The document provides an overview of the manufacturing industry in 2013, noting trends, opportunities, and changes. It also summarizes Beaver Group, a UK-based digital media agency that provides various services including digital signage, web design, and mobile apps. They have done deployments for brands such as P&O Cruises, Showcase Cinemas, and Burger King. The document then discusses why Beaver Group chose Autodesk PLM 360, a cloud-based product lifecycle management software, highlighting benefits like easy access from any device, quick deployment, and low infrastructure costs.