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How to Triple Your Job Offers
The document provides a comprehensive guide on tripling job offers through various strategies, including effective resume writing, personal branding, networking, and mastering job interviews. Key points include the importance of tailoring resumes for applicant tracking systems (ATS), building authentic relationships for networking, and utilizing the STAR method for interview preparation. The guidance aims to empower job seekers by providing actionable steps and fostering a proactive approach in the job search process.
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How to Triple Your Job Offers
- 1. How toTripleYourJobOffers Albert Qian Founder,Albert’s List September 12, 2016
- 2. Agenda Setting theRight Intentions Resumes and Cover Letters BuildingYour Personal Brand Networking and Relationship Building Job Boards and Communities Mastering the Job Interview Putting it AllTogether Q&A
- 3. About Me Technologyand marketing professional focused on Cloud / DevOps space – past experience at Cisco, HP, and Ingram Micro Founder, Albert’s List – community with 19,000 members Members have found work at companies like Google, Cisco, GoPro, andTwitter Author, New Grad’s Guide to Finding a Marketing Job in the San Francisco Bay Area (Amazon Bestseller)
- 4. Before we begin,let’s set some intentions for the evening.
- 5. Finding work isan inevitable outcome.
- 6. It is Okayto Ask for Help
- 7. It is Okayto Find a Job for the Sake of It
- 8. It’s Okay toFeelVulnerable AboutYour Search
- 9. That said… We willthrow the kitchen sink at the job search. Let’s get started.
- 10.
- 12. What isYour Resume? Acatalogue of all the jobs you have held and the capabilities that you carry A taste of who you are, but not the main course A foot in the door, but no guarantee of an actual job An evolution of who you have been and how you have grown over the years
- 13. Resume Basics Atypical resume has several key areas that contribute to the building of a profile. Career highlights and summary Education and certifications Job Duties and ActionVerbs
- 16. TheApplicant Tracking System (ATS) Onearea of contention and controversy in recent years is the ApplicantTracking System (ATS). Effective resumes get through the ATS with: Skills Relevant keywords
- 17. AWordAbout Cover Letters Dependingon who you ask, cover letters are or aren’t necessary The more entry-level you are or the more senior you are, the more you may need a cover letter. Cover letter outline Introduction Why you are the person for the job What sets you apart based on previous roles Call to action / Get in touch
- 18.
- 20. What isYour Personal Brand? Yourmessage to the world Your commitment to the world Your change to the world Your knowledge of the world
- 21. Developing a Personal Brand APersonal Brand Needs to be CLEAR Consistent Leading Engaging Adaptive Real
- 22.
- 23.
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- 26. What Is andIsn’t Networking? Networking IS building relationships with others. Networking IS business development. Networking IS adding value for others before yourself Networking is NOT selling yourself Networking is NOT about you Networking is NOT inauthentic
- 27. How Networking Fits in theJob Hunt In a noisy world, networking gets you in the door. Networking opens new doors that online job hunting sites do not. Networking puts you at the table for the right conversations. Networking allows you to understand what the industry is truly going through. Networking enables you to extend your personal brand online to offline 90% of jobs are filled for people who go through personal connections
- 28. Where DoYou Network? Broadly Chamber of Commerce Mixers Network AfterWork (NAW) Alumni Networking Events Networking-oriented Meetup Groups Broad Facebook groups around a topic In Depth Associations (eg; PRSA, IABC, SFAMA for marketing) Focused Meetup Groups on a specific topic Events at venues of interest (Hacker Dojo, Corporate HQ) Focused Facebook Groups on a specific topic
- 29. How DoYou Make NetworkingWork? Addvalue to others – it’s not about you Follow-up with others and engage
- 30.
- 32.
- 33. Making the Most ofBoth Be specific about what you want Update your profile early, update it often Like networking, provide to other people Be proactive – apply to jobs as well as being recruited
- 34.
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- 37. Self - Assessment andValue SituationalAssessment As a candidate, it’s important for you to understand the STAR method of interviewing. STAR stands for situation, task, action, and result.This method enables you to explain clearly how you did something at a past job that will help you for the future. Cost vs. Revenue Role Businesses are all about the bottom line and quarterly results. You must be able to demonstrate your understanding of this within your role, and understand if you cost your company money or make your company money. From there, drive the strengths within you home to show why you would succeed in a particular role.
- 38. Conquering Interview Questions Interview questionsall want to know one thing: How do you think you fit? Behavioral Situational Confidence and nervousness
- 39. The Most ImportantThing: It’sNot AboutYou
- 40.
- 42. AChecklist Create the visionyou want for your career FOCUS! Build the personal brand
- 43. AChecklist Network Job Boards andCommunities Prepare for the Job Interview
- 44.
