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I bring deep practical expertise at optimizing product flow. I consult with startups and large social media platforms, so they can get insights into customers' psychology (cognitive and emotional). My work is to improve engagement, active use, conversion, and customer delight. Specialization in: Behavioral economics, payments, small business, social media platforms, product development, psychology, experimental design, quantitative research, statistics, data analysis, financial services (esp. accounting & tax prep), lean startup, user research, emotions, quantified self, habit change, design thinking.