Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Google Finance Gets AI Deep Search & Prediction Market Data
Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking.
The New Optimization Stack: Where SEO Meets AI Retrieval
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built.
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
Altman rejects ad-driven business models like Google’s but doesn’t entirely rule out advertising.
Why AI Content All Sounds the Same & How SEO Pros Can Fix It
Unlock the secrets of AI content creation that actually gets cited. Learn how to enhance your visibility with unique AI-generated articles.
Perplexity Bets $400M On Snapchat To Scale AI Search Adoption
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year.
AI SEO: How To Understand AI Mode Rankings
A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes.
Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users.
LLM Traffic Is Shrinking
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete.
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility.
Report: Apple To Lean On Google Gemini For Siri Overhaul
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge.
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility.
Google Discusses Digital PR Impact On AI Recommendations
Google says AI surfaces businesses the same way people do, by checking what others recommend online.
10 ChatGPT Alternatives You Can Try In 2025
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more.
Discounted ChatGPT Go Is Now Available In 98 Countries
OpenAI’s made ChatGPT Go available in 98 countries, including 8 in Europe and 5 in Latin America.
How Agentic Browsers Will Change Digital Marketing
With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement.
Anthropic Research Shows How LLMs Perceive Text
Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word.
Google Labs & DeepMind Launch Pomelli AI Marketing Tool
Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses.
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes.
The AI Search Visibility Audit: 15 Questions Every CMO Should Ask
Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.
Trust In AI Shopping Is Limited As Shoppers Verify On Websites
An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying.
Microsoft Locks In OpenAI Partnership Through 2032
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B
AI Is Breaking The Economics Of Content
The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior.
OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place.
The Same But Different: Evolving Your Strategy For AI-Driven Discovery
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.
OpenAI Releases Shared Project Feature To All Users
ChatGPT’s shared projects feature is now available globally across all plans.
Microsoft Updates Copilot With Memory, Search Connectors, & More
Microsoft’s Copilot Fall Release adds new features, including search improvements, memory, connectors, and more, rolling out now.
Measuring When AI Assistants And Search Engines Disagree
As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation.
Google’s New BlockRank Democratizes Advanced Semantic Search
Google’s new BlockRank AI ranking method could make advanced semantic search accessible to everyone.
AI Assistants Show Significant Issues In 45% Of News Answers
A cross-market study of 2,709 AI-assistant responses found 45% had significant issues and 81% had some issue. Gemini had the most issues with sourcing.