Help & FAQ

Unfortunately, this option is not available for private users. Paid accounts are available exclusively for business customers. During the purchase process, users must confirm that the purchase is for business purposes. Please note that the terms and conditions for business customers vary from those for private users.

With a paid account, you have convenient access to fee-based Premium statistics. More information on paid accounts may be found under the menu link Prices & Access as well as detailed information on the features of each product on the bottom of the page.

At many universities, Statista access is provided for students throughout the entire campus. If your campus does not have access, please contact your university library or provide your information through a Campus Request with Statista. We will then inform your library of your interest. 

Your university has enabled Statista services for the entire campus. This allows full access to all statistics and furthermore all studies and reports within the Statista study database, if accessed over the university network. More information on the Statista Campus License can be found under the page Universities, Libraries & Education.

Both the Starter and Professional Account have a duration period of 12 months. Failure to terminate the subscriptions for these accounts will result in an automatic extension of services beyond the initial 12 month time period. For additional information, please refer to the link Prices & Access.

We reserve the right to delete accounts that have not been used for a long time. Please sign up to create a new account.

Passwords are more secure when they are long (at least 8 characters) and “unreadable”. An indication of optimal password design can be found on the Microsoft website. Please bear in mind that you afford yourself a higher degree of protection when you do not use the same password for different services across the network. In order to meet the password requirements established for the Statista platform, the selected password must contain at least the following:
- 12 characters or more
- one number
- one special character (!%&@#$^*?_~)

In order to deactivate your free account, please access ‘Advanced Settings’ in your Account Details and then click on ‘Deactivate Account’.

To cancel your Starter Account, please follow these steps:

1. Open the "Account Details" menu.
2. Click on the "Cancel Account" link.
3. A new pre-defined message will open in your email client. Please add your user ID and the reason for cancellation in it. You can find your user ID in your Account Details.
4. Send the cancellation email. Our customer service will be notified, and you will receive a confirmation email about the cancellation.

If this process does not work, you can alternatively send an email to our customer service at: [email protected]

A great portion of our content is freely accessible with our basic account. Alternatively, our paid accounts offer a more extensive range of content beyond what is available with the basic account. Due to the digital nature of our products and the immediate access to our content by subscription, we cannot offer refunds after a product has been purchased or downloaded. If you have any questions about which subscription plan is right for you and your business, please feel free to contact one of our experts ([email protected]) prior to purchase. Refunds may be granted only in absolutely exceptional cases and at the discretion of management.

For details on the origin and quality of a statistic, please reference the information box located directly underneath the statistic. This box includes all available information on the data provided by the source. 

More Information about the sources of statistics

The data is gathered from over 22,500 sources, including studies, scientific journals, official communications, trade reports, books, and other relevant statistical publications. You can find ‘Source’ and ‘More Information’ in the information boxes next to a specific statistic.

More Information about the sources of statistics

You can find information about the release/publication date and the period in which the data was collected in the ‘Source‘ and ‘More Information’ boxes next to the statistic.

For most topics, only the latest statistics are published. If you are searching for statistics on a particular time period, you may sort the results by clicking "date of publication" in the "sort by" filter located directly underneath the search field. You may also filter using the options on the lower left of the search results. The most recent statistics will be presented first, as well as information on the content and age groups of the data (for example, Pennsylvania, ages 18-24). Additional information may be found in the "More Information" box next to the statistic.

We proceed like other comparable editorial or scientific publications, e.g. specialist magazines, compendia, or encyclopedias. All data are researched, assessed, selected, and processed. In contrast to other traditional publication types, however, there is no textual description. Instead, only the data themselves are quoted, and detailed information on the source of the data is provided. In the case of online sources, the source of the data is usually not only indicated but can also be accessed directly via a link. As with other editorial offers, some of the researched content is available for free and some can only be accessed by paying users. If you have any questions with regard to data publication, please contact [email protected].

Yes, for all studies, the information is first evaluated before publication.

