As of the third quarter of 2024, WhatsApp was by far the most used and favorite social media platform in Spain. Up to **** percent of the country's internet users used the instant messaging app, while networks like Instagram and Facebook followed were used by around **** and ** percent of online audiences, respectively. TikTok and Telegram were accessed by around **** and **** percent of users each, while X and Facebook Messenger accounted for smaller shares of the population.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most popular social media platforms in Spain as of 3rd quarter 2024, by usage reach [Graph]. In Statista. Retrieved October 20, 2025, from https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
DataReportal, und We Are Social, und Meltwater. "Most popular social media platforms in Spain as of 3rd quarter 2024, by usage reach." Chart. February 25, 2025. Statista. Accessed October 20, 2025. https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
DataReportal, We Are Social, Meltwater. (2025). Most popular social media platforms in Spain as of 3rd quarter 2024, by usage reach. Statista. Statista Inc.. Accessed: October 20, 2025. https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
DataReportal, and We Are Social, and Meltwater. "Most Popular Social Media Platforms in Spain as of 3rd Quarter 2024, by Usage Reach." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
DataReportal & We Are Social & Meltwater, Most popular social media platforms in Spain as of 3rd quarter 2024, by usage reach Statista, https://www.statista.com/statistics/1306374/social-networks-penetration-spain/ (last visited October 20, 2025)
Most popular social media platforms in Spain as of 3rd quarter 2024, by usage reach [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1306374/social-networks-penetration-spain/
