Top global online retail websites in Israel November 2024, by share of orders

AliExpress was a dominant player in the Israeli e-commerce landscape, capturing ** percent of monthly orders among international websites in November 2024. It was followed by SHEIN with ** percent of purchases. Amazon was tied with Temu with ***** percent of monthly online orders in the country. Chinese e-commerce giants accounted for some ********** of international orders that month, underscoring their competitive position in the local market.

Domestic versus international e-commerce players

While international platforms like AliExpress and SHEIN lead in cross-border transactions, domestic retailers maintain a significant presence in Israel's e-commerce sector. Super Pharm, a health and beauty retailer, accounted for ** percent of monthly e-commerce orders among domestic websites in November 2024. It was followed closely by the supermarket chain Shufersal at ** percent. This suggests that Israelis prefer online marketplaces while ordering from abroad, but choose to order directly from their trusted brands when shopping domestically. 

Demographics and spending patterns

The 25-44 age cohort emerges as the most active in Israel's e-commerce landscape. A 2023 survey found that over ** percent of the respondents in this age group made an online purchase during the previous three-month period. Income levels also play a crucial role in e-commerce participation, with over ** percent of adults in higher-income households making recent online purchases. This was compared to ** percent in low-income brackets. These patterns reflect the potential for targeted marketing in driving e-commerce growth in Israel.