In 2023, over a quarter (** percent) of digital buyers in Spain made monthly purchases on marketplaces like Amazon or AliExpress, and ***** percent shopped there more than twice a month. Additionally, Spanish consumers reported that marketplaces provided the best customer experience among various online purchase channels.
This question was phrased by the source as follows: "¿Y con qué frecuencia sueles comprar en…?" ("How often do you usually shop at…?")
To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
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Tandem Up. (June 1, 2023). Frequency of purchases in online marketplaces in Spain in 2023 [Graph]. In Statista. Retrieved January 28, 2026, from https://www.statista.com/statistics/1236475/online-marketplaces-shopping-frequency-spain/
Tandem Up. "Frequency of purchases in online marketplaces in Spain in 2023." Chart. June 1, 2023. Statista. Accessed January 28, 2026. https://www.statista.com/statistics/1236475/online-marketplaces-shopping-frequency-spain/
Tandem Up. (2023). Frequency of purchases in online marketplaces in Spain in 2023. Statista. Statista Inc.. Accessed: January 28, 2026. https://www.statista.com/statistics/1236475/online-marketplaces-shopping-frequency-spain/
Tandem Up. "Frequency of Purchases in Online Marketplaces in Spain in 2023." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1236475/online-marketplaces-shopping-frequency-spain/
Tandem Up, Frequency of purchases in online marketplaces in Spain in 2023 Statista, https://www.statista.com/statistics/1236475/online-marketplaces-shopping-frequency-spain/ (last visited January 28, 2026)
Frequency of purchases in online marketplaces in Spain in 2023 [Graph], Tandem Up, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1236475/online-marketplaces-shopping-frequency-spain/
