The reach is rented: Why travel brands need to stop building for algorithms

The reach is rented: Why travel brands need to stop building for algorithms

Opinion / Online
By Phil Treagus-Evans - Giraffe Social / September 18, 2026
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Trip.com's TripGenie to get booking capabilities through Mastercard partnership
By Linda Fox September 17, 2026
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Guesty acquires Smily to expand in French STR market
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Guesty acquires Smily to expand in French STR market
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News / Distribution
European hotels maintain direct distribution lead over OTAs
By Linda Fox September 17, 2026
HOTREC's hotel distribution study revealed that 51% of bookings are made directly with hotels, while almost 30% are made through OTAs.... Read More
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Qantas opens product innovation center in Adelaide
By Abby Crotty September 16, 2026
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News / Online
Dormakaba to acquire hotel tech specialist Alliants to strengthen hospitality offerings
By Abby Crotty September 16, 2026
Dormakaba, a Switzerland-based access control system provider, said acquiring Alliants will provide more value for its hotel customers.... Read More
News / Finance
Trip.com Group Q2 hit by fine from Chinese regulator
By Linda Fox September 16, 2026
The Chinese OTA's accommodation revenue for Q2 was offset by the penalty imposed by China's State Administration for Market Regulation.... Read More

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Trip.com's TripGenie to get booking capabilities through Mastercard partnership
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The reach is rented: Why travel brands need to stop building for algorithms
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