SEO Marketing
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This document outlines 5 important concepts of SEO: SEO is an ongoing process that requires evaluation and refinement over time, not just a single tactic. Proper image optimization is important, including using descriptive alt text. Link building is influenced by the number of relevant backlinks from other sites. Mobile experience is key, ensuring usability, removing unnecessary content, and passing mobile tests. User interface and experience should focus on understanding users and their goals through an easy to scan interface with a clear call to action.
SEO Marketing
- 2. SEO is the practice of increasing the quantity and quality of traffic to your website through organic Search Engine Results. WHAT IS SEO ?
- 3. SEO IS AN ONGOING PROCESS • There instead one specific tactic that you can implement at the start to succeed in the race. • It required many efforts to be evaluated, tweaked, and refined.
- 4. IMAGE OPTIMISATION • The Alt tag is probably the most important image-optimization factor. • Is displayed in place of the image if the image cannot be shown or is taking too long to load.
- 5. LINK BUILDING The number of backlinks, the relevance of the linking pages, and the keywords influence the position of your page Natural links are links that are given by websites that choose to link to your content Backlinks are links from other websites to your website.
- 6. MOBILE EXPERIENCE • Improve mobile usability • Remove unplayable content and blocked resources. • Take the Mobile-Friendly Test. • Eliminate intrusive pop-ups and interstitials.
- 7. USER INTERFACE (UI) • Get your priorities straight • Understand your users and their phases • Create an experience based on the goals • Make the interface follow the user, not the process.
- 8. • Focus on the Experience • Make it Easy • Make it Scannable • Use a Clear Call to Action • Assure SEO Fundamentals are in Place USER EXPERIENCE (UX)