Not all studies are currently available with evaluated and analyzed results. The results of some surveys must first be calculated based on primary data – for example, oversampling, which may cause some surveyed groups to be disproportionately represented. Therefore, some calculations and analysis are conducted in cooperation with the Department of Marketing and Media Management of the University of Hamburg. This cooperation ensures the quality of information according to widely accepted and recognized scientific standards.

Below each statistic, you can find information as to who has published the above data, who was surveyed in the process of collecting the data and what the respective group of respondents was questioned about (e.g. aged 18 or over, Germany). You can use the buttons "Description", "Source" and "More info" to show or hide detailed information on a particular statistic.

More information about our sources.

The Statista platform allows content to be downloaded in image format (JPG), Powerpoint format or Excel format (Starter Account or Professional Account required).

Our download service is updated regularly.

In the box "Download" on the right side of the statistic, you may view all available download options. Regular updates are made to our download service. For recently added statistics, not all download options may be available until the files are uploaded. 

Statistic download formats

Our statistics on specific target groups are available via the search function by selecting ‘Topics’ or ‘Studies & Reports’ on the left side of the search results.

If you require the detailed research and evaluation of a specific target group, our Research & Analysis service can provide customized, in-depth solutions and information. We will provide you with all relevant information on a target group, as well as analysis, if possible.

Tips for better search results

Similar to other editorial or scientific publications (e.g. magazines, encyclopedias, compendiums), our data is first researched, evaluated, and then prepared for release; however, unlike other traditional forms of publication, we do not provide a textual description. Instead, we reproduce the data graphically. The original source of the data is provided, as well as a direct link in the case of online sources.

When logged in you may sign up for the Statista Newsletter, which provides users with current information on relevant markets and the Statista platform. The newsletter is distributed via email and is published in varying time intervals. You may cancel your subscription to the newsletter by logging in to your profile and selecting Newsletter from the menu. In order to better optimize our services, we note which links are most often visited by users, an action agreed upon during the subscription for our newsletter. This information remains confidential and is not provided to third-party sources. You have the right to request the blocking or deletion of this data; however, for a full and complete deletion, the cancellation of your Statista account may be necessary. 

The easiest way to contact us is through our website. We carefully consider all requests and suggestions; however, please take into consideration that detailed information is not always available.

The integrity of data provided by Statista is assured through a dual control process; however, if you still would like to report a mistake or error, you may contact us through our comment form.

Cookies are small files that are stored on your computer when you visit a website. Cookies also help us to ensure, for instance, that you can freely switch between the pages on Statista while remaining logged in. In addition, we can offer you service functions such as the recommendation of relevant content. Cookies are not a security risk for you. They are not able to independently perform operations on your computer. If your browser is not set to allow cookies, it is not possible to register or log in on Statista. It is therefore necessary to set your browser to accept cookies. You can find instructions on how to do this in your browser’s help section.

Enter the desired keyword directly into the search field (for example, "marketing"). The search will present all results for this term. On the left hand side you can filter for topics by clicking on Topics.  

More tips for better search results.

The resulting statistics are gathered from multiple sources, and as a result, many similar statistics on the same topic will be presented.

You can find a specific statistic by using the search function. Simply enter a keyword into the search box, and all statistics matching this keyword will be listed. If you enter two keywords, only the statistics containing both terms will be shown. 

More tips for better search results

You may narrow your search by using the filter functions on the left of side of the search results. Examples of applicable filters may include the date of publication, region as well as the category of a statistic.

For more information please have a look at the chapter Working with Statista.

Please understand that we cannot offer free assistance in researching or locating data, given the high volume of requests. If you would like further research or information, we recommend consulting our Statista Q. Please note: We do not offer advice for students working or dealing with SPSS software. Such consulting would lead to the empirical evaluation of student work. 

More information on our Statista Q service.

Yes, our statistics may be cited or quoted. If you would like to cite a particular statistic, please use the URL for this statistic.

You can link any statistic by simply copying and pasting the website URL, regardless of the view or format. The linked website will appear exactly as you are currently viewing it.

