Social media advertising spending in Latin America 2017-2030

Published by
J. G. Navarro,
Aug 15, 2025
The ad spending in the 'Social Media Advertising' segment of the advertising market in Latin America was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by *********** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.
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Social media advertising spending in Latin America from 2017 to 2030 (in billion U.S. dollars)

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Supplementary notes

Data were modeled for: 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, and 2030.

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