Online sales revenue of luxury goods China 2019-2024

Published by
Yihan Ma,
Jun 27, 2025

In 2024, China's online luxury market generated ***** billion yuan in retail sales revenue. The market has seen rapid growth in the previous years. In 2024, it represented ** percent of China's overall luxury market.

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Online luxury consumption of Chinese consumers from 2019 to 2024 (in billion yuan)

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Release date

April 2025

Region

China

Survey time period

2019 to 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of April 2025).

Figures for earlier years were taken from previous reports.

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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury goods in EuropeChow Tai Fook Jewellery Group
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