Yes, we allow the use of the diagrams and charts of free Basic statistics, as per our Terms of Use. If you use a Basic Statistic on your website, we kindly ask you to link to the original statistic on our platform. Please note that we offer a special service called "Chart of the Day", with attractive charts created specifically for news blogs and websites. Several blogs already use this service, for example, our partners Mashable and Venture Beat.

It is easiest to quote or cite us directly on the internet by referencing the link to a specific statistic. Additional information on citation for scientific or educational purposes is explained in the following FAQ. Please note: we are not the source of the surveys or statistics, rather, the aggregator and collector of information provided by outside sources. In publications, references should always be made to the original source of the information.

Our new citation feature for scientific customers makes referencing very easy. We offer five of the most common citation styles: APA, Chicago, Harvard, MLA and Bluebook

Yes, Statista allows the easy integration of many basic statistics on other websites. Simply copy the HTML code that can be found under the "Share" button for the relevant statistic in order to integrate it. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.

All positions you find on our career page are vacant. Our job offers here are always up to date. So if you find a job posting that suits you, don't hesitate to apply.

As soon as your application has been successfully sent, you will receive a confirmation by e-mail. This can sometimes take a few minutes. Make sure to check your spam folder! If you still haven't received a confirmation e-mail the following day, it's best to contact us directly via [email protected]. 

First of all, please check if you have filled in all mandatory fields in the application form and make sure that your attachments are in the correct file format and do not exceed the maximum file size. ‘If you still have problems, please try again later. In case it is still not working, you can also send us your application by email to [email protected]. 

If you find several job offers that suit you, you are most welcome to apply for more than one position. If you are considered for one or more of the jobs you have applied for, we will simply talk about it in the further process and clarify which of the positions suits you best. 

As we are only looking for new employees for the positions we have published, we are unfortunately unable to consider unsolicited applications. If you do not find what you are looking for on our career page, we recommend that you recheck the page from time to time. As Statista continues to grow, new positions are added regularly and perhaps the next time you visit, you will find the right job offer for you.

All application documents can be addressed to our headquarter in Hamburg:

Statista GmbH
Recruitment Team
Hamburg

The easiest way is to apply online via our career page. This allows us to assign your application directly and process it more quickly.

Please do not send us any application documents by postal mail, but apply online via our career page.

The application process may vary slightly depending on the position you are applying for, but is generally divided into the following phases:

1. Screening : We review your documents
   After we have received your application, our recruiters will check your documents. This may take some time, so please be patient with us. As soon as we know whether you are suitable for the position in question or whether we unfortunately have to end the process, we will contact you and give you feedback.
2. Introduction phase: We get to know each other
   You will have an initial interview with a colleague from our recruitment team. The aim is to find out more about you and your background. We will then also let you know whether you are still being considered for the position.
3. Interview phase: Are we a good match?
   In this phase, you will get to know your department head and possibly other peers in one or two detailed interviews. We may also ask you to prepare a case study for this phase. If this should apply to you we will of course inform you about this in advance.

We will discuss the specifics of your process during the initial interview and, of course, keep you informed of all steps at all times. The entire process can take between two and four weeks.
However, we will of course make every effort to give you feedback as quickly as possible at all stages.

The duration of the entire process depends on a variety of factors - such as the number of interviews and the joint coordination of appointments - so we can't tell you exactly how long the application process will take in your case. On average, it takes between two and four weeks from the time we receive your application for both sides to decide whether we are a good match. 

No, there is generally no dress code at our company. We value individuality and want you to feel comfortable with us. We trust that you are able to judge what clothing is appropriate for your job and the contacts related to it. For example, if you have regular customer contact in your field, it goes without saying that you should dress accordingly.  

Depending on the department you want to join as well as the position you are applying for, you will have 2-3 optional home office days per week. However, we also offer fully remote working for some positions. You can find out if this is an option for your particular job in the corresponding job description. If there is no full remote option for your position, we will of course offer you special leave days for your relocation and support you in the visa process if necessary.

Unfortunately, dogs and other pets are not allowed in our offices. While we understand that you would like to bring your four-legged friend with you, we cannot currently allow office dogs out of consideration for allergy sufferers.