The majority of consumers in Japan never shopped on social media as revealed in a survey conducted in February 2025 by Rakuten Insight. Around ** percent of Japanese respondents stated that they have never shopped directly on social media platforms, whereas only ** percent made purchases regularly.
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Rakuten Insight. (March 27, 2025). Frequency of buying on social media in Japan as of February 2025 [Graph]. In Statista. Retrieved October 19, 2025, from https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
Rakuten Insight. "Frequency of buying on social media in Japan as of February 2025." Chart. March 27, 2025. Statista. Accessed October 19, 2025. https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
Rakuten Insight. (2025). Frequency of buying on social media in Japan as of February 2025. Statista. Statista Inc.. Accessed: October 19, 2025. https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
Rakuten Insight. "Frequency of Buying on Social Media in Japan as of February 2025." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
Rakuten Insight, Frequency of buying on social media in Japan as of February 2025 Statista, https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/ (last visited October 19, 2025)
Frequency of buying on social media in Japan as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1373588/japan-social-commerce-usage-frequency/
