Global hotel and resort industry market size worldwide 2023-2024

The market size of the hotel and resort sector worldwide reached *** trillion U.S. dollars in 2024. This showed almost ***** percent growth over the previous year's figure of **** trillion U.S. dollars.

What are the leading hotel brands globally?

In 2024, among hotel brands with the highest brand values globally were industry giants like Hilton, Hyatt, and Hampton Inn. Hilton was reported to have a brand value exceeding **** billion U.S. dollars. However, while Hilton led brand value, Wyndham hotels and resorts claimed the top spot for the hotel company with the largest number of properties worldwide, boasting over **** thousand hotels globally, while Hilton ranked fourth.

Hotel booking behavior of global travelers

In 2023, hotel booking growth worldwide peaked in January and February, surpassing *** percent - there was also a notable increase in hotel booking growth during the summer months of June and August. As of 2024, Vietnam and China stood out as the countries with the highest share of consumers booking hotels or private accommodation. Meanwhile, countries with the lowest share of hotel and private accommodation bookings were Hungary and Pakistan.