Turkey is leading the ranking by reach by social network in the 'Facebook' segment of the digital advertising market, recording ***** million users. Following closely behind is the United Kingdom with ***** million users, while Iceland is trailing the ranking with **** million users, resulting in a difference of **** million users to the ranking leader, Turkey.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 22, 2023). Number of Facebook users in Europe 2023, by country (in millions) [Graph]. In Statista. Retrieved January 28, 2026, from https://www.statista.com/forecasts/1169092/facebook-users-in-europe-by-country/
Statista. "Number of Facebook users in Europe 2023, by country (in millions)." Chart. November 22, 2023. Statista. Accessed January 28, 2026. https://www.statista.com/forecasts/1169092/facebook-users-in-europe-by-country/
Statista. (2023). Number of Facebook users in Europe 2023, by country (in millions). Statista. Statista Inc.. Accessed: January 28, 2026. https://www.statista.com/forecasts/1169092/facebook-users-in-europe-by-country/
Statista. "Number of Facebook Users in Europe 2023, by Country (in Millions)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/forecasts/1169092/facebook-users-in-europe-by-country/
Statista, Number of Facebook users in Europe 2023, by country (in millions) Statista, https://www.statista.com/forecasts/1169092/facebook-users-in-europe-by-country/ (last visited January 28, 2026)
Number of Facebook users in Europe 2023, by country (in millions) [Graph], Statista, November 22, 2023. [Online]. Available: https://www.statista.com/forecasts/1169092/facebook-users-in-europe-by-country/