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Janie Howerton

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profit4growthLast updated 12/28/2025
Before revealing costs, ensure understanding of who might influence their decision, whether a spouse, a business partner, or a family member, and coach them thr

Unlock the secrets to closing deals! Learn how to strategically reveal costs to potential clients and build unshakeable value. Discover the power of understanding your client's influencers – who are they connected to, and who might derail the deal? This video provides actionable coaching tips for navigating crucial conversations with spouses, business partners, and other key decision-makers. Master the art of persuasion and protect your deals from third-party interference. Watch now to transform your sales approach!

Even without being a licensed realtor, you can qualify as a real estate professional if you spend over half your business time on new construction. This status

Unlock the secrets of real estate professional status! This video breaks down a confusing IRS rule and reveals how business owners, like framing company owners, can qualify even without being licensed realtors. Discover how to depreciate rental property assets and offset business income, a strategy unavailable to most. Watch now to see if you qualify and save money!

Instead of spending money on depreciating assets to lower your tax bill, invest in something that will generate more revenue like a marketing campaign. Make you
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Business transactions need to be tagged appropriately, especially if selling is in the future plans, to present a clear cash flow to potential buyers. Consisten
Sometimes, the allure of instant gratification overpowers long-term gains. One might choose to sell a business now for less rather than invest additional years
Considering a business acquisition can not only reduce your tax burden but also elevate your strategic positioning, influence, and wealth. Engaging in such vent

Unlock powerful tax strategies for business owners! Learn how strategic business acquisitions can wipe out your tax bill and build wealth. This video reveals how to leverage assets and materially participate in your business to maximize write-offs. Discover how to lower your tax burden while expanding your control and influence. Watch now to take control of your financial future!

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Price based on the value, quality, and reputation you bring, rather than just to win the job. Competing on price alone undermines your worth and long-term succe

Unlock the secrets to successful business pricing! This video dives into the crucial topic of deposits and how to accurately price your work to reflect its true value. Learn why competing on price alone is a losing strategy and discover how to charge for the impact you have on homeowners and businesses. A must-watch for entrepreneurs and contractors looking to maximize their earnings and build a strong reputation. Learn how to avoid undercharging and guarantee your work!

Trade owners must understand that their business’s true value lies not just in total revenue but in actual net profit. Failing to separate funds for operational
Without a deep, burning purpose, motivation to overcome life’s challenges can falter. Find what truly drives you, and let that passion guide your steps.

Unlock your potential and discover the power of purpose! This motivational talk explores how finding your "why" can drive you to overcome challenges and achieve your goals, helping you level up in life and leave a lasting legacy. Learn how to be ambitious and find motivation!

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Business owners often start as technicians relying on their network, but they can get stuck in daily operations. True growth requires developing leadership skil

Learn how to transition from technician to business leader! This video explores the challenges faced by skilled workers starting their own businesses and offers insights on developing leadership skills and escaping the day-to-day grind. Discover strategies for business growth, leadership development, and building a successful company.

Think long-term and build a business that creates generational wealth, rather than seeking short-term tax breaks. True leadership grinds and challenges you, dem
Adam emphasizes seeing the full spectrum of a business owner’s journey—from starting and running to growing, scaling, and eventually exiting. At Axis, they prov
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