Areas in which marketers used automation the most worldwide 2024

During a February 2024 global survey among marketing decision-makers, approximately ** percent reported automating their email marketing efforts. Social media and content management followed, as respectively ** and ** percent of respondents said they used automation in those areas.

Does marketing automation work?

According to the same study, nearly *** out of **** marketers worldwide described their customer journeys as either mostly or fully automated, whereas the remaining ************ classified them as only partially automated. Overall, they also tended to be more satisfied with the results. About ** percent perceived some success in applying automation to achieve marketing goals, whereas almost ** percent labelled their efforts as very successful. Only ***** percent reported a failure.

The future of marketing automation

Another source projected that, in 2024, global marketing automation industry revenues would exceed *** billion U.S. dollars – a value forecast to more than double by the end of the decade. That continuous increase, if confirmed, would come as no surprise as the market is increasingly interested in adopting these solutions to reduce costs and time on both online and offline operations. During that 2024 survey, more than ********** of respondents reported plans to increase budgets for marketing automation in the coming year.