According to a survey from 2025, respondents in selected Asian countries preferred to buy premium or luxury smartphones. In addition, ***percent of respondents in China bought premium or luxury clothing items in 2025.
The original survey question was: "In which of these product categories do you also buy premium or luxury items?" For more information please visit the Global Consumer Survey home page and take a look at our methodology.
Survey period for: Australia - April 1, 2023 to March 27, 2025; China - April 1, 2023 to March 17, 2025; India - April 1, 2023 to March 26, 2025; Japan - April 1, 2023 to March 27, 2025; and South Korea - April 1, 2023 to March 30, 2025.
Number of respondents in: Australia - 1,954; China - 3,872; India - 3,881; Japan - 1,949; and South Korea - 1,958.
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Statista. (May 1, 2025). Share of consumers who purchase premium or luxury items in selected Asia-Pacific countries in 2025, by product type [Graph]. In Statista. Retrieved October 20, 2025, from https://www.statista.com/forecasts/1263586/apac-luxury-goods-shopping-preference-by-type
Statista. "Share of consumers who purchase premium or luxury items in selected Asia-Pacific countries in 2025, by product type." Chart. May 1, 2025. Statista. Accessed October 20, 2025. https://www.statista.com/forecasts/1263586/apac-luxury-goods-shopping-preference-by-type
Statista. (2025). Share of consumers who purchase premium or luxury items in selected Asia-Pacific countries in 2025, by product type. Statista. Statista Inc.. Accessed: October 20, 2025. https://www.statista.com/forecasts/1263586/apac-luxury-goods-shopping-preference-by-type
Statista. "Share of Consumers Who Purchase Premium or Luxury Items in Selected Asia-pacific Countries in 2025, by Product Type." Statista, Statista Inc., 1 May 2025, https://www.statista.com/forecasts/1263586/apac-luxury-goods-shopping-preference-by-type
Statista, Share of consumers who purchase premium or luxury items in selected Asia-Pacific countries in 2025, by product type Statista, https://www.statista.com/forecasts/1263586/apac-luxury-goods-shopping-preference-by-type (last visited October 20, 2025)
Share of consumers who purchase premium or luxury items in selected Asia-Pacific countries in 2025, by product type [Graph], Statista, May 1, 2025. [Online]. Available: https://www.statista.com/forecasts/1263586/apac-luxury-goods-shopping-preference-by-type
