In China, e-commerce was the most popular content type of live streaming with almost *** million users as of December 2023, accounting for nearly ** percent of the total internet population. Live streaming commerce is a new format which combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.
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CNNIC. (March 22, 2024). Number of live streaming users in China in December 2023, by market segment (in millions) [Graph]. In Statista. Retrieved October 19, 2025, from https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
CNNIC. "Number of live streaming users in China in December 2023, by market segment (in millions)." Chart. March 22, 2024. Statista. Accessed October 19, 2025. https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
CNNIC. (2024). Number of live streaming users in China in December 2023, by market segment (in millions). Statista. Statista Inc.. Accessed: October 19, 2025. https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
CNNIC. "Number of Live Streaming Users in China in December 2023, by Market Segment (in Millions)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
CNNIC, Number of live streaming users in China in December 2023, by market segment (in millions) Statista, https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/ (last visited October 19, 2025)
Number of live streaming users in China in December 2023, by market segment (in millions) [Graph], CNNIC, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1204163/china-live-streaming-users-by-market-segment/
