinkedIn Success: 📌 Use eye-catching images or videos to grab attention. 📌 Craft titles that pique curiosity and entice clicks. 📌 Use relevant hashtags to expand your reach. 📌 Respond to comments and participate in discussions. 📌 Post regularly to stay top-of-mind. By focusing on these 4 content pillars and following these best practices, you can create a strong LinkedIn presence and achieve your professional goals. What types of content have you found most effective? #LIPostingChallengeIndia #content #personalbrand

Content Strategy for Busy Executives Creating quality content consistently on LinkedIn can feel like an uphill battle with the bandwidth available. I hear you. But, what if I told you that you could make a significant impact without having to carve out hours from your already packed schedule? Let's dive into some actionable tips that will help you streamline your approach and maximize your LinkedIn presence. 0. Identify your key topics This is the most important step. Identify your key/umbrella topics that you can talk about as a subject matter expert. Dissect those topics into sub-topics>>Micro topics>>Nano topics For eg: Leadership>>Behaviour>>Characteristic Behaviours of Transformational Leadership>> A anecdotal LinkedIn post citing intellectual stimulation 1. Leverage the Power of Planning Spend 30 minutes at the start of your week planning your content calendar. A little foresight goes a long way in ensuring a consistent and impactful presence. 2. Curate, Don’t Just Create Not all your posts have to be original content. Sharing your views on industry news, articles, or studies can be incredibly engaging. It shows you're in tune with the latest trends and willing to spark conversations around them. 3. Batch Create Your Content Dedicate a specific time slot in your week for content creation. In just one hour, you can draft several posts or short articles. Use LinkedIn's built-in scheduling tools to schedule these across the week. This approach not only saves time but also keeps your feed active. 4. Engage Efficiently Allocate 10-15 minutes daily to engage with your network. Comment meaningfully on posts, share insights and respond to comments on your posts. Engagement builds community and amplifies your visibility. 5. Repurpose with Purpose Got an old blog post or a keynote speech? Break it down into bite-sized posts, infographics, or short videos. Repurposing content extends its shelf life and appeal, reaching more people with less effort. 6. Embrace Video Content Videos are a powerful way to connect with your audience. It's a great tool if you are not camera shy, a quick 1-2 minute video sharing a tip, insight, or reflection can be more engaging than a long post. And with today’s smartphones, a high-quality video is just a few taps away. 7. Use LinkedIn’s Built-in Features Polls, LinkedIn Live and LinkedIn audio are fantastic tools to engage your audience with minimal effort. They offer a more interactive experience and can provide valuable insights into your audience's preferences and thoughts. Yes, you do need creativity for writing But on LinkedIn consistency is equally important So think of it as a process first Remember, the key to a successful LinkedIn strategy isn’t in spending countless hours online but in being strategic. Would love to hear your thoughts and strategies too! How do you make the most of your time on LinkedIn? Drop your insights below! #personalbranding #contentstrategy #thoughtleadership

Share what you know, not what LinkedIn expects. Most people get confused about educational content on LinkedIn. They think proving expertise means complexity. It doesn't. Here's the framework I use: Think about WHERE people consume your content. They're commuting. At lunch. Between tasks. Your audience is coming from different places, different headspaces. This isn't a textbook scenario where someone sits down specifically to study your post. So here's what works: → Use very simple language, even for technical topics → Give examples from everyday life (I use food analogies all the time) → Make it relatable to anyone, regardless of industry knowledge → Keep information light and engaging The goal? Anybody should be able to read and understand what you're trying to say. I learned this by watching what pushes people away: Loading someone with tons of information in the first go. Dense technical words. Charts and graphs that feel like homework. Before the concept gets clear, they're already gone. Here's my practical shift: Imagine explaining your industry to a layman. That's your LinkedIn voice. Keep the in-depth stuff, the hardcore research, the technical deep-dives for your actual consultation calls. That's where depth belongs. On social media? Go with the flow. Be natural. Make learning fun. Because that's why people prefer social media for learning, it's not monotonous, not boring, not repetitive. It's a creative way of educating people. The language is fun. The content is engaging. The examples connect to real life. Your expertise matters. But so does making sure people can actually absorb it. What's one complex concept from your industry you could explain using an everyday example? #LinkedInTips #ContentSimplified #CreateWithClarity [Hi, I’m Debapriya and I help busy entrepreneurs and solopreneurs create simple, powerful content that builds visibility and trust on LinkedIn.]