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- 46.
Editor's Notes
- #5 Before we get into the meat of today’s discussion, I want to set some intentions for today and beyond, especially for those of you who are on the job search. I’ve discovered that my hunt for work is partially practical (what I have done in the past) and partially behavioral (driven by what I think).
- #6 Some of you might be here because you haven’t found work in a few weeks. Some of you might be here because you haven’t found work in a while. Regardless of where you have come from, it only matters where you are going. The important attitude to have here is that your ability to find work is going to be an inevitable outcome. You cannot think any other way.
- #7 We live in a world where asking for help is shunned upon, and in reality, nobody does any of this alone. I’ve built communities around the job search and field questions daily from interviews to offers. While Googling for what you need is absolutely something you should do, it’s important to find yourself the right communities that will give you what you need. Don’t shy away from help.
- #8 We live in a world where messages like “love what you do and do what you love” are top of mind. The reality is, we live in the Bay Area where it’s expensive to even pay rent. If you need to find a job, put that first. It’s okay to not have your paycheck be your passion.
- #9 Many of us feel vulnerable about our job search. Much like asking for help, we hide away from others because we feel shame for not working. The truth is, as long as you are moving forward in your career and doing the necessary work to move ahead, there is no reason not to feel vulnerable. Finding work is tough in the Bay Area, and everyone should be commended for doing so. Showing up is first and foremost.
- #12 Interviewing with a purpose – San Diego conversation
- #20 The Art of Active Networking
- #22 Consistent: You have to share your message, knowledge, and commitment to the world on a regular basis. Leading: You have to step up to the occasion and show that you aren’t just another voice, but someone to be spoken to. Engaging: Modern brands are not a one-way street. To succeed you must engage and interact with your audience. Adaptive: Today’s job search requires an understanding of marketing and communications. You are selling yourself. Learn what is new and adapt it to your own brand message. Real: Today’s brands must be authentic to shine. Being real and vulnerable will only show others who you are and what you are.
- #23 Much of my early career was spent in the social media space, so I know what it takes to get noticed and what it means to network online. Your brand will involve this as well. To build a brand well you need three things: Content Content is what you put out there. This is everything from what you write about to your website, LinkedIn, and social media presence. If you are CLEAR on your intentions and what you are looking to do, then people will know what to look to you for. Engagement Engagement are your interactions with other people. This is how you come across to other people and how you reach out to others. Luck When content and engagement are combined together, that creates luck. The more passive content you have out there that shows who you are, the more you provide others, the more you will see coming back to you. Timing Building your digital personal brand takes time. Rome was not built in a day and neither will your personal brand. You should ideally start before you need to find your next job, but it is never too late to begin.
- #25 When I first graduated from college, networking was something I had no clue about. Having networked on campus was something I thought was enough, but in reality it really wasn’t. As someone who chose to go on a far different path than my parents (engineering), it was imperative for me that (a) I get out of my comfort zone and (b) I learn a new skill. Networking’s base tenet is that of communication. I have found that in everything around the work that I have done as well as the people I’ve interacted with, there is no more important skill. You must do well here to get a job and beyond.
- #26 Getting to SoCal
- #29 In attending these networking groups, your intention can be to discover what you are looking for, be that a new job, new connections in any industry, or just to go out and meet people in general. I did this early on because I was new to marketing and had very little idea around what I wanted. Your experience – and mileage – will vary. In depth networking is better for those who are targeting a closer goal. This is me now in my career, attending events where the makeup of professionals is very explicit. These types of events include: In attending these types of networking events, you’ll have a clearer idea of what you are interested in and be able to meet the right people. Back in 2014 when I was in between wondering whether I wanted to do PR or marketing or social media, I found myself at a lot of PRSA events in the City where I would meet recruiters. Ultimately I settled on product marketing.
- #30 For many, networking comes across as a thankless experience because others don’t seem to meet them halfway. This is to be expected, but not all networking experiences are exercises in futility. For networking to work, you must add value to others and interact/follow-up with others. You never know how someone else might be able to help you, and you never know how you might be able to help someone else. It’s important to not compartmentalize your experience.
- #32 Building Albert’s List
- #36 Cisco interview
- #42 The last few job searches Be willing to do what it takes to get to where you need to be to see results you’ve never seen to live the life you’ve wanted “Be willing to go anywhere, anytime, to reach your destination”
- #45 As I conclude tonight’s presentation, I want to offer each of you something to take home… Mindset = start with powerful intentions of your job search Resilience = be resilient in Networking, building relationships, interviews Execution = be willing to do what it takes anywhere, anytime to get closer to your destination