According to a survey in Spain in March 2023, ** percent of Generation Z respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Instagram followed closely, with an audience reach of ** percent, then YouTube and TikTok, each used by ** percent and ** percent of Gen Z respondents.
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IAB Spain. (May 10, 2023). Most popular social networks and apps among Gen Z users in Spain as of March 2023 [Graph]. In Statista. Retrieved October 19, 2025, from https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain. "Most popular social networks and apps among Gen Z users in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed October 19, 2025. https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain. (2023). Most popular social networks and apps among Gen Z users in Spain as of March 2023. Statista. Statista Inc.. Accessed: October 19, 2025. https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain. "Most Popular Social Networks and Apps among Gen Z Users in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
IAB Spain, Most popular social networks and apps among Gen Z users in Spain as of March 2023 Statista, https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/ (last visited October 19, 2025)
Most popular social networks and apps among Gen Z users in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1393621/generation-z-users-most-popular-social-network-in-spain/