When I first started posting on LinkedIn, I thought I had to sound “professional” all the time. You know the kind, stiff language, formal tone, robotic delivery. But the posts fell flat. Low engagement. No real connection. Then I learned something valuable: People don't want perfection. They want clarity, honesty, and content that actually helps. Once I made that shift, everything changed. Here are the 4 types of content that helped me win on LinkedIn and still do: 1. Education That Solves a Problem Teach something your audience can apply right away. This positions you as helpful, not just smart. ✓ Share how-to guides based on your expertise ✓ Break complex topics into easy steps ✓ Add mini case studies or quick lessons ✓ Give away tools, frameworks, or shortcuts The goal is to make learning simple and useful. 2. Share Behind-the-Scenes Moments People relate more to your process than your polish. It’s okay to show the messy middle. ✓ Talk about your daily work habits or routines ✓ Share lessons from setbacks or pivots ✓ Document your progress, not just your wins ✓ Be honest about challenges and growth Authenticity builds connection more than perfection ever will. 3. Talk About Industry Trends Your audience wants to know you’re up to date. This type of content builds authority without sounding like a newsfeed. ✓ Highlight what’s changing in your niche ✓ Share your take on recent updates ✓ Predict where your field might be heading ✓ Ask your network for thoughts and insights It shows you’re not just watching , you’re thinking. 4. Post Content That Builds Conversation Don’t just speak at people, speak with them. Comments create community. Dialogue drives growth. ✓ Ask open-ended questions ✓ Share thoughtful, even bold opinions ✓ Run simple polls or “this vs that” debates ✓ Respond to comments in meaningful ways Engagement is the real metric that matters. These 4 content types helped me move from just “posting” to actually connecting. And the best part? You don’t need a perfect strategy, you just need to be helpful, real, and human. Which one do you use most in your content mix?

When I was at Snap, we'd implement 2-3 algorithm changes a week. Creators would be up 40% one week, down 50% the next. What I learned? You can't win visibility by gaming the algorithm. But here’s what you can control: My years in the Snap algorithm room were eye-opening. Once, our engineers presented an algorithm change that increased time spent by 2%. Great news for creators, right? But dig into the data - you’d see individual publishers were whiplashed. Some were up 50%, others down just as hard. The next week? Flipped. Those gains and losses reversed completely. Here’s what that experience taught me: You CANNOT outsmart week-by-week changes to the algorithm. However, YOU CAN study and master what the platform is optimizing for LONG-TERM. On LinkedIn, 4 business goals determine which posts rise to the top. Here’s how you can start creating content with those objectives in mind: 1. TIME SPENT + DAU LinkedIn wants more from us than a quick DM check. The ideal? We lock into content while commuting...or on the toilet (yes, we all do it). Plus, we become Daily Active Users (DAU) with a reliable LinkedIn habit. → HOW TO ACT ON IT: Your content has to spark an experience that lasts over time. Craft posts with enough valuable fodder to keep me reading. Cultivate a dynamic personality that makes me want to interact with you through the week. 2. TIME 𝗪𝗘𝗟𝗟 SPENT LI doesn't care about engagement at all costs. They want to make our experience feel VALUABLE. Because that value incentivizes us to keep our profiles updated (and keep their data products super sellable). → HOW TO ACT ON IT: You need to send the platform indicators that your content is delivering significant value to users. If folks are re-sharing your post or DM’ing you to learn more - aces. 3. LEARNING: LinkedIn is explicit that they want to be a learning platform. They prioritize content with insights and lessons that help people elevate their career and enrich themselves. Educational content is what they'll reward in the long run. → HOW TO ACT ON IT: Always think about helping your audience SEE THEMSELVES in your post. When you share a story, it’s for the learning I can carry forward. When you post a win, it’s so I can learn from the roadmap that got you there. 4. NEWS: LinkedIn wants to step in as a replacement for X. Their goal is to become the platform where news is broken by execs - almost a trade pub where users are the reporters. → HOW TO ACT ON IT: Prioritize education over promotion, and consider investing in tentpole announcements and reports that offer deep insight and value to your audience. Above all, LinkedIn wants to elevate its brand. To do that, it's going to prioritize the highest value content on the platform. Forget the algorithm. Focus on making your content the best it can be. 👋 I’m on a mission to master LinkedIn strategy for B2B execs. I publish my findings weekly. Follow + learn with me in public.

Stop reinventing the wheel. Start curating it. Did you know your people could be losing 10 hours a week chasing the information they actually need? That’s a full day of productivity evaporated.¹ Here’s the twist: the problem isn’t too little content—it’s too much. L&D teams are grinding to build everything from scratch, while marketing quietly perfected a counter—content curation.₂ Let learners swim, don’t drown. Instead of fueling the content fire, what if we became expert filters—trusted guides who deliver exactly what matters, exactly when it matters? The CURATED model lays it out: - Clarify goals - Unearth existing gems - Refine them for relevance - Arrange in bite-sized flows - Transform for the learner’s experience - Engage with interaction and feedback - Deliver—and loop back with iteration Marketers did this first. They flipped chaos into clarity by treating content like curated conversation, not clutter. Make curation your superpower: Your next move is simple: Flip your mindset: Forget content first—think learner first. Start your CURATED experiment: Even one curated list or learning calendar can demonstrate impact. Invite your SMEs to team up: Build a network of internal curators, not lone creators. In a world drowning in content chaos, be the beacon. Don’t add to the flood—be the one who shines the way. Your learners don’t need another content dump. They need a compass. https://lnkd.in/gCjUCY8h What’s one topic your team could stop building and start curating this month?