When it comes to the most well-known video game subscriptions in the United States, Xbox Game Pass and PlayStation Plus are leading the pack with a brand awareness of 65 percent and 63 percent respectively among internet respondents. Third on the list is Google Play Pass, followed by Xbox Game Pass Core, and Netflix games. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Advertisement
Advertisement
Leading video game subscription services ranked by brand awareness in the United States in 2025
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (May 27, 2025). Leading video game subscription services ranked by brand awareness in the United States in 2025 [Graph]. In Statista. Retrieved October 21, 2025, from https://www.statista.com/statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
Statista. "Leading video game subscription services ranked by brand awareness in the United States in 2025." Chart. May 27, 2025. Statista. Accessed October 21, 2025. https://www.statista.com/statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
Statista. (2025). Leading video game subscription services ranked by brand awareness in the United States in 2025. Statista. Statista Inc.. Accessed: October 21, 2025. https://www.statista.com/statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
Statista. "Leading Video Game Subscription Services Ranked by Brand Awareness in The United States in 2025." Statista, Statista Inc., 27 May 2025, https://www.statista.com/statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
Statista, Leading video game subscription services ranked by brand awareness in the United States in 2025 Statista, https://www.statista.com/statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/ (last visited October 21, 2025)
Leading video game subscription services ranked by brand awareness in the United States in 2025 [Graph], Statista, May 27, 2025. [Online]. Available: https://www.statista.com/statistics/1339900/most-well-known-video-game-subscriptions-in-the-united-states/
