Digital media usage_snapshot_2013

Digital media usage_snapshot_2013

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  NOVEMBER 2012 US DigitalMedia Usage: A Snapshot of 2013 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year’s patterns—critical for marketers to understand as they develop campaigns to target the growing online and mobile populations. presented by:
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  Dear eMarketer Reader, USDigital Media Usage: A Snapshot of 2013 is a great example of eMarketer’s forecasts of digital media usage and penetration, based on our model of comparative estimates and the analysis of multiple perspectives. Our corporate subscribers also have access to industry, demographic and advertising spending numbers and analysis for mobile, social, advertising and more—all digital channels, US and international. In fact, we publish about 200 reports a year on these topics. We thank you for your interest in the Snapshot and ExactTarget for sponsoring it, making it possible for us to offer it to you today. Best Regards, Crystal Gurin Vice President and Publisher eMarketer, Inc. www.emarketer.com 75 Broad Street [email protected] Floor 31 215.629.1517 (direct) New York, NY 10004 215.266.1436 (mobile)
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  2013 US DigitalMedia Usage As the population of internet users inches past three-quarters of the US population, growth is continuing to slow. Social network usage growth is still higher, but down significantly from earlier years to just 4.1%. Facebook Internet Users In the US alone, 146.7 million people will 245.2M use the social network at least monthly, or nearly 60% of internet users. up 2.6% from 2012 Social Network Users 164.2M up 4.1% from 2012 Facebook Users 146.7M up 3.9% from 2012 Twitter The number of Twitter users is still Twitter Users 36.3M growing in the double digits, though from a much smaller base than Facebook. Less than 15% of the US online population will use up 14.2% from 2012 Twitter next year.
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  Ecommerce Like internet use overall, ecommerce is growing slowly in terms of penetration. Nearly 190 million Americans will research and browse for products online, leaving relatively little room for growth. Average spending levels, and mobile commerce usage, will be bigger growth areas. Online Shoppers 189.6M up 2.9% from 2012 Online Buyers 156.1M up 4.2% from 2012 Social Gamers 80.9M Online Gaming Mobile will remain the biggest growth area for gaming, up 5.8% from 2012 with a 19% increase in usage. Smartphone gaming will rise even faster, by 27.8% to 97.6 million—surpassing the total number of online casual gamers for the first time. Online Casual Gamers Mobile Gamers 97.3M 121.3M up 3.9% from 2012 up 19% from 2012 Online Console Gamers Smartphone Gamers 44.0M 97.6M up 9.7% from 2012 up 27.8% from 2012
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  Mobile Usage All Mobile The overall mobile pie is huge, close to saturation at almost 250 million people. More and more of those Phone Users are pocketing smartphones, which means they’re also on the mobile internet—and exposed to more opportunities for advertising and marketing, with 247.5M up 2% from 2012 greater immediacy and relevance, than ever before. 95.6 % of smartphone users are mobile internet users Mobile Smartphone Internet Users Users 143.8M 137.5M up 18% from 2012 up 18.8% from 2012
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  Online Video Viewers Again, growth is relatively slow in the total number of Online online video viewers. Newer activities, like watching Video Viewers video on mobile devices or viewing long-form content 178.7M like TV shows and movies online, are gaining ground quickly, however. Smartphone video viewing in particular will rise nearly 22% next year. 56% of population 73% of internet users up 5.6% from 2012 2013 2012 KEY All Mobile Smartphone Video Viewers Video Viewers 73.3M 70.8M 22.9% of population 22.2% of population 29.6% of mobile phone users 51.5% of smartphone users up 19.8% from 2012 96.6% of mobile video viewers up 21.8% from 2012 Online Movie Viewers Online TV Viewers 87.6M 110.4M 27% of population 35% of population 36% of internet users 45% of internet users up 15.8% from 2012 up 12.8% from 2012
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  Tablets & Ereaders Tablets took off quickly after the release of the iPad, but their fast growth has come from a relatively small base. Next year, they will finally be in the hands of four in 10 internet users, or three in 10 Americans. iPads will continue to make up the lion’s share of tablets in the country. In 71 20 13 of . tab 2 Tablet Users w le % ill t u 99.0M be se 31% of population us iPa rs 40.4% of internet users er d s up 42.3% from 2012 iPad Users 70.5M 22.1% of population 28.7% of internet users up 32.6% from 2012 Ereaders, meanwhile, are a slower growth area. They will be about half as prevalent as tablets next year, as usage of the single-purpose devices grows by just 11.7% among adults. up Adult 45 m fro .6 Ereader Users 50.9M in 20 M 21% of adult population 12 25.8% of adult internet users up 11.7% from 2012
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  The world’s go-tosource for information on digital marketing, media and commerce. In the fast-paced digital world, it is neither prudent nor professional to make business decisions based solely on a single source. eMarketer helps companies minimize risk and maximize opportunity by providing… COLLECTIVE WISDOM COVERAGE See all aspects of what is happening today in digital marketing, media and commerce. COLLECTION Information is gathered from thousands of research sources around the globe and hundreds of interviews with industry professionals a month. CURATION eMarketer sifts through the clutter, vets data for accuracy and distills information to its essential intelligence – to save you time. COMPARISON Side-by-side source comparison charts display all relevant information on a topic in one place. CONTEXT Focused, clear and concise, eMarketer reports provide a quick, complete picture of fast-changing digital trends to make sense of complex issues. CONVENIENCE The information you need is accessible 24/7 from your PC, laptop, tablet or smartphone—and downloadable in PDF, Excel, JPEG or PowerPoint formats. CONFIDENCE For 15 years, eMarketer has been recognized as the standard for media coverage of the digital world—cited more than 4,000 times in the New York Times and Wall Street Journal alone—and relied on by major brands and advertising agencies around the globe. COMPETITIVENESS No one in business wants to be surprised, so see the trends coming and make certain your organization always has the latest, most accurate and comprehensive digital information available—with an eMarketer Corporate Subscription. To schedule a conversation or customized demonstration, go to eMarketer.com or call 212-763-6010
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  Harness the powerof Transform your data into relevant digital communications. www.ExactTarget.com